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An SEO audit is a systematic evaluation of your website's search engine optimization health. It examines technical infrastructure, on-page elements, content quality, and user experience factors that influence how search engines discover, crawl, index, and rank your pages.
Think of it as a health checkup for your website. Just as a doctor checks vital signs, an SEO audit checks your site's vital signals — the factors that determine whether your pages appear in search results when potential customers look for what you offer.
A thorough audit covers title tags, meta descriptions, heading structure, page speed, mobile responsiveness, SSL security, structured data, internal linking, and content depth. Each factor contributes to your overall search visibility.
Search algorithms update constantly. What worked six months ago may not work today. Regular audits catch issues before they impact your traffic.
As your site grows, broken links, slow pages, and crawl errors accumulate. Periodic audits keep technical health in check.
Your competitors are optimizing. Regular audits help you identify gaps and opportunities to outrank them in search results.
Write a unique, keyword-rich title (under 60 characters) for every page. Place the primary keyword near the beginning.
Compress images to WebP, enable lazy loading, minify CSS/JS, leverage browser caching, and use a CDN for static assets.
Adopt responsive design. Test every page on mobile. Ensure tap targets are at least 48px and text is readable without zooming.
Add JSON-LD Schema markup for your business type. Start with Organization, BreadcrumbList, and FAQ schemas.
Create topic clusters. Link related content with descriptive anchor text. Ensure every important page is reachable within 3 clicks from the homepage.
Expand key pages to at least 1,000 words of useful, original content. Add FAQs, examples, case studies, and supporting data.
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