Calculadora de Tasa de Compromiso de Página de Facebook

Facebook Engagement Rates by Industry (2026)

Facebook engagement rates vary wildly by vertical. A 0.4% rate is a disappointment in food and a strong number in B2B SaaS. Compare yourself to your own industry before deciding whether your page is performing well.

Why Facebook Page Engagement Has Dropped (And What Still Works)

Organic Facebook engagement has been falling for ten years and accelerated again in 2024-2025. If your page used to do 2% and now does 0.4%, you are not doing anything wrong - the baseline moved. Three forces are responsible.

First, the Reels-first feed reweighting. Facebook now dedicates a much larger share of the feed to Reels surfaced from non-followed creators. Your page's static posts compete for fewer slots than they did in 2022. The fix: post Reels weekly, not as a side dish.

Second, the Groups-and-DMs shift. Meta's product team has been quietly steering social activity from the public feed into Messenger and Groups, where engagement is harder to measure but easier to retain. A page paired with an active Group consistently posts engagement rates 2-4x higher than a standalone page.

Third, the demographic skew. Younger audiences who engage at higher rates have largely moved to Instagram, TikTok, and YouTube Shorts. The remaining Facebook audience skews older, which lowers raw engagement rate even on great content. The honest read: rebuild engagement expectations around the audience that is actually there.

What still works in 2026: video-first content, especially short Reels with a tight hook. Live video, which gets 6x more interactions than recorded video. Question-led posts that ask for specific opinions. Pages with a linked active Group. Local content with geo-tagging. Pure link-out posts and reshared news are the worst-performing formats on the platform today.

How to Calculate the Engagement Rate of Any Facebook Page

The calculator above works for your own page where you know all the inputs. To check a competitor or partner page you don't own, do this:

1. Get the public follower count from the page's About section (Facebook still displays this on most business pages).
2. Pick the last 10 organic posts (skip boosted posts - the badge marks them - and skip posts under 48 hours old).
3. Sum the visible reactions (all reaction types, not just likes), the comment count, and the share count for each post. Average the three across the 10 posts.
4. Plug those averages and the follower count into the calculator above.
5. Take the result with a small grain of salt - you cannot see post-click activity from the outside, so the real engagement rate is usually 10-15% higher than what the public math gives you. Useful for relative comparison, not for absolute precision.

Facebook vs Instagram Engagement Rate (Why You Cannot Compare Directly)

Marketing dashboards love to show Facebook and Instagram engagement rates next to each other. The numbers look comparable. They are not.

Instagram's algorithm reaches about 20-40% of followers per post; Facebook's reaches 2-5%. That difference alone makes the same engaged audience appear 5-10x less engaged on Facebook. A page that has a 0.5% Facebook engagement rate and a 2.5% Instagram engagement rate is performing about equally well in both places - it is just that Facebook is hiding more of the audience.

The honest cross-platform comparison: multiply your Facebook engagement rate by 5 before comparing to Instagram. If your Facebook rate times 5 still trails your Instagram rate, the content is genuinely Instagram-favoured. If they roughly match, your content works equally well in both places and you are simply seeing the platform-reach discount.

Reels are a partial exception. Facebook Reels reach much further than feed posts, so Reels engagement rates on Facebook are closer to Instagram ones. If you are looking at a Reels-only engagement rate, the cross-platform comparison gets fairer.