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Built on the official Instagram Graph API

The CRM For Social Media Agencies Whose Leads Arrive As DMs

Your clients do not get form fills. They get messages, comments and story replies, all day, on accounts that are not yours. Inflowave turns each of those into a lead on the right client account and keeps the conversation attached to it.

Seven days free on paid plans. Cancel in two clicks.

A Social Media Agency Does Not Have A Contact Problem. It Has A Conversation Problem.

Most CRMs were designed around a form submission and an email address. That assumption decides everything downstream, and it is the wrong assumption for a team whose day is spent inside other people’s inboxes.

What a general CRM assumes

  • The lead filled in a form and gave you an email address.
  • Social messages arrive through a connector, and the thread is flattened into a note or lost.
  • One company, one set of accounts, one brand voice.
  • Replies happen in a separate app, so the record is always a step behind the relationship.
  • Comments and story replies are not events at all.

What you actually work with

  • The lead sent a DM at eleven at night and expects an answer before morning.
  • The first touch was a comment on a reel, and the second was a story reply.
  • Twelve client accounts, twelve voices, twelve sets of rules about what may be promised.
  • The thread is the record. Losing it means asking the lead to repeat themselves.
  • Whoever answers next needs the whole history, not a summary someone typed.

In Inflowave those inbound conversations are first-class lead sources. If you want the broader multi-client argument that applies to any marketing agency, it lives on the agency CRM page. If you want the CRM mechanics themselves, pipelines, fields and records, start with the CRM.

From Message To Booked Call, On The Client’s Account

The same path every time, whichever client it belongs to, so a new account manager learns one process rather than twelve.

01

The conversation opens

A DM, a comment matching a keyword or a story reply lands on a connected client account and creates the lead there, tagged with where it came from.

02

The AI answers first

That client’s agent replies in seconds in their voice, asks the qualifying questions and offers times from their calendar, then hands over anything it should not decide.

03

The record keeps everything

Thread, channel switches, notes, call recording and transcript sit on one contact, so the pipeline reflects the relationship instead of the last app someone used.

The shared inbox behind this is documented on the unified inbox page.

Built Around Inbound Volume

The parts that matter when a client account gets four hundred messages in a week.

Conversations become contacts

A DM, a comment keyword and a story reply each create a lead on the correct client account, with the thread attached. No export, no connector, no retyping.

One inbox per client, every channel in it

Instagram and Facebook messaging, WhatsApp, SMS, email and calls on one timeline, so nobody answers a question that was already answered on another channel.

An AI agent per client voice

Trained on that account's own DM history rather than a template, replying in seconds, qualifying, and handing over with the full thread when it should.

Follow-up that runs itself

Visual workflows move a thread through stages, wait, nudge, book and tag. Built once for a client, left to run while your team makes content.

Booking without leaving the thread

Calendars sit inside the conversation, so a qualified DM becomes an appointment in the same breath instead of a link someone promises to send later.

Content and ads on the same record

Meta ads management, competitor intelligence and link-in-bio feed the same contacts, so you can see which post or campaign actually started the conversation.

Your Client’s Account Is Not Worth Risking

Inflowave runs on the official Instagram Graph API. No browser automation, no unofficial endpoints, no asking a client for their password. They connect their own professional account, and they can disconnect it themselves whenever they want.

That is the answer to the question every serious client asks before they hand over an account.

Priced By Client Accounts, Not Per Seat Per Client

Client workspaces and connected social accounts move together, so the number you plan around is the number of clients you run.

Most Popular

Pro

For an agency with a client list and a team answering for them.

$297/mo
  • 10 client workspaces
  • 10 connected social accounts
  • 10,000 contacts
  • 5 team seats
  • An AI agent per client, trained on their own DM history
  • Unified inbox, pipelines and workflow automation
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Max

For agencies running social at scale, under their own brand.

$497/mo
  • 50 client workspaces
  • 50 connected social accounts
  • Uncapped contacts and team seats
  • White-label client workspaces and custom domain
  • AI website and funnel builder
  • Everything in Pro
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Solo operators and single-brand teams start on Business at $149, with one client workspace and one connected social account. Larger rosters are handled on a custom Enterprise plan. Full comparison on the pricing page.

Questions Social Media Agencies Ask

What is a CRM for social media agencies?

It is a CRM whose primary lead source is a conversation rather than a form. A social media agency wins work for its clients inside Instagram and Facebook messages, comment replies and story responses, so the CRM has to treat those as real lead-creating events, keep the full thread on the contact record, and let a team work several client inboxes without switching logins. Everything else a CRM does, pipelines, tags, follow-up, reporting, sits on top of that.

How is this different from a general agency CRM?

A general agency CRM is organised around deals your agency is working and contacts that arrived by email or a website form. That is the broader case and it is covered on our agency CRM page. A social media agency spends its day inside other people's inboxes, so the unit of work is a thread on a client account, not a record someone typed in. The pages describe the same platform from two different starting points.

Do Instagram DMs actually create and update CRM records?

Yes. A new conversation creates a contact on the right client account, and the thread stays attached to that contact as it moves through the pipeline. Comment keyword triggers and story replies do the same. The reply someone sent three weeks ago is on the record when the call happens, which is usually what goes missing when DMs are pushed into a CRM through a connector.

How many client accounts can I run on one subscription?

Client workspaces and connected social accounts are included in the plan tier: one on Influencer, one on Business, ten on Pro at $297 a month and fifty on Max at $497. Each client gets its own inbox, pipeline, automations and reporting. There is no separate per-client charge on top of the tier.

Is this allowed by Instagram?

Inflowave works through the official Instagram Graph API. There is no browser automation, no logging in as your client, no unofficial endpoints. Your client connects their professional account the same way they would connect any approved tool, and they can disconnect it themselves at any time.

Can the AI answer DMs in each client's voice?

Each client workspace gets its own AI agent, trained on that account's own message history and offer, so the tone is theirs rather than a generic script. It answers first, qualifies, books into the calendar and writes what it learned back to the contact record. Anything it is unsure of goes to a human with the thread already in front of them.

Which channels land in the same inbox?

Instagram and Facebook messaging, WhatsApp, SMS, email and voice calls, per client workspace. A lead who opened in a comment reply, moved to DMs and then took a call has one record, not four.

Can I stop a junior replying from the wrong client account?

Team members are assigned to the client workspaces they work on and see only those. Threads can be assigned individually, with internal notes the lead never sees. Pro includes five team seats and Max is uncapped.

What happens to the conversation history we already have?

Existing message history on a connected account can be imported, so the client's workspace does not start empty and old threads are searchable from day one.

Is there a free trial?

Seven days on every paid plan. Connect one client account, run a week of real inbound through it, and decide after you have seen your own numbers rather than ours.

Answer Every Client’s DMs From One Screen

Connect one client account, let a week of real inbound run through it, and look at what the pipeline caught that a spreadsheet and six phone apps were missing.

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