Why There Are Two Tiers
Most agencies who ask about white-label want the same thing: their clients should log into something that looks like the agency built it. A branded domain, the agency's logo on every dashboard, reports and notifications that carry the agency's name. That is the standard tier, and it is included on the plans built for agencies. You turn it on in settings, point a subdomain at us, upload a logo, and you are done the same afternoon.
The one thing the standard tier does not remove is a single line in the footer that reads "Powered by Inflowave". It is small, it is at the bottom of the page, and in practice almost no client comments on it. It exists because it is what makes the tier affordable enough to include in a normal plan price rather than sell as a separate contract.
Removing that line is a different conversation. Once our name is off the product entirely, your clients have no idea we exist, which means every support question, every outage explanation, and every feature request lands on you. That only works when the partner is genuinely equipped to carry it, and when we have enough commitment on the table to staff a success manager against the account. Hence the vetting, the upfront fee, and the annual term.
If you are still working out whether this model fits you at all, we have written the background up in detail: what white-label software actually is, how the agency model earns its margin, the platform-by-platform comparison, the white-label CRM category specifically, and what a fully branded GoHighLevel setup costs once the mobile app add-on is counted.