Calculate your real engagement rate across 6 platforms. Compare against 2026 benchmarks. Zero signup.
On Instagram, engagement rate is calculated against followers. Values above 3% put you in the top tier of creators on this platform. The median for active creators hovers around 1.5%; below 0.7% usually signals either audience drift or a content-mix issue.
These benchmarks vary by niche — B2B LinkedIn content tends higher, consumer meme pages trend lower. Use this as a directional read, not a rigid grade.
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