Customer Lifetime Value Calculator
Enter your numbers to calculate customer LTV (CLV), your LTV:CAC ratio, and the maximum you can afford to spend acquiring a customer.
Average amount a customer spends per order or sale
How many times an average customer buys per year
How long an average customer keeps buying from you
Profit left after the cost of delivering your product
Average spend to acquire one customer (optional)
Understanding lifetime value
How LTV is calculated
Customer lifetime value is the north-star metric for any business that wants to grow profitably. It tells you, in one number, how much an average customer is worth - which sets the ceiling on what you can spend to win the next one.
Example: $120 x 4/yr x 3 yrs x 70% = $1,008 customer LTV.
The 3 levers that move LTV
Upsells, bundles and premium tiers lift how much each customer spends per purchase - the fastest lever because it needs no new traffic.
Bring customers back more often with follow-up sequences, win-back campaigns and timely reminders across DM, SMS and email.
Better onboarding and proactive support keep customers longer. Each extra year of lifespan compounds straight into LTV.
Frequently Asked Questions
Grow lifetime value on autopilot
Inflowave lifts all three LTV levers at once - AI upsell prompts, automated follow-up across DM, SMS and email, and a CRM that keeps customers buying longer.
The Automation Benchmarks Are In
Median reply times, DM-to-call CVR uplift, and channel mix from 4,800 active automated accounts. Pulled straight from the platform.
