If you spend money on ads and sell through conversations - whether those conversations happen on calls, in DMs, or through a sales team - you have an attribution problem that standard tracking tools cannot solve. Facebook tells you it drove 200 conversions. Google says it drove 150. Your actual sales records show 180 total customers. The numbers do not add up because every platform takes credit for every conversion it touched, and none of them can track what happens after the click when the sale involves a human conversation.
Hyros and Inflowave address this problem from opposite ends. Hyros is the attribution and AI optimization layer. Founded by Alex Becker, it has become the gold standard for ad tracking among high-ticket businesses, info-product creators, SaaS companies, and e-commerce brands. The platform is built on the principle that your ad platforms are lying to you - not maliciously, but because their attribution models are inherently biased toward over-reporting. Hyros provides independent, truthful attribution data by tracking every customer touchpoint from first click to final purchase, then feeds that accurate data back to ad platform AIs to improve their targeting. Brands using Hyros report an average 15%+ increase in ad revenue simply from having better data.
Inflowave is the Instagram execution and CRM layer. It captures every DM conversation your ads generate, qualifies leads with AI, manages your content calendar, tracks pipeline revenue, and connects every dollar of revenue back to the content or ad that started the relationship. Where Hyros sees the click-to-conversion path across all your marketing channels, Inflowave sees the conversation-to-deal path on Instagram. Together, they create the most complete attribution picture available for businesses that sell through Instagram - covering both direct website conversions tracked by Hyros and conversation-driven sales tracked by Inflowave.
What Hyros actually does (and why brands see 15%+ revenue lift)
Hyros has earned endorsements from some of the most recognizable names in digital marketing - Tony Robbins (whose ad team reported 43% ad spend scaling), Alex Hormozi (who praised its transparency), Jay Shetty, ClickFunnels, Whop, and Playboy. The platform processes data for over 100,000 active businesses and has built its reputation on one promise: telling you the truth about which ads actually make you money. Hyros tracks across four main use cases: SaaS/software, e-commerce, call-based businesses, and info/education products.
Attribution tracking - Catch the conversions ad platforms miss
The core of Hyros is its attribution engine, which tracks every customer interaction from the first ad click through to the final purchase, including all the steps in between that standard pixels miss. When someone clicks your Facebook ad, visits your site, leaves, comes back through a Google search three days later, watches a YouTube video, and then finally buys through a link in your email - Hyros connects all of those touchpoints into a single customer journey. Standard ad platform pixels lose track after the first or second touchpoint, especially since iOS 14 privacy changes, resulting in incomplete and inflated conversion counts.
Hyros solves this with a combination of first-party tracking, server-side data collection, and cross-device identity resolution. The platform can be set up with a one-click AI integration that requires zero changes to your existing ads. Once installed, it begins capturing conversion data independently from the ad platforms, giving you a source of truth that you can compare against what Facebook, Google, and TikTok report. The discrepancy is often dramatic - businesses regularly discover that campaigns they thought were profitable are actually losing money, and campaigns they were about to cut are actually their best performers. This reallocation of budget based on truthful data is what drives the average 15%+ revenue increase that Hyros reports.
AI optimization - Feed better data to ad platform algorithms
Attribution data is only valuable if you act on it. Hyros takes this a step further by feeding its superior attribution data back into your ad platform AIs. Facebook, Google, and TikTok all use machine learning to optimize your ad delivery - showing your ads to people most likely to convert. But these algorithms are only as good as the conversion data they receive. When iOS 14 broke tracking, the data these algorithms received became noisy and incomplete, causing ad performance to degrade across the board.
Hyros restores this data quality by sending its accurate, multi-touch attribution data back to the ad platforms via server-side integrations (like Facebook Conversions API). When Facebook receives more accurate conversion data from Hyros, its algorithm can better identify which audiences and placements drive real purchases, not just clicks or page views. The result is that your ads get shown to people who are more likely to actually buy, which improves ROAS without you changing anything about your ad creative, targeting, or budget. As Alex Becker, the founder, puts it: "The key to marketing in a post-AI world is the data that fuels the AI."
AIR agent - Hyper-personalized remarketing
Hyros AIR (AI Remarketing) is a newer product that combines attribution data with an AI agent system for automated remarketing. The system recognizes website visitors using your existing data, learns about their behavior and interests, reaches out with personalized messaging, and interacts with them to drive conversions. Brands using AIR report an average 3-7% increase in sales on top of the attribution improvements.
The AIR agent works by identifying visitors who showed purchase intent but did not convert, then reaching out through email or other channels with personalized follow-up based on what they viewed, how long they spent on specific pages, and what similar customers ended up purchasing. For businesses that also use Instagram as a sales channel, this creates an interesting opportunity when combined with Inflowave - Hyros AIR handles remarketing for website visitors, while Inflowave handles remarketing for Instagram DM conversations, ensuring that no potential customer falls through the cracks regardless of which channel they engaged through.
Call and pipeline tracking - For high-ticket sales teams
One of the areas where Hyros particularly shines is tracking call-based and high-ticket sales funnels. If your business model involves running ads that drive people to book calls, attend webinars, or fill out applications, Hyros tracks the entire journey: ad click to landing page to call booking to call attendance to call quality to closed deal. It can even track pipeline stages and assign revenue attribution to the original ad that started the journey, even if the sale closed weeks or months later.
This is directly relevant to the Inflowave integration because many businesses that sell high-ticket offers through calls also use Instagram DMs as a qualification step. A prospect might see an ad, visit the Instagram profile for social proof, send a DM asking about the program, get qualified through a conversation, and then book a call. Hyros tracks the ad-to-call path on the website side. Inflowave tracks the ad-to-DM-to-qualification path on the Instagram side. Together, you see both paths and can determine which one produces higher-quality calls and better close rates, then optimize accordingly.
What Inflowave brings to the equation
Hyros tracks what happens on your website and across your ad platforms with exceptional accuracy. But it has a blind spot: Instagram DM conversations. When someone clicks your ad, goes to your Instagram profile instead of your website, and sends you a DM, that conversion path is invisible to Hyros. The click is tracked, but the conversation, qualification, and eventual sale through DMs are not. For businesses where a significant percentage of sales involve Instagram conversations, this blind spot means Hyros is seeing an incomplete picture of your true ad ROI.
DM-to-deal attribution - Track the conversations Hyros cannot see
Inflowave tracks every Instagram DM conversation from the moment it begins to the moment it results in a sale (or does not). Each conversation is tagged with the source that generated it - whether that was an organic post, a story reply, a comment trigger, or a paid ad. When combined with Hyros, this creates two parallel attribution streams: Hyros tracks ad-to-website-conversion, and Inflowave tracks ad-to-DM-to-deal. Both streams trace back to the same ad campaigns, giving you the complete picture of how each campaign generates revenue across all conversion paths.
For a coaching business running Facebook ads, the reality might be that 40% of buyers purchase through the website (tracked by Hyros) and 60% of buyers DM on Instagram first, have a conversation, and then either buy through a link sent in the DM or book a call that leads to a sale (tracked by Inflowave). Without Inflowave, Hyros shows you 40% of your actual revenue, and you might cut campaigns that are actually driving the majority of your sales through the DM channel. With both tools, you see 100% of revenue and can make budget decisions based on complete data.
AI chatbot - Qualify and convert DM leads 24/7
When your ads drive DM conversations at volume, response speed determines conversion rate. Inflowave's AI chatbot responds to every inbound DM within seconds, qualifies prospects by asking questions about their needs, budget, and timeline, and either books calls for qualified leads or directs them to the right product. Each interaction is logged in the CRM with full attribution data, so you know exactly which ad drove each conversation.
This pairs powerfully with Hyros's AI optimization. Hyros feeds accurate conversion data to Facebook's algorithm to improve targeting. Inflowave's chatbot ensures that the leads Facebook sends to your Instagram actually get engaged and qualified. The combination means your ads reach better prospects (Hyros optimization) and those prospects get immediate, intelligent responses when they reach out (Inflowave chatbot). Both sides of the funnel are optimized simultaneously.
Pipeline and revenue tracking - Close the attribution loop
Inflowave's CRM pipeline tracks every DM lead from initial message through qualification, proposal, negotiation, and close. Revenue is assigned to each deal and traced back to the ad or content that generated the initial conversation. This pipeline data is the missing piece that connects Hyros's ad-level attribution to actual business revenue from Instagram.
For businesses running Hyros, adding Inflowave pipeline data means you can compare the lifetime value of customers acquired through different channels. Website buyers tracked by Hyros might have an average order value of $200. Instagram DM buyers tracked by Inflowave might have an average deal value of $2,000 because the conversation allows for upselling and custom solutions. Without this comparison, you optimize for the wrong metric. With it, you might discover that your Instagram DM funnel produces 10x higher revenue per customer than your website funnel, completely changing your budget allocation strategy.
The combined workflow: complete attribution across every channel
Here is how businesses that use both Hyros and Inflowave structure their attribution and optimization workflow. The key insight is that Hyros optimizes ad delivery and website conversions, while Inflowave optimizes Instagram engagement and DM conversions. Data from both feeds into a unified view of true campaign ROI.
Step 1: Install Hyros tracking across all ad platforms and your website
Set up Hyros with their one-click AI integration on your website, landing pages, checkout pages, and call booking pages. Connect your Facebook, Google, YouTube, and TikTok ad accounts. Hyros begins tracking every click, page view, and conversion event independently from the ad platforms. Within 24-48 hours, you will start seeing discrepancies between what the ad platforms report and what Hyros reports - this is the attribution gap that has been costing you money.
Configure Hyros to track your specific conversion events: purchases for e-commerce, trial signups for SaaS, call bookings for high-ticket offers, or course enrollments for info products. Set up revenue tracking so Hyros knows the dollar value of each conversion, not just the event count. Enable the server-side integration with Facebook Conversions API so Hyros can feed its accurate data back to Facebook's algorithm immediately.
Step 2: Set up Inflowave for Instagram DM attribution
Connect your Instagram accounts to Inflowave and configure the AI chatbot with qualification flows relevant to your offer. Set up pipeline stages that mirror your sales process. Configure auto-tagging so DM conversations are tagged with the campaign source when possible. Set up workflow automations for follow-up sequences: immediate response, 24-hour follow-up, and 72-hour final follow-up.
The critical step is ensuring that DM leads are tagged with their traffic source. When someone clicks a Facebook ad and lands on your Instagram profile, the Instagram API does not pass UTM parameters like a website would. However, you can infer the source from timing (a DM that arrives within minutes of an ad campaign going live is likely from that campaign), from campaign-specific CTAs ("DM us SCALE for details" maps to a specific ad), or from link tracking through Inflowave's tracked links. Configure these attribution methods so each DM conversation has a source tag that can be cross-referenced with Hyros data.
Step 3: Run campaigns and let both systems track simultaneously
Launch your ad campaigns as you normally would. Hyros tracks every click, website visit, and conversion event. Inflowave tracks every Instagram DM, qualification conversation, and pipeline deal. Both systems operate independently and do not interfere with each other. Within the first week, you will have enough data to start seeing patterns.
During this phase, pay attention to the "dark funnel" - the conversions that Hyros cannot see because they happened through Instagram DMs. If Hyros shows Campaign A with a 3x ROAS based on website conversions, but Inflowave shows that Campaign A also generated 15 DM conversations that resulted in $12,000 in pipeline revenue, the true ROAS of Campaign A is significantly higher than Hyros alone would indicate. This hidden revenue is often the difference between a campaign that looks marginal and one that is actually your top performer.
Step 4: Combine attribution data for true ROI calculations
Weekly, combine your Hyros attribution data with your Inflowave pipeline data to calculate true campaign ROI. For each campaign, add the website revenue (from Hyros) to the DM pipeline revenue (from Inflowave) and divide by total ad spend. This combined metric is your real ROAS, and it will be different - often dramatically different - from what either tool shows alone.
Use this combined data to make budget decisions. Scale campaigns that have high combined ROAS. Cut campaigns that look good in Hyros but generate zero DM leads, or that look mediocre in Hyros but drive high-value DM conversations. The businesses that get the most value from this combination are those where a significant percentage of revenue comes through conversations rather than direct checkout purchases - coaches, consultants, agencies, high-ticket e-commerce, and service businesses.
Step 5: Optimize both channels using combined insights
Use Hyros AI optimization to improve ad delivery based on website conversion data. Simultaneously, use Inflowave analytics to optimize your Instagram DM funnel - refine chatbot scripts, improve qualification questions, adjust follow-up timing. As both channels improve, your overall cost per acquisition drops because you are optimizing the complete customer journey, not just one slice of it.
The long-term advantage of running both tools is that you build a proprietary dataset that no competitor has. You know not just which ads drive clicks (everyone knows that), not just which ads drive website purchases (Hyros shows that), but which ads drive the highest-value DM conversations that close into premium deals (Inflowave shows that). This three-layer attribution - clicks, purchases, and conversations - gives you a competitive advantage in budget allocation that compounds over time.
Real use cases
High-ticket coaching business ($5K-$25K programs)
A coaching business selling programs from $5,000 to $25,000 runs Facebook and YouTube ads driving traffic to both their website (for webinar registrations) and their Instagram profile (for social proof and direct conversations). Hyros tracks the webinar funnel: ad click to webinar registration to attendance to application to enrollment. This path accounts for about 35% of their revenue. The other 65% comes through Instagram DMs - prospects see the ad, check the Instagram for testimonials and content, DM with questions, get qualified through a conversation, and then book a call that leads to enrollment.
Before adding Inflowave, Hyros showed a 2.8x ROAS on their Facebook campaigns based on webinar-tracked enrollments. The business was considering cutting several campaigns that appeared unprofitable. After adding Inflowave and combining the data, they discovered that those "unprofitable" campaigns were actually generating $180,000 per month in DM-originated enrollments - revenue that was completely invisible to Hyros. True combined ROAS was 6.2x, not 2.8x. They doubled their ad spend on those campaigns instead of cutting them.
E-commerce brand with custom/premium products
A jewelry brand sells both standard items through their Shopify store (tracked by Hyros) and custom pieces through Instagram DM consultations (tracked by Inflowave). Standard orders average $150. Custom consultation orders average $2,800. Hyros accurately tracks the $150 standard orders and feeds this data to Facebook for optimization. But the Facebook algorithm optimizes for $150 buyers because those are the only conversions it sees.
With Inflowave tracking DM consultations, the brand discovered that their most profitable ad creative - a video showcasing custom design capabilities - drove 80% of its revenue through DM conversations, not website checkout. Hyros showed this ad with a mediocre 1.8x ROAS. Inflowave showed it generating $47,000 per month in custom orders. Combined ROAS was 11.3x. They restructured their entire ad strategy around DM-driving creatives and tripled their monthly revenue from custom orders within 90 days.
SaaS company using Instagram for enterprise sales
A B2B SaaS company uses Instagram to build thought leadership and generate enterprise leads. Their ads drive traffic to both their website (for free trial signups tracked by Hyros) and their Instagram (where decision-makers DM to discuss enterprise pricing). Free trials convert at 8% to paid plans averaging $99/month. Enterprise deals negotiated through DMs average $2,400/month with 18-month contracts.
Hyros optimized for free trial signups, driving high volume but low lifetime value. Inflowave revealed that a specific ad set targeting CTOs and VPs of Marketing generated very few trials but consistently drove 3-4 enterprise DM conversations per week, each worth $43,200 in contract value. The ad set looked like a failure in Hyros (high CPA for trials) but was their most profitable campaign by a factor of 20 when DM-originated enterprise deals were included. They created a dedicated ad strategy for enterprise DM generation, separate from their trial-focused campaigns, and grew enterprise revenue by 340% in two quarters.
Frequently Asked Questions
What makes Hyros different from other attribution tools like Triple Whale or Northbeam?
Hyros was purpose-built for tracking complex sales funnels where the purchase does not happen in a single session or even on a single device. While Triple Whale excels at Shopify e-commerce attribution and Northbeam focuses on data-science-driven cross-channel modeling, Hyros specializes in multi-step funnels involving calls, applications, webinars, and long sales cycles. It is particularly strong for info products, coaching businesses, SaaS, and any business where the path from ad click to purchase involves multiple touchpoints over days or weeks. The AI optimization feature that feeds accurate data back to ad platforms is also more mature in Hyros than in most competitors.
How much does Hyros cost?
Hyros pricing is not publicly listed on their website - they require a demo call to provide a quote based on your specific use case, traffic volume, and business model. Based on publicly available information, plans typically start around $199-$399 per month for smaller businesses and scale up based on tracked events and features needed. Enterprise plans for high-volume advertisers are custom priced. Given that Hyros reports an average 15%+ increase in ad revenue, the ROI calculation is straightforward for any business spending $5,000 or more per month on ads.
Does Hyros work with Instagram ads specifically?
Hyros tracks Facebook and Instagram ads through its integration with Meta Ads Manager, since both platforms are managed through the same advertising system. It tracks clicks from Instagram ad placements and can attribute website conversions back to specific Instagram ads. However, Hyros cannot track what happens within the Instagram app itself - DM conversations, profile visits, story interactions, and other in-app engagement are outside its tracking scope. This is precisely the gap that Inflowave fills. Hyros sees the ad click and the website conversion. Inflowave sees the Instagram engagement and the DM conversion.
Is Hyros worth it for small businesses or solo entrepreneurs?
Hyros is most valuable for businesses spending at least $3,000-$5,000 per month on ads, where the improved attribution accuracy can identify enough budget reallocation opportunities to pay for the tool many times over. For businesses spending less than $2,000 per month on ads, the subscription cost relative to ad spend may be too high to justify. However, if you sell high-ticket offers ($1,000+) and even one additional correctly attributed sale per month covers the Hyros subscription, the math works at any ad spend level. The tool becomes more valuable as ad spend increases because the absolute dollar amount of budget optimization grows proportionally.
Can Hyros track DM-based sales on Instagram?
Hyros cannot directly track Instagram DM conversations or sales that happen through DMs. Its tracking is based on website pixels, server-side events, and ad platform integrations. When a customer journey moves from an ad click into the Instagram app for a DM conversation, that journey leaves Hyros tracking scope. This is why pairing Hyros with Inflowave is particularly powerful for businesses that generate significant revenue through Instagram DMs. Hyros captures the website conversion path, Inflowave captures the DM conversion path, and together they provide complete revenue attribution.
What is Hyros AIR and how does it relate to Inflowave?
Hyros AIR (AI Remarketing) is an AI agent system that recognizes website visitors, learns their behavior patterns, and reaches out with personalized remarketing messages to convert them into customers. AIR focuses on website visitors and email-based remarketing. Inflowave focuses on Instagram engagement and DM-based remarketing. They complement each other by covering different channels - AIR re-engages people who visited your website but did not buy, while Inflowave re-engages people who interacted with your Instagram but did not convert. Using both ensures that every potential customer gets appropriate follow-up regardless of which channel they engaged through.
How does Hyros AI optimization actually improve ad performance?
Hyros feeds its accurate, multi-touch attribution data to Facebook, Google, and other ad platforms via server-side integrations like Facebook Conversions API. When these platforms receive more accurate conversion data, their machine learning algorithms can better identify which users are likely to convert, resulting in better ad delivery decisions. For example, if Facebook thinks a campaign drove 50 conversions but Hyros shows it actually drove 35 (because some were misattributed), Facebook will optimize for the correct audience signal rather than a noisy one. The cleaner the data the algorithm receives, the better its targeting becomes. Hyros reports this optimization produces an average 15%+ increase in ad revenue.
Do I need both Hyros and Inflowave, or is one enough?
If all your sales happen through your website with no Instagram DM involvement, Hyros alone may be sufficient for your attribution needs. If all your sales happen through Instagram DMs with no website funnel, Inflowave alone may be sufficient. Most businesses operate somewhere in between - they have both a website funnel and an Instagram presence, with some customers buying directly and others engaging through DMs first. For these businesses, using both tools reveals the complete revenue picture and prevents the common mistake of cutting campaigns that look unprofitable on one channel but are actually driving significant revenue on the other.
How quickly can I set up both tools and start seeing combined data?
Hyros can be set up with their one-click AI integration in under 30 minutes. Meaningful attribution data typically starts appearing within 24-48 hours. Inflowave can be set up in about 30 minutes per Instagram account, including chatbot configuration and pipeline setup. Both tools offer trials or demos, so you can have the complete setup running within a single day. Combined insights start appearing as soon as you have enough DM conversations in Inflowave to cross-reference with Hyros attribution data, which for most active advertisers happens within the first week.
What is the average ROI increase from using Hyros?
Hyros reports that brands see an average 15%+ increase in ad revenue from their attribution tracking alone. Tony Robbins ad team reported 43% ad spend scaling after implementing Hyros. These improvements come from two sources: eliminating wasted spend on campaigns that appeared profitable but were not (because of misattribution), and scaling campaigns that appeared marginal but were actually top performers. When you add Inflowave to reveal the additional DM-driven revenue that Hyros cannot see, the combined insight often reveals even larger optimization opportunities, particularly for businesses where 30%+ of revenue originates from Instagram conversations.