★ ★ ★ ★ ★ What clients say
"Ember closed 62 million in unit reservations in six weeks. The Arabic-led DM funnel was something none of our prior agencies could even attempt."
Hussein Al-Bayati
Marketing Director, Damac Properties
"The creator residency they ran for our F&B opening filled all 17 venues to 96 percent. Best money we spent on the launch."
Catherine Walsh
VP Marketing, Atlantis The Royal
"Bilingual content done right is rare. Ember is the only agency in Dubai we trust to write in both Arabic and English without flattening either."
Marco Bianchi
Regional Marketing Lead, Rivoli Group
EA

Ember Agency

Premium content for Middle Eastern luxury & lifestyle

Dubai, United Arab Emirates · Arabic + English content for luxury brands

Visit website →
Clutch Clutch 4.9 (19) Google Google Reviews 5.0 (38)
Categories: Luxury & lifestyle Content agencies Creator partnerships
21+
Clients served
4
Years active
4.2x
Average ROI
AED 180M+
Revenue generated
95k+ HNW prospects
Leads delivered
11
Active retainers

About Ember Agency

Ember Agency operates at the intersection of Arabic and English luxury markets. Whether it's a 5-star hotel rebrand or a Dubai Mall flagship launch, they deliver premium bilingual content that resonates regionally and reads internationally.

What sets them apart

Ember Agency is built around the GCC luxury buyer. The team produces broadcast-quality Reels in-house from a 600 sqm studio in Al Quoz, with an Emirati and Saudi-led creative direction that does not flatten into pan-Arabic stereotype. Every campaign ships in MSA, Khaleeji dialect, and English with separate edits per dialect, not a single subtitled cut. Ember handles end-to-end licensing for Dubai Media City, talent permits, and on-property hotel and mall shoots, which is what most international agencies cannot do alone.

Industries served

  • Luxury retail
  • Hospitality
  • Real estate

Services

  • Bilingual content
  • Influencer marketing
  • High-production Reels
  • Event coverage

Case studies

Real client engagements with measurable outcomes.

AED 62M off-plan property sold in 6 weeks via DM-led launch

Luxury real estate

Client: Damac Properties

AED 62M sold
AED 480 CPL
71% Arabic-led

Challenge

A new AED 1.2B beachfront tower needed pre-launch interest from HNW buyers across the GCC and India before public listing. Traditional agent-driven channels were slow and leaky.

Approach

Ember produced a 9-asset cinematic campaign in Arabic, English, and Hindi. Ran a closed-list IG and Snap funnel with DM-only "request brochure" CTA, qualifying buyers on budget and citizenship before handing to the sales floor.

Result

AED 62M in unit reservations in the first 6 weeks. Cost-per-qualified-lead settled at AED 480 against an industry benchmark of AED 1,800. 71% of qualifying conversations completed in Arabic.

Atlantis The Royal opened to 96% F&B occupancy via creator program

Luxury hospitality

Client: Atlantis The Royal

96% F&B occupancy
41% WhatsApp bookings
280M impressions

Challenge

Pre-opening, the resort had 17 signature restaurants to fill nightly and limited time before peak winter season. Generic hotel content was not driving F&B-specific intent.

Approach

Built a 12-week creator residency with 38 GCC and global lifestyle creators staying at the resort, each producing chef-table content for one signature venue. Layered a WhatsApp reservation funnel with concierge handoff in Arabic and English.

Result

Hit 96% F&B occupancy in the first 90 days post-opening. WhatsApp drove 41% of all restaurant reservations. Creator content generated 280M paid plus organic impressions.

5.6x ROAS for Rivoli Group flagship watch launch

Luxury retail

Client: Rivoli Group

5.6x ROAS
38% close rate
+22% AOV

Challenge

A Swiss watch flagship launch in Dubai Mall needed to drive in-store traffic from HNW UAE residents and GCC tourists. Past launches had low conversion from foot traffic to appointment.

Approach

Produced a bilingual short-form series shot at the flagship plus 4 partner creator collabs. Built a private appointment-booking flow in Arabic and English with a concierge calling back within 30 minutes. Geofenced ads to 5 Dubai and Abu Dhabi malls.

Result

5.6x ROAS measured against attributable in-store sales. Appointment-to-purchase conversion rate hit 38%. Average order value grew 22% versus the prior flagship launch.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

KA

Khalid Al Maktoum

Founder & Managing Partner · 16y exp

Built Ember after running luxury brand campaigns at Memac Ogilvy. Focuses on GCC clients who want premium content without London or Paris price tags.

LinkedIn
LH

Layla Haddad

Head of Production · 13y exp

Runs the 600 sqm Al Quoz studio. Lebanese-born, Dubai-based, ex-MBC group. Produces broadcast-quality Reels at agency speed.

LinkedIn
FR

Faisal Rahman

Performance Director · 9y exp

Manages Meta and Snap campaigns for luxury real estate and hospitality clients. Specializes in HNW funnel design across the GCC and South Asia.

LinkedIn
NS

Noor Saleh

Bilingual Copy Director · 8y exp

Writes in MSA, Khaleeji, and English. Has shipped campaigns for 4 of the 10 largest hospitality groups in the UAE.

LinkedIn

Qualifications & certifications

Meta

Meta Business Partner

Meta · 2024

TikTok

TikTok Marketing Partner (MENA)

TikTok · 2025

SN

Snap Marketing Partner

Snap Inc · 2024

Inflowave

Inflowave Verified Agency

Inflowave · 2026

Notable clients

  • Atlantis The Royal
  • Damac Properties
  • Rivoli Group
  • Bvlgari Hotels & Resorts (Dubai)

Want to work with Ember Agency?

Reach out directly at hello@example-emberagency.com or visit their website to start a conversation.

Visit Ember Agency →