OH
Oliver Hartwell
Founder & Creative Director · 9y exp
Built Crescent after five years editing short-form for UK lifestyle brands. Obsessed with the first 1.5 seconds of every Reel.
★ ★ ★ ★ ★ What clients say
"Our Reels went from 2k average views to 80k in three months. Crescent rebuilt our hook formula from the ground up."
Amelia Cross
Founder, Cross & Cane Apparel
"They turned our boring product demos into short-form content people actually watched to the end. Sales followed."
Daniel Reeve
Marketing Lead, Fielder Coffee Co
"Crescent is the only UK studio that understands platform pacing. They edit for the algorithm, not for awards."
Hannah Whitfield
Brand Director, Saltmarsh Bath
CC
Crescent Creative — TikTok Marketing Agency in London
Short-form video production for D2C brands
London, United Kingdom · TikTok creative + UGC at scale
60+
Clients served
4
Years active
3.8x
Average ROI
$22M+
Revenue generated
180k+
Leads delivered
22
Active retainers
About Crescent Creative
Crescent Creative ships high-volume short-form video for D2C brands. The team operates a vetted creator roster and a daily-throughput pipeline that turns product briefs into shipped TikTok ads in 72 hours.
What sets them apart
Crescent runs short-form like a factory, not a studio. They keep a roster of 280+ pre-vetted UK and EU creators with signed usage rights, a hook-library of 1,200+ tested openers tagged by vertical, and a 72-hour brief-to-delivery SLA. Every concept ships in 6-8 variants so paid teams can run statistical creative tests on day one. The result is a steady drumbeat of fresh creative that beats CPM decay instead of fighting it.
Industries served
- D2C
- Beauty
- Apparel
Services
- UGC production
- Hook scripting
- TikTok Shop ads
- Creator vetting
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
PS
Priya Shah
Head of Short-Form Strategy · 7y exp
Former content lead at a London DTC skincare brand. Writes the hook frameworks Crescent uses across every client account.
JO
Jamie Okonkwo
Senior Editor · 6y exp
Cuts 40+ Reels a month for Crescent clients. Background in music video editing for indie UK labels.
Qualifications & certifications
TikTok Marketing Partner
TikTok · 2024
Meta Business Partner
Meta · 2024
TikTok Shop Partner
TikTok · 2025
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- L Lumi Skin (UK)
- H Halfpace Apparel
- K Kindred Beauty Co.
- N Northbar Supplements
- V Verde Activewear
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
4.6x ROAS for UK skincare brand after 90-day creative volume push
Beauty / D2CClient: Lumi Skin
4.6x ROAS
-41% CPM
+212% add-to-cart
Challenge
A premium UK skincare brand was stuck at 1.8x ROAS on TikTok with rising CPMs (£18+) and 3 ad variants running for 6 weeks straight. Creative fatigue was killing performance and the in-house team could not produce fast enough.
Approach
Crescent shipped 32 UGC variants per week across 4 hook angles (problem-aware, derm-led, before/after, ingredient-deep). Used TikTok Spark Ads with whitelisted creator handles and ran a 5-day creative tournament weekly to scale only the top quartile by 3-second view-through and add-to-cart rate.
Result
Blended ROAS climbed from 1.8x to 4.6x in 90 days. CPMs dropped 41% as the algorithm rewarded creative diversity. Brand cut hero-creative dependency and now runs 18 concepts in parallel.
$1.4M TikTok Shop GMV in Q4 for emerging apparel label
Apparel / D2CClient: Halfpace Apparel
$1.4M GMV
6.1% LIVE CVR
60 creators activated
Challenge
A 2-year-old streetwear label had zero TikTok Shop presence going into Q4. Competitors were already running affiliate-driven LIVE shopping events and the brand had no creator pipeline.
Approach
Onboarded 60 micro-creators (10k-80k followers) under TikTok Shop affiliate. Produced 4 LIVE shopping sessions per week with a rotating host roster, plus 80 short-form product demos optimized for the Shop tab feed. Layered Spark Ads on top-performing organic posts.
Result
$1.4M in TikTok Shop GMV across 11 weeks of Q4. Affiliate creators drove 62% of GMV with a 6.1% average conversion rate on LIVE sessions.
3x video completion rate for clean beauty challenger
Clean beautyClient: Kindred Beauty Co.
3x completion rate
-38% CAC
+325% CTR
Challenge
A clean-beauty brand had strong organic but paid TikTok was burning cash with 8% video completion rate and 0.4% CTR. Creative was studio-shot and felt like a commercial inside a feed of native UGC.
Approach
Replaced studio creative with raw UGC shot vertically on phone by 14 mid-tier creators. Built a hook system around derm-credentialed talking heads and ingredient demos in real bathrooms. Tested 24 hooks against the same body and offer.
Result
Video completion rate jumped from 8% to 24%. CTR rose to 1.7%. CAC fell 38% and the brand reallocated 60% of its Meta budget to TikTok.
Frequently asked questions
How much does a tiktok marketing agency in London cost? +
Crescent Creative works on a creative retainer (£6k-25k/mo, 24-60 variants/mo) model. Most tiktok marketing engagements in London run as monthly retainers — request a quote for exact numbers based on your goals.
What does Crescent Creative specialize in? +
Crescent Creative is a London, United Kingdom agency specializing in TikTok creative + UGC at scale. They serve D2C, Beauty, Apparel.
Is Crescent Creative a good fit for my business? +
Crescent Creative works best with D2C, Beauty, Apparel brands and has served 60+ clients. If you need ugc production, hook scripting, tiktok shop ads, they're worth a conversation.
How is Crescent Creative vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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Want to work with Crescent Creative?
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