★ ★ ★ ★ ★ What clients say

"Hamish gets bootstrap reality. He never sells me on tactics that need a team I do not have."

Kieran Walsh

Founder, Tinytask SaaS

"I have been a one-man SaaS for four years. Forge & Flame is the first agency that actually fit my budget and shipped real results."

Marta Kowalski

Founder, Inboxshield

"He writes my LinkedIn better than I do, and I am the founder. Our MRR doubled the year I hired him."

Owen Pritchard

Founder, Reportkit

Forge & Flame

Founder-led content systems for indie hackers

Edinburgh, United Kingdom · Personal brand systems for solo founders

Visit website →

G2 5.0 (28)

Google Reviews 4.9 (22)

Clutch 4.9 (14)

Categories: B2B SaaS specialists Content agencies

35+

Clients served

Years active

4.1x

Average ROI

$6.4M ARR sourced

Revenue generated

8.7k+ paid signups

Leads delivered

Active retainers

About Forge & Flame

Forge & Flame builds operating systems for solo founders who want to grow an audience without hiring a content team. They handle research, drafting, and publishing across X, LinkedIn, and email.

What sets them apart

Forge & Flame is built for indie SaaS founders running ARR between $20k and $500k who cannot justify a full marketing hire but cannot afford to be invisible either. They run a 45-minute weekly call with each founder, mine the recording for 8-12 publishable angles, then ghostwrite in the founder's exact voice (verified via tone-match scoring against the founder's own historical writing). Output is 4 X posts + 3 LinkedIn posts + 1 newsletter per week, all timed to peak engagement windows. The team treats followers as a side metric; the real KPI is paid signups and demo requests attributed via UTM-tagged bio links and a content-to-MRR tracker built into Notion.

Industries served

Indie SaaS
Bootstrapped startups
Solo founders

Services

Personal brand strategy
Twitter/X ghostwriting
Newsletter systems
Podcasting

Case studies

Real client engagements with measurable outcomes.

Indie SaaS founder: $4k to $32k MRR in 8 months from X-led inbound

Developer tools / indie SaaS

Client: Pebbleforge

8x MRR

17.7x followers

71% social-sourced signups

Challenge

A solo developer running a developer tool at $4k MRR had 800 X followers and was spending 6 hours/week posting with no measurable signup lift. Cold outreach felt scammy and SEO was a 12-month project he could not staff.

Approach

Forge & Flame ran weekly 45-min calls and shipped 4 X posts + 3 LinkedIn posts per week in his voice. Anchored content on weekly product changelogs and behind-the-scenes engineering decisions. Built a content-to-signup attribution tracker so the founder could see which posts drove paid conversions.

Result

MRR grew from $4k to $32k in 8 months, with 71% of new signups attributed to social. X followers grew from 800 to 14.2k. Founder reclaimed 5 hours/week previously spent staring at a blank tweet composer.

Bootstrapped CRM: 0 to 1,400 paid users in 11 months without paid ads

B2B SaaS / CRM

Client: Loch & Lattice

1,400 paid users

$26.6k MRR

$0 paid spend

Challenge

A bootstrapped CRM for solopreneurs had 0 users on day 1 and a $0 marketing budget. Founder had a strong network but no system to convert audience attention into trial signups.

Approach

Built a 3-channel system: weekly LinkedIn long-form (1,200-1,800 words) on small-business workflows, daily X posts on solopreneur ops, fortnightly newsletter combining the best of both with a soft trial CTA. Layered an audience-of-one warm intro program for high-value prospects.

Result

1,400 paid users by month 11 at $19/mo MRR ($26.6k MRR run rate). Newsletter grew to 18k subscribers. Zero paid acquisition spend across the entire growth.

Devtool founder: 14 enterprise demo calls/month from 0 in 6 months

Developer experience tooling

Client: Heather Stack

0 to 14 demos/mo

$82k closed ACV

+18.3k targeted followers

Challenge

A solo founder running a DX tool for engineering managers had built a strong product but had no inbound. He was relying on cold LinkedIn DMs (4% reply rate) and one-off conference talks.

Approach

Anchored content strategy on engineering-manager pain points (1:1 templates, performance review frameworks, PR review workflows). Shipped 5 LinkedIn long-forms a month plus 3 X posts/day, all from founder voice. Paired posts with gated benchmark reports to capture warm pipeline.

Result

14 enterprise demo calls/month by month 6, up from 0. 3 closed Annual Contracts in the first 5 months ($82k combined ACV). LinkedIn following grew from 1.1k to 19.4k engineering managers.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

Hamish Robertson

Founder & Solo Strategist · 9y exp

Bootstrapped two micro-SaaS products to profitability before opening Forge & Flame. Works exclusively with bootstrapped SaaS founders.

Iona Campbell

Content Producer · 5y exp

Hamish's only full-time hire. Writes and edits the LinkedIn and X content that ships every week for clients.

Findlay Grant

Contract Editor · 6y exp

Cuts the short-form video that pairs with each client's text content. Background in indie game studio marketing.

Qualifications & certifications

LinkedIn Marketing Partner

LinkedIn · 2024

ConvertKit Certified Expert

ConvertKit · 2024

Stripe Atlas Partner

Stripe · 2025

Inflowave Verified Agency

Inflowave · 2026

Notable clients

Pebbleforge (devtool)
Tartan Analytics
Loch & Lattice (CRM)
Heather Stack (DX tool)
Glenkin Notes

Want to work with Forge & Flame?

Reach out directly at hello@example-forgeandflame.com or visit their website to start a conversation.

Visit Forge & Flame →