★ ★ ★ ★ ★ What clients say
"Harbor filled our slow Tuesdays. They turned our IG into a reservation engine instead of a vanity feed."
Antonio Ricci
Owner, Ricci Trattoria
"Our weekend covers grew 38 percent in two quarters. Eleanor knows hospitality from the inside."
Naomi Bergstrom
GM, The Loom Hotel
"We stopped paying for ads entirely. Harbor's organic content books our private dining room two months out."
Felix Donovan
Founder, Donovan & Sons
HS

Harbor Social

Full-service Instagram management for hospitality groups

New York, United States · Multi-location Instagram operations

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Trustpilot Trustpilot 4.8 (112) Google Google Reviews 4.9 (78) Clutch Clutch 4.7 (24)
Categories: Marketing agencies Content agencies Local services
32+
Clients served
5
Years active
3.4x
Average ROI
$54M attributed bookings
Revenue generated
210k+ reservations
Leads delivered
19
Active retainers

About Harbor Social

Harbor Social manages Instagram for hospitality groups operating 5–50 locations. They standardize the content cadence across the brand while letting each property keep its local voice.

What sets them apart

Harbor's specialty is the multi-location problem: how do you keep brand voice tight across 30 properties without making every restaurant look the same? They run a hub-and-spoke content operation - master brand guidelines and a quarterly content theme set centrally, then a distributed shooter network that captures property-specific Reels weekly. A custom approval queue lets each GM sign off on their own location's posts in under 60 seconds. Reservation-driver tracking is built in: every Reel ties back to OpenTable or Resy bookings via UTM and promo codes.

Industries served

  • Hospitality
  • Restaurants
  • Hotels

Services

  • Content calendar
  • Reels production
  • Reputation monitoring
  • Local SEO

Case studies

Real client engagements with measurable outcomes.

+58% reservation volume across 14-location restaurant group

Restaurants / multi-location

Client: Hudson Yards Hospitality Group

+58% reservations
+41% covers (dormant locs)
100% flagship capacity

Challenge

A 14-location NYC restaurant group had inconsistent Instagram presence: 4 properties were thriving, 10 were dormant. Reservations had been flat for 3 quarters and a new flagship opening was 60 days out.

Approach

Deployed a hub-and-spoke model with one central brand editor and 5 freelance shooters covering all 14 locations weekly. Standardized 3 weekly Reel formats per property (chef-led, behind-the-line, guest-POV) and ran "neighborhood spotlight" cross-promo between sister venues. Tied each post to an OpenTable promo for attribution.

Result

Reservations grew 58% group-wide in 6 months. The 10 dormant locations averaged 41% more covers per week. Flagship opening hit 100% capacity for its first 8 weeks.

$2.8M in direct bookings for boutique hotel collection from Reels alone

Boutique hotels

Client: Brookline Hotels

+89% direct bookings
$2.8M revenue impact
$4.20 Reel CPM

Challenge

A 6-property boutique hotel collection was paying 22% commission to OTAs and direct bookings were stuck at 18% of total volume. Their Instagram looked like a stock photo library.

Approach

Replaced static photography with property-specific Reels: room reveals, neighborhood walking tours, in-house chef interviews. Built a "story-to-stay" funnel where Reels CTAs drove to a branded booking page with a 5% direct-book discount.

Result

Direct bookings rose from 18% to 34% of volume in 9 months, worth $2.8M in commission savings and incremental revenue. CPM on Reel-boost ads averaged $4.20 vs $11+ on static feed posts.

Reputation recovery: 4.1 to 4.7 stars across 9 locations in 6 months

Casual dining

Client: Eastside Tavern Collective

4.1 to 4.7 stars
3x review volume
+22% YoY reservations

Challenge

A 9-location tavern group had average Google ratings of 4.1 stars after a rocky post-pandemic reopening. Negative reviews dominated the first 3 search results for each location.

Approach

Layered Instagram reputation playbook on top of content ops: prompt happy diners to post Stories with location tag, repost user content with a thank-you, route any tagged complaints to GM Slack within 5 minutes. Built a Google review request flow attached to receipts.

Result

Average rating climbed from 4.1 to 4.7 across all 9 locations. Volume of monthly reviews tripled. Group walked into Q4 with a clean SERP and 22% more reservation volume vs prior year.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

EV

Eleanor Vance

Founder & Managing Partner · 12y exp

Ran social for two NYC restaurant groups before opening Harbor. Built her own framework for converting story views into reservations.

LinkedIn
MT

Marcus Trent

Head of Hospitality Accounts · 14y exp

Manages Harbor's restaurant and hotel roster. Former GM at a Michelin-starred Manhattan kitchen, knows what actually drives covers.

LinkedIn
SR

Sofia Reyes

Senior Content Producer · 7y exp

On-site shooter and editor for Harbor's NYC clients. Specializes in food and venue cinematography.

LinkedIn
JP

James Park

Reservations Funnel Lead · 8y exp

Designs the DM-to-booking flow that ties Harbor's content output to revenue. Background in OpenTable analytics.

LinkedIn

Qualifications & certifications

Meta

Meta Business Partner

Meta · 2023

Google Ads

Google Business Profile Expert

Google · 2024

OP

OpenTable Marketing Partner

OpenTable · 2024

Inflowave

Inflowave Verified Agency

Inflowave · 2026

Notable clients

  • Hudson Yards Hospitality Group
  • Brookline Hotels
  • Eastside Tavern Collective
  • Marina Bay Restaurant Group
  • The Standard Eateries

Want to work with Harbor Social?

Reach out directly at hello@example-harborsocial.com or visit their website to start a conversation.

Visit Harbor Social →