EV
Eleanor Vance
Founder & Managing Partner · 12y exp
Ran social for two NYC restaurant groups before opening Harbor. Built her own framework for converting story views into reservations.
★ ★ ★ ★ ★ What clients say
"Harbor filled our slow Tuesdays. They turned our IG into a reservation engine instead of a vanity feed."
Antonio Ricci
Owner, Ricci Trattoria
"Our weekend covers grew 38 percent in two quarters. Eleanor knows hospitality from the inside."
Naomi Bergstrom
GM, The Loom Hotel
"We stopped paying for ads entirely. Harbor's organic content books our private dining room two months out."
Felix Donovan
Founder, Donovan & Sons
HS
Harbor Social — Instagram Marketing Agency in New York
Full-service Instagram management for hospitality groups
New York, United States · Multi-location Instagram operations
32+
Clients served
5
Years active
3.4x
Average ROI
$54M attributed bookings
Revenue generated
210k+ reservations
Leads delivered
19
Active retainers
About Harbor Social
Harbor Social manages Instagram for hospitality groups operating 5-50 locations. They standardize the content cadence across the brand while letting each property keep its local voice.
What sets them apart
Harbor's specialty is the multi-location problem: how do you keep brand voice tight across 30 properties without making every restaurant look the same? They run a hub-and-spoke content operation - master brand guidelines and a quarterly content theme set centrally, then a distributed shooter network that captures property-specific Reels weekly. A custom approval queue lets each GM sign off on their own location's posts in under 60 seconds. Reservation-driver tracking is built in: every Reel ties back to OpenTable or Resy bookings via UTM and promo codes.
Industries served
- Hospitality
- Restaurants
- Hotels
Services
- Content calendar
- Reels production
- Reputation monitoring
- Local SEO
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
MT
Marcus Trent
Head of Hospitality Accounts · 14y exp
Manages Harbor's restaurant and hotel roster. Former GM at a Michelin-starred Manhattan kitchen, knows what actually drives covers.
SR
Sofia Reyes
Senior Content Producer · 7y exp
On-site shooter and editor for Harbor's NYC clients. Specializes in food and venue cinematography.
JP
James Park
Reservations Funnel Lead · 8y exp
Designs the DM-to-booking flow that ties Harbor's content output to revenue. Background in OpenTable analytics.
Qualifications & certifications
Meta Business Partner
Meta · 2023
Google Business Profile Expert
Google · 2024
OP
OpenTable Marketing Partner
OpenTable · 2024
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- H Hudson Yards Hospitality Group
- B Brookline Hotels
- E Eastside Tavern Collective
- M Marina Bay Restaurant Group
- T The Standard Eateries
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
+58% reservation volume across 14-location restaurant group
Restaurants / multi-locationClient: Hudson Yards Hospitality Group
+58% reservations
+41% covers (dormant locs)
100% flagship capacity
Challenge
A 14-location NYC restaurant group had inconsistent Instagram presence: 4 properties were thriving, 10 were dormant. Reservations had been flat for 3 quarters and a new flagship opening was 60 days out.
Approach
Deployed a hub-and-spoke model with one central brand editor and 5 freelance shooters covering all 14 locations weekly. Standardized 3 weekly Reel formats per property (chef-led, behind-the-line, guest-POV) and ran "neighborhood spotlight" cross-promo between sister venues. Tied each post to an OpenTable promo for attribution.
Result
Reservations grew 58% group-wide in 6 months. The 10 dormant locations averaged 41% more covers per week. Flagship opening hit 100% capacity for its first 8 weeks.
$2.8M in direct bookings for boutique hotel collection from Reels alone
Boutique hotelsClient: Brookline Hotels
+89% direct bookings
$2.8M revenue impact
$4.20 Reel CPM
Challenge
A 6-property boutique hotel collection was paying 22% commission to OTAs and direct bookings were stuck at 18% of total volume. Their Instagram looked like a stock photo library.
Approach
Replaced static photography with property-specific Reels: room reveals, neighborhood walking tours, in-house chef interviews. Built a "story-to-stay" funnel where Reels CTAs drove to a branded booking page with a 5% direct-book discount.
Result
Direct bookings rose from 18% to 34% of volume in 9 months, worth $2.8M in commission savings and incremental revenue. CPM on Reel-boost ads averaged $4.20 vs $11+ on static feed posts.
Reputation recovery: 4.1 to 4.7 stars across 9 locations in 6 months
Casual diningClient: Eastside Tavern Collective
4.1 to 4.7 stars
3x review volume
+22% YoY reservations
Challenge
A 9-location tavern group had average Google ratings of 4.1 stars after a rocky post-pandemic reopening. Negative reviews dominated the first 3 search results for each location.
Approach
Layered Instagram reputation playbook on top of content ops: prompt happy diners to post Stories with location tag, repost user content with a thank-you, route any tagged complaints to GM Slack within 5 minutes. Built a Google review request flow attached to receipts.
Result
Average rating climbed from 4.1 to 4.7 across all 9 locations. Volume of monthly reviews tripled. Group walked into Q4 with a clean SERP and 22% more reservation volume vs prior year.
Frequently asked questions
How much does a instagram marketing agency in New York cost? +
Harbor Social works on a per-location retainer ($1.8k-3.5k/mo per property, group discounts at 10+) model. Most instagram marketing engagements in New York run as monthly retainers — request a quote for exact numbers based on your goals.
What does Harbor Social specialize in? +
Harbor Social is a New York, United States agency specializing in Multi-location Instagram operations. They serve Hospitality, Restaurants, Hotels.
Is Harbor Social a good fit for my business? +
Harbor Social works best with Hospitality, Restaurants, Hotels brands and has served 32+ clients. If you need content calendar, reels production, reputation monitoring, they're worth a conversation.
How is Harbor Social vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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