CM
Carlos Mendez
Founder & Broker Strategist · 15y exp
Closed 9 figures of Miami residential before pivoting to marketing. Built Bluewater to give other agents the playbook he used.
★ ★ ★ ★ ★ What clients say
"Bluewater sourced 14 qualified buyer leads in my first month. Three closed inside the quarter."
Gabriel Santos
Realtor, Coastline Realty
"Carlos understands our market because he sold in it. The strategy is real, not generic real estate fluff."
Maria Vega
Broker, Vega Luxury Group
"My listing videos finally look like the ones the top producers post. Bluewater changed how my pipeline looks."
Rodrigo Alvarez
Realtor, Brickell & Bay
BM
Bluewater Marketing — Instagram Marketing Agency in Miami
Lead-gen for real estate agents and teams
Miami, United States · Real estate Instagram + Meta Ads funnels
80+
Clients served
4
Years active
5.5x
Average ROI
$310M+ in closed volume
Revenue generated
52k+ qualified leads
Leads delivered
38
Active retainers
About Bluewater Marketing
Bluewater Marketing runs end-to-end lead-gen for real estate professionals. They pair high-converting Meta Ads with DM-automated qualification so agents close more without working more hours.
What sets them apart
Bluewater is the only Florida shop that fully owns the real estate funnel from Meta ad creative to closed listing appointment. They run vertical-specific ad libraries (luxury waterfront, condo investment, first-time-buyer, relocation) with neighborhood-level geo-targeting at the zip code. Inflowave-powered DM qualification handles the inbound: budget question, timeline question, financing question, before any human gets pulled in. The team integrates directly with Follow Up Boss, kvCORE, and Sierra Interactive, so qualified leads land in the agent's CRM with the conversation transcript attached. Bilingual EN/ES coverage matters in the Miami market where Bluewater started.
Industries served
- Real estate
- Mortgage
- Property management
Services
- Meta Ads
- Listing video
- CRM integration
- DM automation
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
DO
Daniela Ortiz
Head of Listing Content · 8y exp
Bilingual EN/ES. Produces every listing video and walk-through for Bluewater's broker roster.
TB
Tyler Brooks
Lead Generation Lead · 7y exp
Builds the Meta and IG funnels that send qualified buyer leads to Bluewater's realtor clients.
IR
Isabela Rivera
Account Director · 9y exp
Owns the relationship with Bluewater's top 20 producing agents. Former luxury hospitality account manager.
Qualifications & certifications
Meta Business Partner
Meta · 2023
Google Ads Certified
Google · 2024
FO
Follow Up Boss Pro Partner
Follow Up Boss · 2024
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- C Coastal Realty Group Miami
- B Brickell Luxury Partners
- S Sunset Bay Properties
- A Aventura Estates Team
- K Key Biscayne Realty Co.
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
Miami luxury team: $74M closed volume in 12 months from Meta + DM funnels
Luxury real estateClient: Brickell Luxury Partners
$74M closed volume
3.2x lead-to-consult
12h/week saved per agent
Challenge
A 6-agent luxury team in Brickell was running $18k/month on Meta with a 1.9x ROAS. Lead form fills were averaging 140/month but only 6% converted to a buyer consult. Agents were spending 15+ hours/week chasing dead leads.
Approach
Replaced lead-form ads with click-to-DM campaigns. Built Inflowave qualification flow: budget tier ($1M+, $2M+, $5M+), timeline (now, 3mo, 6mo+), financing status, neighborhood preference. Routed qualified prospects to the right agent by specialty. Reused video listings as ad creative within 24 hours of going live.
Result
$74M in closed volume over 12 months, a 3.1x lift YoY. Lead-to-consult conversion grew from 6% to 19%. Agents reclaimed roughly 12 hours/week previously spent screening cold leads.
First-time buyer team: 4.8x ROAS at $11 cost-per-qualified-lead
Residential real estateClient: Sunset Bay Properties
$11 CPQL
4.3x conversion
-70% Zillow spend
Challenge
A residential team focused on first-time buyers was paying $48 per lead from Zillow Premier Agent and converting only 4% to a signed BBA. They wanted to own the lead pipeline instead of renting it.
Approach
Launched zip-code targeted Meta campaigns on first-time buyer education content (down payment myths, FHA loans, inspection prep). Captured leads via DM and qualified through a 5-question conversation. Layered an 11-touch nurture sequence over 60 days for not-yet-ready leads.
Result
Cost-per-qualified-lead dropped to $11 (4.4x cheaper than Zillow). BBA-signing conversion rose to 17%. Team reduced reliance on Zillow Premier Agent by 70% within 5 months.
Condo investment niche: 26 closed deals from a single $40k ad budget
Investment real estateClient: Aventura Estates Team
26 closes / $40k spend
$19.2M volume
22% Spanish CVR
Challenge
A team specialized in condo investment for foreign buyers had inconsistent ad performance. Spanish-speaking leads were dropping off in qualification because the team only had English follow-up.
Approach
Built bilingual EN/ES ad creative and Spanish-first DM qualification flow. Targeted high-net-worth profiles in Sao Paulo, Buenos Aires, and Bogota with cap-rate calculators and investment-property explainers. Auto-routed leads to Spanish-speaking agents within 5 minutes.
Result
26 closed condo investment deals from $40k in ad spend, totaling $19.2M in transaction volume. Spanish-language leads now convert at 22% vs 9% prior. Team added 2 Spanish-speaking agents to absorb demand.
Frequently asked questions
How much does a instagram marketing agency in Miami cost? +
Bluewater Marketing works on a per-agent retainer ($1.5k-4k/mo per agent + ad spend management; team discounts at 5+) model. Most instagram marketing engagements in Miami run as monthly retainers — request a quote for exact numbers based on your goals.
What does Bluewater Marketing specialize in? +
Bluewater Marketing is a Miami, United States agency specializing in Real estate Instagram + Meta Ads funnels. They serve Real estate, Mortgage, Property management.
Is Bluewater Marketing a good fit for my business? +
Bluewater Marketing works best with Real estate, Mortgage, Property management brands and has served 80+ clients. If you need meta ads, listing video, crm integration, they're worth a conversation.
How is Bluewater Marketing vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
More agencies like Bluewater Marketing
Browse all agencies →Find agencies like Bluewater Marketing
Want to work with Bluewater Marketing?
Reach out directly at hello@example-bluewatermarketing.com or visit their website to start a conversation.
Visit Bluewater Marketing →