Streaming series launch: 14M organic views from a 6-piece cinematic Reel campaign
Streaming / entertainmentClient: Pacific Coast Streaming
Challenge
A streaming platform was launching a flagship original series with a $1.2M marketing budget. Internal team wanted a TV spot push; CMO wanted to test whether cinematic short-form could outperform traditional TV at lower cost.
Approach
Silverline shot 6 vertical Reels using the same DP and lighting team as the show itself, on the actual production sets, with the lead cast in character. Edited to feel like film trailers instead of social ads. Released over 8 weeks with paid amplification on top performers.
Result
14M organic Instagram and TikTok views, 4.2M paid views. Series opening weekend hit 138% of streaming target. Internal benchmark: cost-per-view 3x lower than the comparable TV spot campaign.