★ ★ ★ ★ ★ What clients say
"Kingfisher built us a brand identity that actually matched our customers, not the trade show floor. Sales followed within 90 days."
Brett Forsyth
Founder, Cedarline Outerwear
"Their shoots in Squamish and Tofino set the visual standard our entire category now copies."
Rebecca Yuen
Marketing Lead, Inlet Adventures
"Hayley understands outdoor culture from the inside. Our IG finally feels like the brand we always wanted to be."
Connor Thiessen
Co-founder, Trailroot Goods
KM

Kingfisher Marketing

Performance creative for outdoor & adventure brands

Vancouver, Canada · Outdoor lifestyle UGC + paid social

Visit website →
Google Google Reviews 4.9 (58) Clutch Clutch 4.8 (19) Trustpilot Trustpilot 4.9 (33)
Categories: Content agencies Paid ads agencies Creator partnerships
24+
Clients served
4
Years active
4.3x
Average ROI
CAD $19M+ tracked
Revenue generated
88k+ purchases
Leads delivered
14
Active retainers

About Kingfisher Marketing

Kingfisher Marketing produces ad creative for outdoor and adventure brands. They source authentic UGC from real users in real conditions - not studio-shot product demos.

What sets them apart

Kingfisher's roster is unusual: 180+ outdoor athletes and credible weekend adventurers across BC, Alberta, Washington, and Oregon, all signed under usage rights that include extreme conditions disclaimers. Every brief specifies real environment shooting (wet, cold, windy, exposed) with no studio fallback allowed. The team built a hook library tagged by activity (skiing, climbing, paddling, backpacking, trail running) and pairs each creative push with a paid social cell that runs 24-32 variants per week against the gear category. Most clients are mid-size outdoor brands ($3M-50M revenue) tired of looking like a Patagonia knockoff in a feed full of Patagonia knockoffs.

Industries served

  • Outdoor
  • Adventure
  • Gear

Services

  • UGC at scale
  • Meta + TikTok Ads
  • Athlete partnerships
  • Editorial content

Case studies

Real client engagements with measurable outcomes.

Backcountry pack brand: 4.7x ROAS at scale via real-conditions UGC

Outdoor / packs and bags

Client: Salmonberry Packs

+114% ROAS
-41% return rate
3x ad spend

Challenge

A BC-based pack brand was running studio-shot creative at 2.2x ROAS on Meta. Reviews mentioned the product looked great online but customers had no idea how it performed in actual rain or alpine conditions.

Approach

Replaced studio with 18 BC and Washington athletes shooting in genuine alpine conditions across 6 weeks. Built a hook library focused on durability stress-tests (rain, snow, scree, granite abrasion). Shipped 28 variants/week with iPhone-shot raw aesthetic.

Result

ROAS jumped from 2.2x to 4.7x in 14 weeks. Return rate fell 41% as buyer expectations matched delivery. Brand 3x-d ad spend while improving CAC.

Trail footwear launch: $1.6M revenue in 90 days from athlete-led campaign

Trail running / footwear

Client: Pacific Crest Footwear

$1.6M / 90 days
sold-out launch
58% athlete-attributed

Challenge

A new trail running shoe brand was launching with no established athlete partnerships and no organic following. Founder rejected celebrity-style endorsement deals on principle.

Approach

Activated 24 mid-tier ultra and trail runners (10k-90k followers) under 6-month rights deals. Filmed 3-day camp shoots in the Cascades with all 24 athletes wearing the shoe through real terrain. Layered TikTok Spark Ads on top-performing organic posts.

Result

$1.6M in revenue across the first 90 days. Sold through initial production run and pre-sold the next two batches. Athletes drove 58% of attributable revenue via UTM-tagged content.

Surf brand: -52% CAC after replacing influencer marketing with real-user UGC

Surf / coastal lifestyle

Client: Tofino Surf Supply

-52% CAC
4.6x ROAS
+38% repeat purchase rate

Challenge

A Vancouver Island surf supply brand had spent CAD $180k on celebrity surf influencers in the prior year with poor attribution and a 2.4x ROAS ceiling. Founder wanted to test grass-roots community content instead.

Approach

Sourced 32 weekend surfers from the Tofino, Ucluelet, and Sooke communities for a 12-week UGC program. Each shipment included a content prompt tied to real local conditions. Layered Klaviyo retention flows segmented by gear category.

Result

CAC fell 52% to CAD $26. ROAS climbed to 4.6x. Brand redirected 80% of prior influencer budget into community UGC and Klaviyo retention with stronger results across the funnel.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

HB

Hayley Brennan

Founder & Brand Lead · 11y exp

Built Kingfisher after leading social at two Vancouver outdoor apparel brands. Focuses on outdoor, wellness and Pacific Northwest lifestyle.

LinkedIn
DC

Daniel Cheung

Head of Production · 9y exp

Photographer and videographer for Kingfisher shoots from Whistler to Tofino. Specializes in outdoor brand cinematography.

LinkedIn
AS

Aaliyah Singh

Community Strategist · 6y exp

Owns the DM and comment funnel for Kingfisher's outdoor retail and tourism clients.

LinkedIn

Qualifications & certifications

Meta

Meta Business Partner

Meta · 2023

TikTok

TikTok Marketing Partner

TikTok · 2024

Shopify

Shopify Plus Partner

Shopify · 2024

Klaviyo

Klaviyo Master Partner

Klaviyo · 2025

Inflowave

Inflowave Verified Agency

Inflowave · 2026

Notable clients

  • Cedar Ridge Outerwear
  • Salmonberry Packs
  • Whistler Trail Co.
  • Pacific Crest Footwear
  • Tofino Surf Supply

Want to work with Kingfisher Marketing?

Reach out directly at hello@example-kingfishermarketing.com or visit their website to start a conversation.

Visit Kingfisher Marketing →