HB
Hayley Brennan
Founder & Brand Lead · 11y exp
Built Kingfisher after leading social at two Vancouver outdoor apparel brands. Focuses on outdoor, wellness and Pacific Northwest lifestyle.
★ ★ ★ ★ ★ What clients say
"Kingfisher built us a brand identity that actually matched our customers, not the trade show floor. Sales followed within 90 days."
Brett Forsyth
Founder, Cedarline Outerwear
"Their shoots in Squamish and Tofino set the visual standard our entire category now copies."
Rebecca Yuen
Marketing Lead, Inlet Adventures
"Hayley understands outdoor culture from the inside. Our IG finally feels like the brand we always wanted to be."
Connor Thiessen
Co-founder, Trailroot Goods
KM
Kingfisher Marketing — TikTok Marketing Agency in Vancouver
Performance creative for outdoor & adventure brands
Vancouver, Canada · Outdoor lifestyle UGC + paid social
24+
Clients served
4
Years active
4.3x
Average ROI
CAD $19M+ tracked
Revenue generated
88k+ purchases
Leads delivered
14
Active retainers
About Kingfisher Marketing
Kingfisher Marketing produces ad creative for outdoor and adventure brands. They source authentic UGC from real users in real conditions - not studio-shot product demos.
What sets them apart
Kingfisher's roster is unusual: 180+ outdoor athletes and credible weekend adventurers across BC, Alberta, Washington, and Oregon, all signed under usage rights that include extreme conditions disclaimers. Every brief specifies real environment shooting (wet, cold, windy, exposed) with no studio fallback allowed. The team built a hook library tagged by activity (skiing, climbing, paddling, backpacking, trail running) and pairs each creative push with a paid social cell that runs 24-32 variants per week against the gear category. Most clients are mid-size outdoor brands ($3M-50M revenue) tired of looking like a Patagonia knockoff in a feed full of Patagonia knockoffs.
Industries served
- Outdoor
- Adventure
- Gear
Services
- UGC at scale
- Meta + TikTok Ads
- Athlete partnerships
- Editorial content
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
DC
Daniel Cheung
Head of Production · 9y exp
Photographer and videographer for Kingfisher shoots from Whistler to Tofino. Specializes in outdoor brand cinematography.
AS
Aaliyah Singh
Community Strategist · 6y exp
Owns the DM and comment funnel for Kingfisher's outdoor retail and tourism clients.
Qualifications & certifications
Meta Business Partner
Meta · 2023
TikTok Marketing Partner
TikTok · 2024
Shopify Plus Partner
Shopify · 2024
Klaviyo Master Partner
Klaviyo · 2025
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- C Cedar Ridge Outerwear
- S Salmonberry Packs
- W Whistler Trail Co.
- P Pacific Crest Footwear
- T Tofino Surf Supply
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
Backcountry pack brand: 4.7x ROAS at scale via real-conditions UGC
Outdoor / packs and bagsClient: Salmonberry Packs
+114% ROAS
-41% return rate
3x ad spend
Challenge
A BC-based pack brand was running studio-shot creative at 2.2x ROAS on Meta. Reviews mentioned the product looked great online but customers had no idea how it performed in actual rain or alpine conditions.
Approach
Replaced studio with 18 BC and Washington athletes shooting in genuine alpine conditions across 6 weeks. Built a hook library focused on durability stress-tests (rain, snow, scree, granite abrasion). Shipped 28 variants/week with iPhone-shot raw aesthetic.
Result
ROAS jumped from 2.2x to 4.7x in 14 weeks. Return rate fell 41% as buyer expectations matched delivery. Brand 3x-d ad spend while improving CAC.
Trail footwear launch: $1.6M revenue in 90 days from athlete-led campaign
Trail running / footwearClient: Pacific Crest Footwear
$1.6M / 90 days
sold-out launch
58% athlete-attributed
Challenge
A new trail running shoe brand was launching with no established athlete partnerships and no organic following. Founder rejected celebrity-style endorsement deals on principle.
Approach
Activated 24 mid-tier ultra and trail runners (10k-90k followers) under 6-month rights deals. Filmed 3-day camp shoots in the Cascades with all 24 athletes wearing the shoe through real terrain. Layered TikTok Spark Ads on top-performing organic posts.
Result
$1.6M in revenue across the first 90 days. Sold through initial production run and pre-sold the next two batches. Athletes drove 58% of attributable revenue via UTM-tagged content.
Surf brand: -52% CAC after replacing influencer marketing with real-user UGC
Surf / coastal lifestyleClient: Tofino Surf Supply
-52% CAC
4.6x ROAS
+38% repeat purchase rate
Challenge
A Vancouver Island surf supply brand had spent CAD $180k on celebrity surf influencers in the prior year with poor attribution and a 2.4x ROAS ceiling. Founder wanted to test grass-roots community content instead.
Approach
Sourced 32 weekend surfers from the Tofino, Ucluelet, and Sooke communities for a 12-week UGC program. Each shipment included a content prompt tied to real local conditions. Layered Klaviyo retention flows segmented by gear category.
Result
CAC fell 52% to CAD $26. ROAS climbed to 4.6x. Brand redirected 80% of prior influencer budget into community UGC and Klaviyo retention with stronger results across the funnel.
Frequently asked questions
How much does a tiktok marketing agency in Vancouver cost? +
Kingfisher Marketing works on a creative + paid retainer (cad $7k-22k/mo, includes 60-100 variants/mo) model. Most tiktok marketing engagements in Vancouver run as monthly retainers — request a quote for exact numbers based on your goals.
What does Kingfisher Marketing specialize in? +
Kingfisher Marketing is a Vancouver, Canada agency specializing in Outdoor lifestyle UGC + paid social. They serve Outdoor, Adventure, Gear.
Is Kingfisher Marketing a good fit for my business? +
Kingfisher Marketing works best with Outdoor, Adventure, Gear brands and has served 24+ clients. If you need ugc at scale, meta + tiktok ads, athlete partnerships, they're worth a conversation.
How is Kingfisher Marketing vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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