★ ★ ★ ★ ★ What clients say
"Northstar took our Meta ROAS from 1.8 to 4.2 in one quarter. They are the only agency that ever showed us the math."
Rachel Fournier
Founder, Maison Lumiere
"Bilingual creative that actually performs in Quebec is rare. Northstar nails it every cycle."
Pierre Gagnon
CMO, Boreal Outerwear
"Our DTC business doubled the year we started with Northstar. They run paid like operators, not vendors."
Devon Walsh
CEO, Westline Goods
Northstar Media logo

Northstar Media

Performance content for Canadian e-commerce

Toronto, Canada · Meta Ads creative + landing pages

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Clutch Clutch 4.9 (41) Google Google Reviews 4.8 (53) GoodFirms 4.9 (19)
Categories: Paid ads agencies E-commerce specialists Content agencies
45+
Clients served
6
Years active
4.6x
Average ROI
$74M+ tracked
Revenue generated
420k+ purchases
Leads delivered
27
Active retainers

About Northstar Media

Northstar Media is a creative-first performance shop. They produce 200+ ad variants per month per client and pair every creative push with conversion-focused landing pages.

What sets them apart

Northstar treats creative and CRO as one discipline, not two handoffs. Every campaign ships with a matched ad-to-landing-page system: hooks tested in the ad copy carry through to the page hero, and 4-6 landing page variants run alongside the creative tournament. They operate a 200+ variant per month creative cell with a dedicated motion designer, UGC sourcer, and copy lead per account. The team is unusual in Canada for owning both the Meta ad pipeline and Shopify-native page builds (Replo, Shogun) end-to-end.

Industries served

  • E-commerce
  • Health & wellness
  • CPG

Services

  • Meta Ads
  • Landing page CRO
  • UGC sourcing
  • Email + SMS

Case studies

Real client engagements with measurable outcomes.

Scaled Canadian outerwear brand from $80k to $620k MRR in 8 months

Apparel / D2C

Client: Tundra Outerwear

$80k to $620k MRR
4.8x ROAS
7x ad spend, -31% CAC

Challenge

A Canadian outerwear brand was profitable at $80k/mo on Meta but every attempt to scale past $120k crashed ROAS to 1.4x. Creative was 90% static and they were fighting CPM seasonality going into Q3.

Approach

Shifted to a 220-variant per month UGC pipeline with 14 Canadian creators. Built 6 landing page variants per top product matched to ad-hook angle (warmth-test, weight-comparison, athlete-endorsement, durability-story). Layered Klaviyo flows with abandonment-by-product-category branching.

Result

Scaled to $620k MRR by month 8 at a sustained 4.8x ROAS. CAC dropped 31% even as ad spend grew 7x. Email + SMS now contributes 28% of total revenue.

5.2x ROAS for Canadian wellness brand entering US market

Health & wellness

Client: Maple & Mortar

5.2x US ROAS
44% US revenue mix
2x ad budget

Challenge

A Canadian wellness brand wanted to enter the US market but had no creative or landing page localized for American buyers. Initial test budget of $40k/mo was burning at 1.9x ROAS.

Approach

Built two parallel creative tracks (CA-native and US-localized) with different talent, voiceover, and pricing display. US-track landing pages emphasized free shipping over $75 (US benchmark) vs free shipping over $50 (CA). Ran geo-split tests for 6 weeks.

Result

US ROAS climbed to 5.2x by week 8. Brand 2x-d total ad budget while maintaining blended ROAS above 4.5x. US now represents 44% of revenue.

+183% conversion rate from creative-matched landing pages

Pet CPG

Client: Pebble Pet Co.

+183% CVR
-47% CPA
longer creative lifespan

Challenge

A pet food D2C had strong creative performance (3.2% CTR) but a 1.4% landing page conversion rate. Every ad pointed at the same generic PDP and bounced 71% of paid traffic.

Approach

Built 5 landing page variants per hero SKU mapped to the top creative angles (vet-recommended, ingredient-deep, before/after, customer-quote, deal-led). Used dynamic UTM-to-page routing so the ad hook matched the page headline word-for-word.

Result

Landing page CVR grew from 1.4% to 3.96%. CPA fell 47%. Brand reduced creative pressure (fewer fresh ads needed monthly) because winners had longer fatigue cycles.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

AM

Alistair MacKenzie

Founder & Strategy Director · 13y exp

Built Northstar after running paid social at a Toronto holding co. Specializes in retail and lifestyle DTC across Canadian and US markets.

LinkedIn
AP

Aisha Patel

Head of Paid Social · 9y exp

Owns Meta and TikTok ad spend across Northstar's book. Former in-house performance lead at a Canadian fashion retailer.

LinkedIn
LT

Liam Tremblay

Creative Director · 8y exp

Bilingual EN/FR. Leads the team that produces ad creative for Northstar's English and Quebec market clients.

LinkedIn

Qualifications & certifications

Meta

Meta Business Partner

Meta · 2022

Shopify

Shopify Plus Partner

Shopify · 2023

Klaviyo

Klaviyo Master Partner

Klaviyo · 2024

TikTok

TikTok Marketing Partner

TikTok · 2024

Inflowave

Inflowave Verified Agency

Inflowave · 2026

Notable clients

  • Birchhouse Goods
  • Maple & Mortar
  • Tundra Outerwear
  • Pebble Pet Co.
  • Northern Roast Coffee

Want to work with Northstar Media?

Reach out directly at hello@example-northstarmedia.com or visit their website to start a conversation.

Visit Northstar Media →