AM
Alistair MacKenzie
Founder & Strategy Director · 13y exp
Built Northstar after running paid social at a Toronto holding co. Specializes in retail and lifestyle DTC across Canadian and US markets.
★ ★ ★ ★ ★ What clients say
"Northstar took our Meta ROAS from 1.8 to 4.2 in one quarter. They are the only agency that ever showed us the math."
Rachel Fournier
Founder, Maison Lumiere
"Bilingual creative that actually performs in Quebec is rare. Northstar nails it every cycle."
Pierre Gagnon
CMO, Boreal Outerwear
"Our DTC business doubled the year we started with Northstar. They run paid like operators, not vendors."
Devon Walsh
CEO, Westline Goods
NM
Northstar Media — Paid Social Advertising Agency in Toronto
Performance content for Canadian e-commerce
Toronto, Canada · Meta Ads creative + landing pages
45+
Clients served
6
Years active
4.6x
Average ROI
$74M+ tracked
Revenue generated
420k+ purchases
Leads delivered
27
Active retainers
About Northstar Media
Northstar Media is a creative-first performance shop. They produce 200+ ad variants per month per client and pair every creative push with conversion-focused landing pages.
What sets them apart
Northstar treats creative and CRO as one discipline, not two handoffs. Every campaign ships with a matched ad-to-landing-page system: hooks tested in the ad copy carry through to the page hero, and 4-6 landing page variants run alongside the creative tournament. They operate a 200+ variant per month creative cell with a dedicated motion designer, UGC sourcer, and copy lead per account. The team is unusual in Canada for owning both the Meta ad pipeline and Shopify-native page builds (Replo, Shogun) end-to-end.
Industries served
- E-commerce
- Health & wellness
- CPG
Services
- Meta Ads
- Landing page CRO
- UGC sourcing
- Email + SMS
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
AP
Aisha Patel
Head of Paid Social · 9y exp
Owns Meta and TikTok ad spend across Northstar's book. Former in-house performance lead at a Canadian fashion retailer.
LT
Liam Tremblay
Creative Director · 8y exp
Bilingual EN/FR. Leads the team that produces ad creative for Northstar's English and Quebec market clients.
Qualifications & certifications
Meta Business Partner
Meta · 2022
Shopify Plus Partner
Shopify · 2023
Klaviyo Master Partner
Klaviyo · 2024
TikTok Marketing Partner
TikTok · 2024
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- B Birchhouse Goods
- M Maple & Mortar
- T Tundra Outerwear
- P Pebble Pet Co.
- N Northern Roast Coffee
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
Scaled Canadian outerwear brand from $80k to $620k MRR in 8 months
Apparel / D2CClient: Tundra Outerwear
$80k to $620k MRR
4.8x ROAS
7x ad spend, -31% CAC
Challenge
A Canadian outerwear brand was profitable at $80k/mo on Meta but every attempt to scale past $120k crashed ROAS to 1.4x. Creative was 90% static and they were fighting CPM seasonality going into Q3.
Approach
Shifted to a 220-variant per month UGC pipeline with 14 Canadian creators. Built 6 landing page variants per top product matched to ad-hook angle (warmth-test, weight-comparison, athlete-endorsement, durability-story). Layered Klaviyo flows with abandonment-by-product-category branching.
Result
Scaled to $620k MRR by month 8 at a sustained 4.8x ROAS. CAC dropped 31% even as ad spend grew 7x. Email + SMS now contributes 28% of total revenue.
5.2x ROAS for Canadian wellness brand entering US market
Health & wellnessClient: Maple & Mortar
5.2x US ROAS
44% US revenue mix
2x ad budget
Challenge
A Canadian wellness brand wanted to enter the US market but had no creative or landing page localized for American buyers. Initial test budget of $40k/mo was burning at 1.9x ROAS.
Approach
Built two parallel creative tracks (CA-native and US-localized) with different talent, voiceover, and pricing display. US-track landing pages emphasized free shipping over $75 (US benchmark) vs free shipping over $50 (CA). Ran geo-split tests for 6 weeks.
Result
US ROAS climbed to 5.2x by week 8. Brand 2x-d total ad budget while maintaining blended ROAS above 4.5x. US now represents 44% of revenue.
+183% conversion rate from creative-matched landing pages
Pet CPGClient: Pebble Pet Co.
+183% CVR
-47% CPA
longer creative lifespan
Challenge
A pet food D2C had strong creative performance (3.2% CTR) but a 1.4% landing page conversion rate. Every ad pointed at the same generic PDP and bounced 71% of paid traffic.
Approach
Built 5 landing page variants per hero SKU mapped to the top creative angles (vet-recommended, ingredient-deep, before/after, customer-quote, deal-led). Used dynamic UTM-to-page routing so the ad hook matched the page headline word-for-word.
Result
Landing page CVR grew from 1.4% to 3.96%. CPA fell 47%. Brand reduced creative pressure (fewer fresh ads needed monthly) because winners had longer fatigue cycles.
Frequently asked questions
How much does a paid social advertising agency in Toronto cost? +
Northstar Media works on a performance retainer (cad $7k-22k/mo + 6-10% revenue share above target) model. Most paid social advertising engagements in Toronto run as monthly retainers — request a quote for exact numbers based on your goals.
What does Northstar Media specialize in? +
Northstar Media is a Toronto, Canada agency specializing in Meta Ads creative + landing pages. They serve E-commerce, Health & wellness, CPG.
Is Northstar Media a good fit for my business? +
Northstar Media works best with E-commerce, Health & wellness, CPG brands and has served 45+ clients. If you need meta ads, landing page cro, ugc sourcing, they're worth a conversation.
How is Northstar Media vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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