★ ★ ★ ★ ★ What clients say
"Meridian launched us across four APAC markets in one quarter. The localization actually worked, not just translated."
Jonathan Teo
Founder, Eastline Beverages
"We had three regional agencies before Meridian. They are the only ones who treat APAC as separate markets, not one block."
Priya Krishnan
Marketing Director, Kasta Hotels
"Wei Lin and her team understand luxury positioning. Our brand finally feels coherent across every market."
Charlotte Devereux
Brand Lead, Aurelian Watches
MC

Meridian Collective

APAC growth for global SaaS

Singapore, Singapore · APAC localization + LinkedIn ABM

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Clutch Clutch 4.9 (38) Google Google Reviews 4.8 (49) GoodFirms 4.9 (22)
Categories: B2B SaaS specialists Marketing agencies
22+
Clients served
3
Years active
4.4x
Average ROI
USD $46M sourced pipeline
Revenue generated
3.8k+ SQLs
Leads delivered
12
Active retainers

About Meridian Collective

Meridian Collective helps Western SaaS companies break into APAC. They run localized LinkedIn ABM campaigns in 6 languages and operate the full demand-gen stack on the ground.

What sets them apart

Meridian Collective is the only APAC ABM specialist with native demand-gen teams sitting in Singapore, Tokyo, Seoul, and Sydney. They run account-based LinkedIn campaigns localized at the message level, not just the translation level - hooks, social proof, and pricing display all adapt per market because what works in Sydney falls flat in Tokyo. Their stack pairs LinkedIn Sales Navigator + 6sense intent data with regional webinar programs hosted by local industry voices. KPI is meetings booked with target accounts, attributed to the specific play that drove them.

Industries served

  • B2B SaaS
  • FinTech
  • Logistics

Services

  • LinkedIn ABM
  • APAC localization
  • Demand gen
  • Webinar systems

Case studies

Real client engagements with measurable outcomes.

US HRIS scaled APAC from $0 to $7.4M ARR in 18 months

B2B SaaS / HR tech

Client: Northbridge HRIS

$7.4M APAC ARR
8.7% reply rate
41% pipeline from events

Challenge

A US HRIS vendor wanted APAC entry but had no local presence, no localized content, and no awareness in Singapore, Australia, or Japan. Cold outbound from US SDRs was returning 0.4% reply rates.

Approach

Built localized LinkedIn ABM in 4 languages targeting 1,200 named accounts across SG, AU, HK, and JP. Hosted 12 regional virtual roundtables with local HR leaders as headliners. Used 6sense intent data to time outreach within 7 days of category research signals.

Result

USD $7.4M ARR closed in 18 months from APAC. Reply rates on localized LinkedIn outreach hit 8.7%. The roundtable program produced 41% of total APAC pipeline.

Cloud security vendor: 312 enterprise meetings booked in Japan in 9 months

Cybersecurity

Client: Fenway Cloud Security

312 meetings / 9mo
-88% CPM (cost/meeting)
2 F500-J accounts

Challenge

A US cloud security firm had been trying to crack Japan for 2 years with translated content and English-language LinkedIn campaigns. Meeting volume was averaging 4/month from a $40k/month spend.

Approach

Replaced translated content with Japanese-native messaging written by an in-market security analyst. Reframed the offer (compliance-first vs. US-style risk-velocity messaging). Ran LinkedIn InMail + paid sponsored content sequences with local CISO bylines.

Result

312 enterprise meetings booked in 9 months (35/month vs prior 4). Cost-per-meeting fell from $10k to $1,180. Two F500-Japan accounts entered procurement on a single quarter.

Data platform vendor: 6.2x pipeline lift across SEA via webinar-led ABM

Data infrastructure

Client: Atlas Data Platform

6.2x SEA pipeline
$3.1M closed ARR
4 enterprise deals

Challenge

A data infrastructure vendor was over-indexed on US pipeline (94%) and wanted SEA diversification before Series C. Existing APAC marketing was a single half-time PMM with no demand-gen system.

Approach

Built a quarterly webinar program with regional CDO speakers (Singapore, Indonesia, Thailand, Vietnam). Used the speaker network to seed account targeting. Layered LinkedIn ABM with custom landing pages per country emphasizing local data sovereignty rules.

Result

SEA pipeline grew 6.2x in 12 months. Closed 4 enterprise deals worth a combined $3.1M ARR. The webinar program now runs as an internal asset, with the agency consulting on a reduced retainer.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

WL

Wei Lin Tan

Founder & Managing Director · 14y exp

Built Meridian after leading APAC social at a global luxury holding company. Specializes in cross-market campaigns across SG, MY, ID and TH.

LinkedIn
AR

Aditya Rao

Head of Performance · 10y exp

Owns paid media across Meridian's APAC client roster. Former in-house at a Singapore fintech.

LinkedIn
MH

Mei Hua Chen

Creative Director · 9y exp

Trilingual EN/ZH/Bahasa. Leads localized creative production for Meridian's regional rollouts.

LinkedIn
ZL

Zachary Lim

Account Director · 8y exp

Coordinates multi-market launches across SE Asia. Ex management consultant with retail focus.

LinkedIn

Qualifications & certifications

LinkedIn

LinkedIn Marketing Partner

LinkedIn · 2024

HubSpot

HubSpot Solutions Partner

HubSpot · 2024

6S

6sense Certified Partner

6sense · 2025

Inflowave

Inflowave Verified Agency

Inflowave · 2026

Notable clients

  • Northbridge HRIS
  • Fenway Cloud Security
  • Atlas Data Platform
  • Bridgewater FinOps
  • Skyline DevTools

Want to work with Meridian Collective?

Reach out directly at hello@example-meridiancollective.com or visit their website to start a conversation.

Visit Meridian Collective →