WL
Wei Lin Tan
Founder & Managing Director · 14y exp
Built Meridian after leading APAC social at a global luxury holding company. Specializes in cross-market campaigns across SG, MY, ID and TH.
★ ★ ★ ★ ★ What clients say
"Meridian launched us across four APAC markets in one quarter. The localization actually worked, not just translated."
Jonathan Teo
Founder, Eastline Beverages
"We had three regional agencies before Meridian. They are the only ones who treat APAC as separate markets, not one block."
Priya Krishnan
Marketing Director, Kasta Hotels
"Wei Lin and her team understand luxury positioning. Our brand finally feels coherent across every market."
Charlotte Devereux
Brand Lead, Aurelian Watches
MC
Meridian Collective — LinkedIn Marketing Agency in Singapore
APAC growth for global SaaS
Singapore, Singapore · APAC localization + LinkedIn ABM
22+
Clients served
3
Years active
4.4x
Average ROI
USD $46M sourced pipeline
Revenue generated
3.8k+ SQLs
Leads delivered
12
Active retainers
About Meridian Collective
Meridian Collective helps Western SaaS companies break into APAC. They run localized LinkedIn ABM campaigns in 6 languages and operate the full demand-gen stack on the ground.
What sets them apart
Meridian Collective is the only APAC ABM specialist with native demand-gen teams sitting in Singapore, Tokyo, Seoul, and Sydney. They run account-based LinkedIn campaigns localized at the message level, not just the translation level - hooks, social proof, and pricing display all adapt per market because what works in Sydney falls flat in Tokyo. Their stack pairs LinkedIn Sales Navigator + 6sense intent data with regional webinar programs hosted by local industry voices. KPI is meetings booked with target accounts, attributed to the specific play that drove them.
Industries served
- B2B SaaS
- FinTech
- Logistics
Services
- LinkedIn ABM
- APAC localization
- Demand gen
- Webinar systems
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
AR
Aditya Rao
Head of Performance · 10y exp
Owns paid media across Meridian's APAC client roster. Former in-house at a Singapore fintech.
MH
Mei Hua Chen
Creative Director · 9y exp
Trilingual EN/ZH/Bahasa. Leads localized creative production for Meridian's regional rollouts.
ZL
Zachary Lim
Account Director · 8y exp
Coordinates multi-market launches across SE Asia. Ex management consultant with retail focus.
Qualifications & certifications
LinkedIn Marketing Partner
LinkedIn · 2024
HubSpot Solutions Partner
HubSpot · 2024
6S
6sense Certified Partner
6sense · 2025
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- N Northbridge HRIS
- F Fenway Cloud Security
- A Atlas Data Platform
- B Bridgewater FinOps
- S Skyline DevTools
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
US HRIS scaled APAC from $0 to $7.4M ARR in 18 months
B2B SaaS / HR techClient: Northbridge HRIS
$7.4M APAC ARR
8.7% reply rate
41% pipeline from events
Challenge
A US HRIS vendor wanted APAC entry but had no local presence, no localized content, and no awareness in Singapore, Australia, or Japan. Cold outbound from US SDRs was returning 0.4% reply rates.
Approach
Built localized LinkedIn ABM in 4 languages targeting 1,200 named accounts across SG, AU, HK, and JP. Hosted 12 regional virtual roundtables with local HR leaders as headliners. Used 6sense intent data to time outreach within 7 days of category research signals.
Result
USD $7.4M ARR closed in 18 months from APAC. Reply rates on localized LinkedIn outreach hit 8.7%. The roundtable program produced 41% of total APAC pipeline.
Cloud security vendor: 312 enterprise meetings booked in Japan in 9 months
CybersecurityClient: Fenway Cloud Security
312 meetings / 9mo
-88% CPM (cost/meeting)
2 F500-J accounts
Challenge
A US cloud security firm had been trying to crack Japan for 2 years with translated content and English-language LinkedIn campaigns. Meeting volume was averaging 4/month from a $40k/month spend.
Approach
Replaced translated content with Japanese-native messaging written by an in-market security analyst. Reframed the offer (compliance-first vs. US-style risk-velocity messaging). Ran LinkedIn InMail + paid sponsored content sequences with local CISO bylines.
Result
312 enterprise meetings booked in 9 months (35/month vs prior 4). Cost-per-meeting fell from $10k to $1,180. Two F500-Japan accounts entered procurement on a single quarter.
Data platform vendor: 6.2x pipeline lift across SEA via webinar-led ABM
Data infrastructureClient: Atlas Data Platform
6.2x SEA pipeline
$3.1M closed ARR
4 enterprise deals
Challenge
A data infrastructure vendor was over-indexed on US pipeline (94%) and wanted SEA diversification before Series C. Existing APAC marketing was a single half-time PMM with no demand-gen system.
Approach
Built a quarterly webinar program with regional CDO speakers (Singapore, Indonesia, Thailand, Vietnam). Used the speaker network to seed account targeting. Layered LinkedIn ABM with custom landing pages per country emphasizing local data sovereignty rules.
Result
SEA pipeline grew 6.2x in 12 months. Closed 4 enterprise deals worth a combined $3.1M ARR. The webinar program now runs as an internal asset, with the agency consulting on a reduced retainer.
Frequently asked questions
How much does a linkedin marketing agency in Singapore cost? +
Meridian Collective works on a abm retainer (usd $12k-35k/mo per region, custom programs at $50k+) model. Most linkedin marketing engagements in Singapore run as monthly retainers — request a quote for exact numbers based on your goals.
What does Meridian Collective specialize in? +
Meridian Collective is a Singapore, Singapore agency specializing in APAC localization + LinkedIn ABM. They serve B2B SaaS, FinTech, Logistics.
Is Meridian Collective a good fit for my business? +
Meridian Collective works best with B2B SaaS, FinTech, Logistics brands and has served 22+ clients. If you need linkedin abm, apac localization, demand gen, they're worth a conversation.
How is Meridian Collective vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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