Maya Chen
Founder & CEO · 13y exp
Started Redwood after 8 years leading retention at Patagonia and Allbirds. Believes brand and performance should be the same conversation.
"Redwood was the first agency that did not pitch us a discount calendar. They rebuilt our retention engine and we hit our LTV target a year ahead of plan."
"We grew from 4 to 11 million in ARR without a single sitewide sale. Maya and her team understood our brand boundaries the way our founders do."
"Their lifecycle work cut our blended CAC by more than half. We finally have an owned channel that pays for our paid spend."
Sustainable brand growth for purpose-led companies
Portland, United States · Mission-led DTC growth marketing
Redwood Growth partners with purpose-led brands that refuse to compromise on values for performance. They build retention-first growth engines that compound year over year instead of burning to scale.
Redwood Growth runs a retention-first playbook for B Corp and certified-sustainable brands where lifetime value, not first-order CAC, is the primary metric. The team builds full Klaviyo + Attentive flows tied to product use cases, not discount cycles, and treats community programs as a first-class acquisition channel rather than an afterthought. They stay deliberately small, capping retainers at 16 active clients so every account gets a senior strategist. Most clients ship without ever running a coupon-led promotion.
The people who'll be running your account. Names with are Inflowave-verified.
Founder & CEO · 13y exp
Started Redwood after 8 years leading retention at Patagonia and Allbirds. Believes brand and performance should be the same conversation.
Head of Lifecycle · 9y exp
Klaviyo Master Partner lead. Designs the email and SMS flows that move purpose-led brands beyond discount cycles.
Brand Strategy Director · 11y exp
Ex-Wieden+Kennedy strategist. Builds brand systems that hold up across 3 years of creative refresh, not 3 months.
Klaviyo Master Partner
Klaviyo · 2024
Shopify Plus Partner
Shopify · 2023
Meta Business Partner
Meta · 2025
Inflowave Verified Agency
Inflowave · 2026
Real client engagements with measurable outcomes — swipe or use the arrows.
Client: Cascade Granola Co
A Portland granola brand was acquiring 3,000 new customers per month on Meta but seeing only 12% repeat-purchase within 90 days. CAC kept rising and retention was flat.
Redwood rebuilt the post-purchase journey with usage-based Klaviyo flows, a 6-week recipe series, and a "subscribe and skip" SMS opt-in. Replaced sitewide discounts with bundle offers tied to taste preference data captured at checkout.
Repeat-purchase rate inside 90 days climbed from 12% to 49%. Subscription revenue went from 8% of total to 31% of total. Email + SMS now drives 38% of monthly revenue at near-zero acquisition cost.
Client: Wildwood Apparel
A 4-year-old ethical apparel brand was stuck at $4M ARR. Founders refused to use discount-led marketing because it undercut the brand promise of fair-wage pricing.
Built an editorial content program around supplier stories, paired with a closed-loop community on Geneva. Layered a referral program that rewarded education credit toward partner workshops instead of cash. Every paid social asset led with provenance, not price.
Revenue grew from $4M to $11M ARR in 18 months without running a single sitewide discount. Community-driven referrals account for 22% of new orders.
Client: Salt + Sage Skincare
A small clean-beauty brand was over-reliant on Meta and saw paid CAC double after the iOS 14 changes. Email list was 80k but only generated 6% of revenue.
Migrated the list to Klaviyo, segmented by skin type and routine stage, and rebuilt 14 lifecycle flows including a 21-day "results journal" sequence. Added a quiz-driven welcome flow that doubled the opt-in rate.
Email + SMS share of revenue moved from 6% to 28%. Blended CAC dropped 60% as paid spend shifted to top-of-funnel only. Quiz completion rate stabilized at 41%.
Redwood Growth works on a retainer ($6k-18k/mo) + 5% retention-revenue share model. Most social media marketing engagements in Portland run as monthly retainers — request a quote for exact numbers based on your goals.
Redwood Growth is a Portland, United States agency specializing in Mission-led DTC growth marketing. They serve Sustainability, Ethical fashion, Plant-based food.
Redwood Growth works best with Sustainability, Ethical fashion, Plant-based food brands and has served 26+ clients. If you need brand strategy, content marketing, email + retention, they're worth a conversation.
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Reach out directly at hello@example-redwoodgrowth.com or visit their website to start a conversation.
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