Urbanears reduced blended CPA 41% via Spotify-led full-funnel
Audio brandsClient: Urbanears
Challenge
A premium headphone brand was relying 80% on Meta and TikTok. Both were rising in cost and saturating in core EU markets, and creative felt indistinguishable from competitors.
Approach
Westwind built a 9-month plan that put 35% of media into Spotify Audio Ads with a custom sonic identity, layered against video retargeting. Produced 22 audio creatives in 4 languages and built a measurement model that tied podcast impressions back to checkout via Klaviyo.
Result
Blended CPA dropped 41% over 6 months. Spotify-attributed revenue grew to 18% of total at a 4.8x ROAS. Brand recall lifted 24 points in tracked Nordic markets.