Messaging Rules
Overview
Inflowave messaging rules ensure compliance with Instagram policies and protect user privacy. These rules govern when and how you can message users through the platform.
Key Features
- 24-hour messaging window for opted-in contacts
- 30-day window for support and order inquiries
- Engagement-based messaging allowed
- Strict content prohibitions
- Zero-tolerance violation policy
How to Messaging Rules
Understand Opt-In Requirements
You may only message users who have explicitly opted in to receive messages from you. This includes users who have contacted you directly or engaged with your content.
24-Hour Messaging Window
For general messaging, you may only contact users who have interacted with you within the last 24 hours. This includes direct messages, comments, story replies, or other forms of engagement.
30-Day Window for Support
Support and order-related inquiries have an extended 30-day messaging window. This allows you to follow up on customer service issues, order status, and support tickets.
Engagement-Based Messaging
You may message users who have engaged with your story or content, as this indicates prior interaction and interest in your account.
Prohibited Content
Never send spam, unsolicited advertising, pornography, or any other inappropriate content. Violations result in immediate account termination without refund.
Frequently Asked Questions
What are the messaging rules on Inflowave?
You may only message users who have opted in and contacted you within the last 24 hours, except for support or order inquiries which have a 30-day window. You may also message users who have engaged with your story or content. Prohibited content includes spam, advertising, pornography, and other inappropriate material. Violations result in immediate account termination without refund.
Why Messaging Rules matters
Messaging Rules sits inside the Rules workflow inside Inflowave, and the way you configure it shapes how the rest of the platform behaves. Inflowave messaging rules ensure compliance with Instagram policies and protect user privacy. These rules govern when and how you can message users through the platform. Inflowave was built so the building blocks - accounts, automations, calendars, campaigns - connect cleanly without you having to glue together a third-party stack.
The fastest way to get value out of this is to treat the steps above as a checklist on your first pass, then come back and tune the details after you've seen real traffic flow through. Most teams using Inflowave at scale (agencies running 10–50 client accounts, creators with multiple profiles, businesses with several brand handles) find that the initial setup takes 15–30 minutes per account and pays back within the first day of saved manual replies.
If you run into anything unexpected, the support team replies inside business hours via the in-app chat and the documentation here covers every rules feature in the same level of detail. The Rules section also has companion articles that walk through related workflows - the "Related articles" links at the bottom of this page point at the most-used ones in this category.
Finally, every rules feature in Inflowave is included in the Basic plan. There is no upsell gate to access messaging rules or any of the steps described above. If your account is missing a button you see in this article, it's almost always because a workflow or permission needs to be enabled - not because it's a paid add-on. Reach out and the team will point you to the toggle.