Project 3, 6, and 12-month revenue from your Meta ad spend - with realistic CPA saturation as you scale.
| Month | Daily | Spend | CPA | Leads | Revenue | ROAS | Profit |
|---|---|---|---|---|---|---|---|
| 1 | $100 | $3040 | $40.00 | 76 | $9120 | 3.00x | $6080 |
| 2 | $120 | $3648 | $41.31 | 88 | $10 596 | 2.90x | $6948 |
| 3 | $144 | $4378 | $42.63 | 103 | $12 324 | 2.82x | $7946 |
| 4 | $173 | $5253 | $43.94 | 120 | $14 347 | 2.73x | $9094 |
| 5 | $207 | $6304 | $45.25 | 139 | $16 717 | 2.65x | $10 413 |
| 6 | $249 | $7564 | $46.56 | 162 | $19 495 | 2.58x | $11 930 |
| 7 | $299 | $9077 | $47.88 | 190 | $22 752 | 2.51x | $13 675 |
| 8 | $358 | $10 893 | $49.19 | 221 | $26 574 | 2.44x | $15 681 |
| 9 | $430 | $13 071 | $50.50 | 259 | $31 060 | 2.38x | $17 988 |
| 10 | $516 | $15 686 | $51.81 | 303 | $36 327 | 2.32x | $20 642 |
| 11 | $619 | $18 823 | $53.13 | 354 | $42 516 | 2.26x | $23 693 |
| 12 | $743 | $22 587 | $54.44 | 415 | $49 789 | 2.20x | $27 201 |
Most "ROAS calculators" assume CPA stays flat as you scale. That's wrong - Meta's auction punishes aggressive scaling with rising CPM and falling conversion rate. This simulator bakes in a saturation curve: when you double spend, effective CPA rises by roughly 12.5%. When you 5× spend, CPA rises roughly 29%.
The 20% monthly scale default is the textbook "safe" rate - aggressive enough to grow but conservative enough that Meta's learning phase can keep up. Pushing to 50% monthly scale produces faster revenue but often collapses CPA by month 4 when your creative refresh rate can't keep up.
Real-world caveat: creative quality dominates everything. A team that refreshes 3 winning hooks per week will beat this model's pessimistic projection. A team that runs the same 2 ads for 6 months will underperform it. Use this as a directional forecast, then optimize.
Inflowave's AI replies to every DM from your ads in your voice, 24/7. Books calls. Lifts close rate. Attributes revenue back to specific creatives.