★ ★ ★ ★ ★ What clients say
"Going from zero owned-channel revenue to 4 million in SMS in a year, fully compliant in every state we ship to, was the difference between profitable and not."
Becca Lindstrom
CMO, Stillwater Brands
"Frontier rebuilt our creative engine around real Mountain West athletes. Our DTC more than doubled and creator-led ads outperform brand shots by miles."
Jed Wilson
VP Marketing, Topo Designs
"Geofenced creator content was the only thing that actually moved sell-through across thousands of dispensary doors. Cole and his team get the regulated-substance landscape better than anyone."
Marisa Greene
Head of Brand, Wana Brands
FM

Frontier Media

Outdoor & cannabis brand performance creative

Denver, United States · Compliant cannabis & outdoor brand growth

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Clutch Clutch 4.9 (22) Google Google Reviews 4.8 (36)
Categories: Paid ads agencies E-commerce specialists Content agencies
33+
Clients served
5
Years active
3.9x
Average ROI
$54M+
Revenue generated
210k+ SMS subscribers
Leads delivered
18
Active retainers

About Frontier Media

Frontier Media navigates the legal and platform constraints of cannabis marketing without sacrificing growth. Their team builds compliant funnel architectures that survive every Meta and TikTok policy update.

What sets them apart

Frontier Media has spent 5 years building a regulated-substance playbook that does not get accounts banned. Every cannabis ad goes through a 4-step legal review (state, federal, Meta policy, retailer) before launch, and the team maintains relationships with Meta's regulated-industry rep team. They run Klaviyo and Attentive flows that comply with state-by-state cannabis advertising laws, and produce in-store dispensary content that doubles as performance creative for SMS. For outdoor brands the playbook is similar: trail-tested creative, retailer co-op marketing, and a creator network of 180 verified Mountain West athletes and guides.

Industries served

  • Cannabis
  • Outdoor
  • Wellness

Services

  • Compliant ads
  • Email & SMS
  • In-store retail content
  • Creator partnerships

Case studies

Real client engagements with measurable outcomes.

Stillwater Brands grew SMS revenue from $0 to $4.1M in 12 months

Cannabis

Client: Stillwater Brands

$4.1M SMS revenue
14% conversion
41% 90-day retention

Challenge

A Colorado edibles brand had no owned-channel revenue. Meta and Google were effectively closed, and dispensary co-op marketing was returning under 1.4x ROI.

Approach

Frontier built a compliant SMS list-building program tied to in-store QR codes at 280 dispensary partners. Designed Attentive flows that respected each state's cannabis advertising rules (no claims, no minors, no out-of-state sends). Layered creator content from 22 Colorado cannabis creators.

Result

SMS-attributed revenue went from $0 to $4.1M in 12 months. Average list-to-purchase conversion stabilized at 14%. Attributable retention rate at 90 days hit 41%.

Topo Designs scaled to $9.6M direct revenue with creator-led model

Outdoor

Client: Topo Designs

+128% DTC
2.4x creator CTR
22-day creative life

Challenge

A Denver outdoor brand was growing 18% annually through wholesale but DTC was flat. Paid social CPMs had risen 60% in 2 years and creative was burning out in 9 days.

Approach

Built an always-on creator program with 60 Mountain West athletes producing 4 pieces of content per quarter. Restructured the Meta account around creator-led ad sets with a refresh cadence of 14 days. Added a Klaviyo abandoned-browse flow specific to bag and outerwear behavior.

Result

DTC revenue grew from $4.2M to $9.6M in 18 months. Creator-led ads outperformed brand-shot ads on CTR by 2.4x. Creative burnout window extended from 9 to 22 days.

Wana Brands cut blended CAC by 38% via dispensary geofencing

Cannabis

Client: Wana Brands

-38% CAC
+47% sell-through
92k SMS opt-ins

Challenge

A national cannabis brand needed to drive in-store sell-through across 4,000 dispensary doors. Traditional digital ads were either banned or wasted on out-of-market viewers.

Approach

Built a geofenced creator program targeting a 1-mile radius around partner dispensaries in 12 states. Each creator featured the brand in lifestyle content with a dispensary-locator CTA. Layered SMS keywords printed on shelf-talkers for in-store opt-in.

Result

Blended CAC dropped 38%. Sell-through at participating dispensaries grew 47% versus control stores. SMS list grew 92k qualified subscribers in 6 months.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

CH

Cole Harrington

Founder & CEO · 14y exp

Built Frontier in 2020 after running compliance ops for a publicly traded cannabis MSO. Knows where the regulatory lines are because he wrote some of them.

LinkedIn
JR

Jess Romano

Head of Lifecycle · 10y exp

Klaviyo Master and Attentive Certified. Specializes in state-by-state compliant SMS programs for regulated industries.

LinkedIn
RO

Rafa Ortiz

Creative Director · 9y exp

Mountain West native. Runs the 180-creator athlete and guide network and produces in-the-field outdoor content year-round.

LinkedIn

Qualifications & certifications

Klaviyo

Klaviyo Master Partner

Klaviyo · 2024

AT

Attentive Certified Partner

Attentive · 2024

Meta

Meta Business Partner

Meta · 2023

Inflowave

Inflowave Verified Agency

Inflowave · 2026

Notable clients

  • Stillwater Brands (Cannabis)
  • Topo Designs
  • Wana Brands
  • Backcountry Co-op

Want to work with Frontier Media?

Reach out directly at hello@example-frontiermedia.com or visit their website to start a conversation.

Visit Frontier Media →