JM
Jack Morrison
Founder & Lead Strategist · 10y exp
Built Ironbark after seven years running social for Melbourne hospitality and lifestyle brands. Focuses on Australian SMBs that want measurable growth.
★ ★ ★ ★ ★ What clients say
"Ironbark turned our social into a measurable channel. Every dollar tied back to a booking or a lead, finally."
Eliza Hartley
Owner, Hartley & Daughters Cafe
"Jack runs the agency the way I run my business: tight, focused, and accountable. Best partner we have had."
Nathan Pryce
Founder, Pryce Fitness Group
"We hired three Melbourne agencies before Ironbark. They are the first one that produced the numbers they promised."
Georgia Lewis
Director, Lewis Property Co
IA
Ironbark Agency — LinkedIn Marketing Agency in Melbourne
B2B podcast & video systems for Aussie founders
Melbourne, Australia · Founder-led podcast production + repurposing
19+
Clients served
2
Years active
3.7x
Average ROI
AUD $11M+ sourced pipeline
Revenue generated
2.8k+ podcast-sourced MQLs
Leads delivered
13
Active retainers
About Ironbark Agency
Ironbark Agency turns one founder interview a week into a month of cross-platform content. Podcast → YouTube → LinkedIn carousels → X threads - fully managed, fully white-glove.
What sets them apart
Ironbark runs a true 1-to-30 content engine: one 60-minute founder interview a week becomes 4 podcast episodes, 4 YouTube cuts, 12 LinkedIn carousels, 16 X threads, and 4 newsletter sends. The studio is built into their Melbourne office (Shure SM7B mics, Sony FX3 cameras, two-camera setup) so quality holds without a film crew. Where most podcast agencies deliver an audio file and disappear, Ironbark owns the full distribution loop including LinkedIn pulse pushes, YouTube SEO with chapter markers, and a guest-reciprocity program that turns each guest into a distribution node. KPI is podcast-attributed pipeline, not download counts, with closed-won tracking through HubSpot and Pipedrive.
Industries served
- B2B SaaS
- Professional services
- Coaching
Services
- Podcast production
- Video repurposing
- LinkedIn distribution
- Interview booking
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
SW
Sienna Whitlock
Content Lead · 7y exp
Plans and ships the weekly content calendars across Ironbark's book. Background in print editorial.
RK
Ravi Krishnan
Performance Specialist · 6y exp
Manages paid and DM funnel attribution for Ironbark's clients. Former data analyst at a Melbourne ecommerce agency.
Qualifications & certifications
HubSpot Solutions Partner
HubSpot · 2024
LinkedIn Marketing Partner
LinkedIn · 2024
YouTube Certified Partner
YouTube · 2025
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- Y Yarra Cloud
- B Banksia HRTech
- S Southern Cross Devtools
- E Eucalypt Analytics
- W Wattle Finance Software
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
Aussie HRTech founder: AUD $2.4M sourced pipeline in 12 months from a weekly podcast
B2B SaaS / HRTechClient: Banksia HRTech
AUD $2.4M pipeline
6.3x inbound demos
4.2k avg downloads
Challenge
A Melbourne HRTech founder had product-market fit but pipeline was 92% outbound and capped by a 2-rep SDR team. Board wanted inbound proof before approving more sales hires.
Approach
Built a weekly podcast where the founder interviewed APAC HR leaders. Each 60-minute interview produced 4 cross-platform formats. Used HubSpot custom properties to source-tag every demo back to the specific episode that drove it. Layered LinkedIn pulse pushes from both founder and guest accounts.
Result
AUD $2.4M sourced pipeline in 12 months attributed to podcast and derived content. Average podcast download per episode hit 4,200 in month 9. Inbound demos rose from 6/month to 38/month.
Devtools founder: closed 7 enterprise deals from podcast guest pipeline
Developer toolsClient: Southern Cross Devtools
7 enterprise closes
$1.3M ACV
29% guest-to-customer rate
Challenge
A devtools founder was struggling to break into enterprise APAC accounts. Cold outbound was returning 1.2% positive replies and conferences were not generating qualified pipeline.
Approach
Booked target enterprise CTOs as podcast guests rather than cold-pitching them. Each guest got a polished episode and a 90-second highlight reel for personal LinkedIn use. Followed each interview with a structured 21-day relationship-building cadence ending in a soft demo offer.
Result
Of 24 CTO guests booked in 9 months, 7 became enterprise customers. Combined ACV $1.3M. Two of the closed accounts referred 3 additional accounts within their network.
Analytics SaaS: 0 to 31k engaged YouTube subscribers in 14 months
B2B SaaS / data analyticsClient: Eucalypt Analytics
31k subs
+380% organic traffic
-35% paid spend
Challenge
A B2B analytics company was paying $42k/quarter on Google Ads with declining performance. CMO wanted a content moat that compounded instead of resetting every quarter.
Approach
Repurposed weekly podcast audio into 12-minute YouTube long-forms with chapter markers, custom thumbnails, and SEO-optimized titles targeted at data team leader queries. Cross-pollinated audience by clipping podcast highlights as 60-second YouTube Shorts.
Result
YouTube grew to 31k subscribers in 14 months at sub-AUD $1 cost per subscriber. Organic search traffic to the company site grew 380%. Reduced paid ad spend by 35% as inbound from YouTube and search filled the gap.
Frequently asked questions
How much does a linkedin marketing agency in Melbourne cost? +
Ironbark Agency works on a podcast + content retainer (aud $7k-18k/mo, includes studio time) model. Most linkedin marketing engagements in Melbourne run as monthly retainers — request a quote for exact numbers based on your goals.
What does Ironbark Agency specialize in? +
Ironbark Agency is a Melbourne, Australia agency specializing in Founder-led podcast production + repurposing. They serve B2B SaaS, Professional services, Coaching.
Is Ironbark Agency a good fit for my business? +
Ironbark Agency works best with B2B SaaS, Professional services, Coaching brands and has served 19+ clients. If you need podcast production, video repurposing, linkedin distribution, they're worth a conversation.
How is Ironbark Agency vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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