★ ★ ★ ★ ★ What clients say
"Ironbark turned our social into a measurable channel. Every dollar tied back to a booking or a lead, finally."
Eliza Hartley
Owner, Hartley & Daughters Cafe
"Jack runs the agency the way I run my business: tight, focused, and accountable. Best partner we have had."
Nathan Pryce
Founder, Pryce Fitness Group
"We hired three Melbourne agencies before Ironbark. They are the first one that produced the numbers they promised."
Georgia Lewis
Director, Lewis Property Co
IA

Ironbark Agency

B2B podcast & video systems for Aussie founders

Melbourne, Australia · Founder-led podcast production + repurposing

Visit website →
Google Google Reviews 4.9 (51) Clutch Clutch 4.8 (17) Trustpilot Trustpilot 4.9 (29)
Categories: B2B SaaS specialists Content agencies Video production
19+
Clients served
2
Years active
3.7x
Average ROI
AUD $11M+ sourced pipeline
Revenue generated
2.8k+ podcast-sourced MQLs
Leads delivered
13
Active retainers

About Ironbark Agency

Ironbark Agency turns one founder interview a week into a month of cross-platform content. Podcast → YouTube → LinkedIn carousels → X threads - fully managed, fully white-glove.

What sets them apart

Ironbark runs a true 1-to-30 content engine: one 60-minute founder interview a week becomes 4 podcast episodes, 4 YouTube cuts, 12 LinkedIn carousels, 16 X threads, and 4 newsletter sends. The studio is built into their Melbourne office (Shure SM7B mics, Sony FX3 cameras, two-camera setup) so quality holds without a film crew. Where most podcast agencies deliver an audio file and disappear, Ironbark owns the full distribution loop including LinkedIn pulse pushes, YouTube SEO with chapter markers, and a guest-reciprocity program that turns each guest into a distribution node. KPI is podcast-attributed pipeline, not download counts, with closed-won tracking through HubSpot and Pipedrive.

Industries served

  • B2B SaaS
  • Professional services
  • Coaching

Services

  • Podcast production
  • Video repurposing
  • LinkedIn distribution
  • Interview booking

Case studies

Real client engagements with measurable outcomes.

Aussie HRTech founder: AUD $2.4M sourced pipeline in 12 months from a weekly podcast

B2B SaaS / HRTech

Client: Banksia HRTech

AUD $2.4M pipeline
6.3x inbound demos
4.2k avg downloads

Challenge

A Melbourne HRTech founder had product-market fit but pipeline was 92% outbound and capped by a 2-rep SDR team. Board wanted inbound proof before approving more sales hires.

Approach

Built a weekly podcast where the founder interviewed APAC HR leaders. Each 60-minute interview produced 4 cross-platform formats. Used HubSpot custom properties to source-tag every demo back to the specific episode that drove it. Layered LinkedIn pulse pushes from both founder and guest accounts.

Result

AUD $2.4M sourced pipeline in 12 months attributed to podcast and derived content. Average podcast download per episode hit 4,200 in month 9. Inbound demos rose from 6/month to 38/month.

Devtools founder: closed 7 enterprise deals from podcast guest pipeline

Developer tools

Client: Southern Cross Devtools

7 enterprise closes
$1.3M ACV
29% guest-to-customer rate

Challenge

A devtools founder was struggling to break into enterprise APAC accounts. Cold outbound was returning 1.2% positive replies and conferences were not generating qualified pipeline.

Approach

Booked target enterprise CTOs as podcast guests rather than cold-pitching them. Each guest got a polished episode and a 90-second highlight reel for personal LinkedIn use. Followed each interview with a structured 21-day relationship-building cadence ending in a soft demo offer.

Result

Of 24 CTO guests booked in 9 months, 7 became enterprise customers. Combined ACV $1.3M. Two of the closed accounts referred 3 additional accounts within their network.

Analytics SaaS: 0 to 31k engaged YouTube subscribers in 14 months

B2B SaaS / data analytics

Client: Eucalypt Analytics

31k subs
+380% organic traffic
-35% paid spend

Challenge

A B2B analytics company was paying $42k/quarter on Google Ads with declining performance. CMO wanted a content moat that compounded instead of resetting every quarter.

Approach

Repurposed weekly podcast audio into 12-minute YouTube long-forms with chapter markers, custom thumbnails, and SEO-optimized titles targeted at data team leader queries. Cross-pollinated audience by clipping podcast highlights as 60-second YouTube Shorts.

Result

YouTube grew to 31k subscribers in 14 months at sub-AUD $1 cost per subscriber. Organic search traffic to the company site grew 380%. Reduced paid ad spend by 35% as inbound from YouTube and search filled the gap.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

JM

Jack Morrison

Founder & Lead Strategist · 10y exp

Built Ironbark after seven years running social for Melbourne hospitality and lifestyle brands. Focuses on Australian SMBs that want measurable growth.

LinkedIn
SW

Sienna Whitlock

Content Lead · 7y exp

Plans and ships the weekly content calendars across Ironbark's book. Background in print editorial.

LinkedIn
RK

Ravi Krishnan

Performance Specialist · 6y exp

Manages paid and DM funnel attribution for Ironbark's clients. Former data analyst at a Melbourne ecommerce agency.

LinkedIn

Qualifications & certifications

HubSpot

HubSpot Solutions Partner

HubSpot · 2024

LinkedIn

LinkedIn Marketing Partner

LinkedIn · 2024

YouTube

YouTube Certified Partner

YouTube · 2025

Inflowave

Inflowave Verified Agency

Inflowave · 2026

Notable clients

  • Yarra Cloud
  • Banksia HRTech
  • Southern Cross Devtools
  • Eucalypt Analytics
  • Wattle Finance Software

Want to work with Ironbark Agency?

Reach out directly at hello@example-ironbarkagency.com or visit their website to start a conversation.

Visit Ironbark Agency →