★ ★ ★ ★ ★ What clients say

"Sunrise rebuilt our brand voice from scratch. We sold out our first drop in 48 hours."

Indigo Rae

Founder, Saltkin Swim

"The content they produce for us looks like a magazine, but converts like a paid ad."

Nathan Brewer

Co-founder, Coastline Coffee Roasters

"Tess and her team genuinely care about our brand. They are the closest thing to an in-house team without the overhead."

Olivia Marchetti

Director, Marchetti Studio

Sunrise Collective

Creator-led marketing for Australian wellness brands

Sydney, Australia · Influencer partnerships + creator licensing

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Google Reviews 5.0 (71)

Trustpilot 4.9 (38)

Clutch 4.8 (14)

Categories: Influencer marketing Creator partnerships Content agencies

70+

Clients served

Years active

4.0x

Average ROI

AUD $31M+ tracked

Revenue generated

95k+ purchases

Leads delivered

Active retainers

About Sunrise Collective

Sunrise Collective connects wellness brands with vetted Australian creators and runs end-to-end campaigns including whitelisted spark ads and creator licensing for paid distribution.

What sets them apart

Sunrise's edge is that every campaign ships with paid usage rights baked in - so a creator post becomes whitelisted Spark Ad, then licensed organic content, then a 12-month evergreen creative asset. They pre-negotiate 6-month and 12-month licensing tiers with their 400-creator Australian roster, which kills the standard creator-marketing problem of paying twice (once for the post, again for the ads). Briefs are written for performance from day one, with hook structures, on-screen text overlays, and CTA pacing specified before the creator hits record.

Industries served

Health & wellness
Beauty
Fitness

Services

Influencer sourcing
Whitelisting & creator ads
Brand deals
Content licensing

Case studies

Real client engagements with measurable outcomes.

+412% AOV growth for Australian supplement brand via creator-led bundles

Wellness / supplements

Client: Coastline Supplements

+412% AOV

4.4x ROAS

9-month creative lifespan

Challenge

A 4-year-old Australian supplement brand had a $42 AOV and was unprofitable on paid acquisition. Creator partnerships had been ad-hoc, with no usage rights, and individual posts went stale within 10 days.

Approach

Sourced 28 wellness creators (50k-300k followers AU) under 12-month licensing deals. Briefed each on a stack-builder hook: how 3 of the brand's products work together. Whitelisted top performers as Spark Ads and ran a creator-led bundle landing page.

Result

AOV grew 412% to $215 as bundle conversion replaced single-product orders. Blended ROAS hit 4.4x. Top creator content stayed in rotation for 9+ months without fatigue.

Clean beauty launch: 0 to AUD $1.8M in 6 months

Clean beauty

Client: Reef & Roots Skincare

AUD $1.8M / 6mo

$34 CAC

4 retail chains

Challenge

A new clean-beauty brand had a hero product, $0 revenue, and 8 weeks until launch. Founder wanted to skip influencer "spray and pray" and build a proven creator system.

Approach

Pre-launch: seeded 60 micro-creators (10k-40k) for organic Reels. Launch week: activated 12 mid-tier (100k-500k) with whitelisted Spark Ads on TikTok and Meta. Post-launch: ran a creator referral program with bespoke discount codes tracked end-to-end.

Result

AUD $1.8M revenue in first 6 months. CAC held at $34 vs an $89 industry benchmark. Brand entered 4 retail chains by month 8 on the back of social proof.

TGA-compliant scale for therapeutic wellness brand

Therapeutic supplements

Client: Outback Active Nutrition

0 ad disapprovals / 14mo

$90k to $480k MRR

5.3x ROAS

Challenge

A therapeutic-listed supplement brand was constrained by Australia TGA advertising rules. Two prior agencies had their ads disabled by Meta for compliance violations, killing scale.

Approach

Built a TGA-compliant brief template covering claim language, disclaimer placement, and creator on-screen text rules. Pre-cleared every creator script with the in-house regulatory advisor. Scaled creator count slowly (4 per month) to maintain compliance review bandwidth.

Result

Zero ad disapprovals over 14 months. Brand scaled from AUD $90k to $480k MRR. Now the agency template is used by 3 other Australian therapeutic brands.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

Tess Calloway

Founder & Brand Director · 12y exp

Built Sunrise after eight years in Sydney lifestyle PR. Focused on Australian wellness, surf and slow-fashion brands.

Jonah Tipene

Head of Content · 10y exp

Photographer and director, leads on-location shoots from Bondi to Byron. Builds the visual identity each Sunrise client gets known for.

Mira Donnelly

Community Manager · 6y exp

Owns the inbox for every Sunrise client. Turns DMs and comments into qualified product and booking conversations.

Qualifications & certifications

Meta Business Partner

Meta · 2024

TikTok Marketing Partner

TikTok · 2024

TGA-Compliant Wellness Marketing

AANA · 2024

Inflowave Verified Agency

Inflowave · 2026

Notable clients

Bondi Botanicals
Coastline Supplements
Yarra Yoga Co.
Reef & Roots Skincare
Outback Active Nutrition

Want to work with Sunrise Collective?

Reach out directly at hello@example-sunrisecollective.com or visit their website to start a conversation.

Visit Sunrise Collective →