TC
Tess Calloway
Founder & Brand Director · 12y exp
Built Sunrise after eight years in Sydney lifestyle PR. Focused on Australian wellness, surf and slow-fashion brands.
★ ★ ★ ★ ★ What clients say
"Sunrise rebuilt our brand voice from scratch. We sold out our first drop in 48 hours."
Indigo Rae
Founder, Saltkin Swim
"The content they produce for us looks like a magazine, but converts like a paid ad."
Nathan Brewer
Co-founder, Coastline Coffee Roasters
"Tess and her team genuinely care about our brand. They are the closest thing to an in-house team without the overhead."
Olivia Marchetti
Director, Marchetti Studio
SC
Sunrise Collective — Creative & UGC Agency in Sydney
Creator-led marketing for Australian wellness brands
Sydney, Australia · Influencer partnerships + creator licensing
70+
Clients served
3
Years active
4.0x
Average ROI
AUD $31M+ tracked
Revenue generated
95k+ purchases
Leads delivered
23
Active retainers
About Sunrise Collective
Sunrise Collective connects wellness brands with vetted Australian creators and runs end-to-end campaigns including whitelisted spark ads and creator licensing for paid distribution.
What sets them apart
Sunrise's edge is that every campaign ships with paid usage rights baked in - so a creator post becomes whitelisted Spark Ad, then licensed organic content, then a 12-month evergreen creative asset. They pre-negotiate 6-month and 12-month licensing tiers with their 400-creator Australian roster, which kills the standard creator-marketing problem of paying twice (once for the post, again for the ads). Briefs are written for performance from day one, with hook structures, on-screen text overlays, and CTA pacing specified before the creator hits record.
Industries served
- Health & wellness
- Beauty
- Fitness
Services
- Influencer sourcing
- Whitelisting & creator ads
- Brand deals
- Content licensing
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
JT
Jonah Tipene
Head of Content · 10y exp
Photographer and director, leads on-location shoots from Bondi to Byron. Builds the visual identity each Sunrise client gets known for.
MD
Mira Donnelly
Community Manager · 6y exp
Owns the inbox for every Sunrise client. Turns DMs and comments into qualified product and booking conversations.
Qualifications & certifications
Meta Business Partner
Meta · 2024
TikTok Marketing Partner
TikTok · 2024
AA
TGA-Compliant Wellness Marketing
AANA · 2024
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- B Bondi Botanicals
- C Coastline Supplements
- Y Yarra Yoga Co.
- R Reef & Roots Skincare
- O Outback Active Nutrition
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
+412% AOV growth for Australian supplement brand via creator-led bundles
Wellness / supplementsClient: Coastline Supplements
+412% AOV
4.4x ROAS
9-month creative lifespan
Challenge
A 4-year-old Australian supplement brand had a $42 AOV and was unprofitable on paid acquisition. Creator partnerships had been ad-hoc, with no usage rights, and individual posts went stale within 10 days.
Approach
Sourced 28 wellness creators (50k-300k followers AU) under 12-month licensing deals. Briefed each on a stack-builder hook: how 3 of the brand's products work together. Whitelisted top performers as Spark Ads and ran a creator-led bundle landing page.
Result
AOV grew 412% to $215 as bundle conversion replaced single-product orders. Blended ROAS hit 4.4x. Top creator content stayed in rotation for 9+ months without fatigue.
Clean beauty launch: 0 to AUD $1.8M in 6 months
Clean beautyClient: Reef & Roots Skincare
AUD $1.8M / 6mo
$34 CAC
4 retail chains
Challenge
A new clean-beauty brand had a hero product, $0 revenue, and 8 weeks until launch. Founder wanted to skip influencer "spray and pray" and build a proven creator system.
Approach
Pre-launch: seeded 60 micro-creators (10k-40k) for organic Reels. Launch week: activated 12 mid-tier (100k-500k) with whitelisted Spark Ads on TikTok and Meta. Post-launch: ran a creator referral program with bespoke discount codes tracked end-to-end.
Result
AUD $1.8M revenue in first 6 months. CAC held at $34 vs an $89 industry benchmark. Brand entered 4 retail chains by month 8 on the back of social proof.
TGA-compliant scale for therapeutic wellness brand
Therapeutic supplementsClient: Outback Active Nutrition
0 ad disapprovals / 14mo
$90k to $480k MRR
5.3x ROAS
Challenge
A therapeutic-listed supplement brand was constrained by Australia TGA advertising rules. Two prior agencies had their ads disabled by Meta for compliance violations, killing scale.
Approach
Built a TGA-compliant brief template covering claim language, disclaimer placement, and creator on-screen text rules. Pre-cleared every creator script with the in-house regulatory advisor. Scaled creator count slowly (4 per month) to maintain compliance review bandwidth.
Result
Zero ad disapprovals over 14 months. Brand scaled from AUD $90k to $480k MRR. Now the agency template is used by 3 other Australian therapeutic brands.
Frequently asked questions
How much does a creative & ugc agency in Sydney cost? +
Sunrise Collective works on a creator program retainer (aud $9k-28k/mo, includes 6-12 month usage rights) model. Most creative & ugc engagements in Sydney run as monthly retainers — request a quote for exact numbers based on your goals.
What does Sunrise Collective specialize in? +
Sunrise Collective is a Sydney, Australia agency specializing in Influencer partnerships + creator licensing. They serve Health & wellness, Beauty, Fitness.
Is Sunrise Collective a good fit for my business? +
Sunrise Collective works best with Health & wellness, Beauty, Fitness brands and has served 70+ clients. If you need influencer sourcing, whitelisting & creator ads, brand deals, they're worth a conversation.
How is Sunrise Collective vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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Want to work with Sunrise Collective?
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