Tie ad spend to DM conversations and closed deals — finally know real ROAS.
If you're running Facebook + Instagram ads to drive DMs, you've felt this pain: ad creative shows great metrics in Ads Manager, but you have no idea which ad set actually closes deals because the conversion happens in the DM thread. Inflowave fixes that. Connect your Meta Ads account and every inbound DM gets tagged with the ad ID, ad set, campaign, and creative that drove it (using Meta's click-through metadata + URL parameter passing). When the lead converts in your pipeline, the revenue attributes back to the originating creative — so you see real ROAS by ad, ad set, and campaign in Inflowave's analytics dashboard. Combined with our Foreplay-style competitor ad library and our ROAS simulator, Meta Ads + Inflowave is the closest thing to a one-tool agency stack.
Open Inflowave → Settings → Connected Accounts → Add Meta Ads
Authenticate via Meta Business — select the Ad Accounts to connect
Inflowave auto-tags inbound DMs with originating ad metadata
Open your Reporting → ROAS by Creative dashboard to see attribution
Optional: enable retargeting export — push warm DM contacts to a Custom Audience
Stop guessing which ad creative drives conversions. See revenue attributed to specific ads, ad sets, and campaigns.
Push contacts who DM'd but didn't convert into a Custom Audience automatically — re-engage with a different creative.
Tag DMs by creative variant, see which creative converts highest in the actual sales pipeline (not just Ads Manager metrics).
Auto-build a Custom Audience of closed-won contacts; export to Meta for Lookalike targeting.
Meta passes a click-through metadata payload that includes ad_id + adset_id + campaign_id when a user starts a DM. Inflowave captures this and writes it to the contact record automatically.
For traffic ads, we read UTM parameters from the landing page session and link them to whichever DM the contact eventually starts. The link is heuristic but accurate >90% of the time.
Not directly — Meta does not allow third-party ad creation outside Ads Manager. We focus on attribution and audience-building, the parts Ads Manager is weakest at.
Yes. Inflowave uses Meta's Conversions API (CAPI) for first-party server-side conversion tracking — bypasses the iOS pixel limitations.
Ad Insights API for performance + audience data, Custom Audiences API for retargeting + lookalikes, Conversions API (CAPI) for first-party event tracking, Messenger Lead Generation API for click-to-message ad attribution, and Business Discovery API for competitor benchmarking.
Yes — Advantage+ campaign performance reports + lookalike-from-closed-won export. Advantage+ optimises automatically; Inflowave's contribution is downstream attribution from DM-to-deal that Advantage+ does not natively see.
No — Meta does not allow third parties to create campaigns outside Ads Manager. We focus on attribution + audience-building. Most of our customers use Meta Ads Manager + Inflowave together.
Yes. When a Click-to-WhatsApp ad drives a conversation, Inflowave captures the originating ad metadata + ties downstream conversions back to the campaign / ad set / creative.
AEM applies to web pixel events post-iOS 14.5+. Inflowave's CAPI integration sends server-side events that bypass AEM's 8-event-per-domain limit. Practical effect: more reliable conversion signal for Meta's optimisation algorithms.
Yes — auto-sync Custom Audiences from any Inflowave segment (deal stage, tag, AI sentiment, last-activity-date). Audiences refresh hourly; up to 200 audiences per Ad Account.
Yes — Meta passes placement metadata in click-through payloads. Inflowave reports DM-to-deal ROAS broken out by placement (Reels, Stories, Feed, Marketplace, Audience Network).
Yes — the AI agent has access to ad attribution context. If a lead DMs you from a "limited-time 20% off" ad, the AI can reference that offer in its reply (configurable for accuracy).
Auto-included GDPR/CCPA-compliant DM-disclosure language in AI-generated replies. Auto-included Meta-compliant unsubscribe / opt-out links in marketing-tag messages. Annual privacy policy review surface for paid customers.
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The Meta Ads (Facebook + Instagram Ads) integration plugs into the same Inflowave workflow engine that handles DM automation, lead pipelines, and unified inbox. Connect Facebook Ads Manager to Inflowave. Track DM-to-deal attribution, retarget warm conversations, and connect ad creative to closed-won revenue. Once connected, every event Meta Ads (Facebook + Instagram Ads) fires can trigger an Inflowave automation — and every Inflowave action can write data back into Meta Ads (Facebook + Instagram Ads) — so the two tools stay in sync without manual exports or copy-paste.
Most teams using Inflowave alongside Meta Ads (Facebook + Instagram Ads) land on a similar setup pattern: connect the account on the integrations page, pick the events you want to react to, and route the data into the Inflowave entity it should live on (lead, contact, conversation, or pipeline stage). Setup takes about 10 minutes for a fresh workspace and is reversible — disconnecting cleanly removes the webhook and stops the data sync.
Inflowave's role is to be the operating layer for Instagram-driven business — which means the Meta Ads (Facebook + Instagram Ads) integration's value lands hardest when there's a real conversation flow to attach data to. Agencies running multiple client Instagram accounts use Meta Ads (Facebook + Instagram Ads) per-client; solo creators tend to wire one Meta Ads (Facebook + Instagram Ads) account to all their connected Instagram profiles. Both shapes are supported by the same integration code path.
If Meta Ads (Facebook + Instagram Ads) isn't the right fit, Inflowave ships native equivalents for many common workflows (built-in scheduling, built-in CRM, built-in unified inbox), so the integration is meant for teams that already standardized on Meta Ads (Facebook + Instagram Ads) and want to keep using it — not as a gating dependency. The integration is included in every paid Inflowave plan with no per-event surcharge.