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Inflowave CRM

The CRM for agencies whose leads arrive as messages

Pipelines, lead records and follow-up automation built around Instagram DMs, comments and story replies, with SMS, email and calls on the same contact. Run every client account from one place.

Where agency revenue actually leaks

The leads arrive in a DM. The follow-up happens on WhatsApp. The call gets booked in a calendar tool. The deal gets tracked in a spreadsheet, or in a CRM that nobody opens because logging a conversation into it takes longer than having the conversation.

So the pipeline is a guess. Nobody can say which client account is producing, which setter is converting, or how many leads went cold last week, because the record of what happened is spread across four tools and two people's phones.

A CRM only works if the data gets in without anyone deciding to put it there.

What Inflowave CRM does

Every module shares the same lead objects, tags and team roles, so a contact carries its whole history no matter which channel it came through.

Pipelines that fill themselves

A Kanban board with stages you define - lead, qualified, booked, proposal, closed - and a separate pipeline per client account. Contacts are captured automatically from Instagram DMs, comment keyword triggers, story replies, form submissions and calendar bookings. Nobody types a lead in by hand.

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One inbox, every channel

Instagram DMs across every client account you manage, plus SMS replies, email replies and inbound calls, in one place. One lead record shows the whole conversation history regardless of which channel it happened on. Assign threads to reps, leave internal notes the lead never sees.

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An AI setter that sounds like you

Trained on your own DM history - typically 500 to 5,000 past conversations - so it learns your tone, your qualifying questions and how you handle objections. It works inbound DMs around the clock, qualifies against your criteria, books calls inside the thread and escalates the hot ones to your team.

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Workflows behind every stage change

A visual builder with 34 triggers and more than 50 actions. Conditional branching, delays, parallel paths, nested flows and webhooks. A stage change can fire an SMS, an email, a call task or a Meta conversion event without anyone remembering to do it.

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Scoring, tags and custom fields

Score leads on rules you set - keywords mentioned, reply patterns, engagement. Tag and add custom fields per lead. Follow-ups trigger automatically when a lead goes stale, which is where most pipelines quietly lose money.

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Client data that stays separate

Every client gets their own pipeline, their own numbers and their own dashboard, with row-level isolation underneath. Agency-level rollups sit on top. Client dashboards can run white-label on your own domain.

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Three steps to a pipeline that is actually accurate

  1. 1

    Connect the accounts

    Link each client’s Instagram account, phone number and email sender. Existing message history can be imported, so the CRM does not start empty.

  2. 2

    Let capture run

    DMs, comment keyword matches, story replies, form submissions and bookings create or update lead records on their own. Scoring and tags apply as the rules you set are met.

  3. 3

    Work the board

    Your team works one inbox and one pipeline per client. Stage changes fire the follow-up, the reminder and the conversion event without anyone remembering to.

Pricing

Flat monthly rates, not per seat. Free trial on every plan.

Basic

$149 /month

One team, one pipeline, the inbox and the automation that feeds it.

  • /Unified inbox
  • /Auto-responder
  • /AI-powered lead capture
  • /Reporting and analytics

Pro

$297 /month

Adds the AI setter and the depth an agency needs across several clients.

  • /Everything in Basic
  • /AI chatbot
  • /Auto-repost content and stories
  • /Advanced analytics
  • /5 team members

Ultra

$497 /month

For agencies where headcount is the constraint, not the software.

  • /Everything in Pro
  • /Unlimited employees

Migrating from another platform? Custom Buildouts covers the move end to end and is waived on a three-month commitment. How buildouts work

Why agencies move off a general CRM

HubSpot, Pipedrive and the rest were built for a world where leads arrive through a form and a sales rep follows up by email. They are good at that. They are poor at a lead that starts as a comment on a Reel, continues in a DM, and closes on a call booked inside the thread, because the conversation lives outside the CRM and only a summary of it ever gets in.

GoHighLevel solves the breadth problem and is a genuine alternative, particularly for agencies whose work is funnels and email. It is weaker where the work is native Instagram messaging at volume across many client accounts.

If you want the comparison rather than our version of it, the write-up is here: the Instagram CRM tools compared, and the full capability reference is in what Inflowave is.

Common questions

A CRM. There are pipelines with custom stages, lead records with tags, custom fields and scoring, per-client isolation, and a full conversation history per contact across Instagram, SMS, email and phone. The AI setter is one feature that writes into it, not the product itself.

Put every client on one board

Start free, connect one account, and see a week of real conversations land in a pipeline without anyone logging them.

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