Two-way HubSpot sync — keep your existing CRM, add Instagram + voice + AI on top.
Many of our customers already have years of HubSpot data and a workflow built around HubSpot's pipeline + reporting. The integration lets you keep HubSpot as the system of record while adding Inflowave's strengths on top: Instagram DM + WhatsApp + SMS handling, AI agents, voice + voicemail drops, and Swarm cohort intelligence. The integration uses HubSpot's CRM API + Webhooks for two-way sync of contacts, deals, engagement events, and properties. Most agencies on this integration use Inflowave for the inbox + AI + voice surface and HubSpot for the deeper pipeline + reporting + email-marketing surface.
Open Inflowave → Settings → Connected Accounts → Add HubSpot
Authenticate via HubSpot OAuth (CRM read/write + Contacts + Deals scopes)
Map Inflowave fields ↔ HubSpot properties (Inflowave handles common fields automatically)
Choose sync direction per field (HubSpot-master, Inflowave-master, or bidirectional)
Test: create a test contact in Inflowave + verify it appears in HubSpot within seconds
HubSpot stays your CRM source of truth. Inflowave handles inbound IG DMs + writes them as HubSpot engagement events. Best of both worlds.
AI agent qualifies inbound DMs based on HubSpot lead-score logic + auto-moves the deal stage in HubSpot. Pipeline movement explainability stays inside HubSpot.
Build a HubSpot list of cold leads → Inflowave fires a voicemail drop campaign → call dispositions write back as HubSpot engagements.
Use HubSpot for deal-pipeline reports your team is used to + Inflowave for cohort patterns across all your clients.
CRM API v3 for Contacts, Companies, Deals, Tickets, Engagements. Webhooks API for real-time event sync. Conversations API for HubSpot inbox cross-posting (optional). Properties API for custom field discovery + mapping.
All three. Sales Hub for deals + pipeline sync. Marketing Hub for list + workflow integration. Service Hub for tickets sync. Most agency customers use Sales + Marketing; Service Hub is rarer.
Auto-discovery on connect — every HubSpot property surfaces in the field-mapping UI. Map standard properties (firstname, lastname, email, phone) automatically; map custom properties manually. Mappings stored per-workspace.
Yes — workflow triggers can be Inflowave events (new IG DM, AI escalation, voicemail callback). HubSpot workflows can fire actions back into Inflowave (send DM, add tag, move pipeline). Bi-directional event flow.
Yes — HubSpot's newer association labels are respected. Contacts ↔ Deals ↔ Companies ↔ Tickets associations sync correctly with their relationship types preserved.
Inflowave field mapping respects HubSpot tier limits. Free tier customers see warnings if mappings exceed property limits. Upgrade to HubSpot Starter / Professional unlocks higher limits.
Yes — custom pipeline stages, win probabilities, and forecasted amounts sync. Inflowave's deal records reflect HubSpot's pipeline structure 1:1.
Yes — multi-HubSpot setup. Each agency client (Inflowave sub-account) can connect their own HubSpot Portal. RBAC isolates each.
Full migration: contacts + deals + properties + engagements via the HubSpot Migration tool inside Inflowave. Typical timeline 7-14 days for moderate workspaces. Data preserved 1:1.
Yes — bidirectional. Move a deal in Inflowave, it moves in HubSpot. Move it in HubSpot, it moves in Inflowave. Conflict resolution: last-write wins with audit trail.
7-day free trial. Unlimited Instagram accounts. Cancel any time.
The HubSpot integration plugs into the same Inflowave workflow engine that handles DM automation, lead pipelines, and unified inbox. Connect HubSpot to Inflowave. Two-way sync of contacts, deals, and engagement events. Keep HubSpot as your record-of-truth; add Instagram DMs, AI agents, and voicemail drops. Once connected, every event HubSpot fires can trigger an Inflowave automation — and every Inflowave action can write data back into HubSpot — so the two tools stay in sync without manual exports or copy-paste.
Most teams using Inflowave alongside HubSpot land on a similar setup pattern: connect the account on the integrations page, pick the events you want to react to, and route the data into the Inflowave entity it should live on (lead, contact, conversation, or pipeline stage). Setup takes about 10 minutes for a fresh workspace and is reversible — disconnecting cleanly removes the webhook and stops the data sync.
Inflowave's role is to be the operating layer for Instagram-driven business — which means the HubSpot integration's value lands hardest when there's a real conversation flow to attach data to. Agencies running multiple client Instagram accounts use HubSpot per-client; solo creators tend to wire one HubSpot account to all their connected Instagram profiles. Both shapes are supported by the same integration code path.
If HubSpot isn't the right fit, Inflowave ships native equivalents for many common workflows (built-in scheduling, built-in CRM, built-in unified inbox), so the integration is meant for teams that already standardized on HubSpot and want to keep using it — not as a gating dependency. The integration is included in every paid Inflowave plan with no per-event surcharge.