Add WhatsApp Business to your Inflowave inbox — three channels, one rep.
WhatsApp is the highest-converting channel in many regions — particularly LATAM, EU, India, and the Middle East — but most CRMs treat it as a second-class citizen behind email. Inflowave gives WhatsApp the same first-class treatment Instagram gets: dedicated channel in the unified inbox, template approval workflow, opt-in consent tracking, and AI agents that respect WhatsApp's 24-hour session window. The integration runs on the official WhatsApp Business API via Meta Cloud (no third-party BSP needed for most use cases). Templated messages route through the approval queue; session messages can be sent freely while a customer-initiated thread is open. Inflowave logs every send + delivery + read receipt for analytics and compliance audit trails.
Open Inflowave → Settings → Connected Accounts → Add WhatsApp
Click "Connect via Meta Cloud" — Inflowave guides you through phone-number verification
Submit your initial message templates for Meta approval (we provide proven templates)
Set up the AI agent for WhatsApp (uses the same brand voice as your IG agent)
Add the WhatsApp click-to-chat link to your IG bio + website to start receiving inbound
When an IG DM gets serious (booking call, payment, contract), hand off to WhatsApp where session messages are unrestricted for 24h.
Send promotional broadcasts to opted-in contacts using Meta-approved templates — track delivery, read, reply rates.
Agencies serving LATAM/EU/MEA clients can run WhatsApp as the primary channel and keep IG/FB for inbound capture.
AI agent answers inbound WhatsApp messages instantly, qualifies the lead, books a call — works across timezones.
No — for most setups Meta Cloud API works directly. We only recommend a BSP if you need ultra-high volume (10M+ messages/month) or specific enterprise features.
Usually 1-24 hours from Meta. We pre-fill proven templates that have been approved for similar use cases so you avoid the back-and-forth.
Only via approved Marketing templates with explicit opt-in consent. Inflowave tracks consent + the session window so you stay compliant automatically.
Yes — WhatsApp messages count alongside Instagram, Facebook, and SMS. One unified message budget across all channels.
Messages endpoint for outbound, /webhooks for inbound + status callbacks, Message Templates endpoint for template management, Phone Numbers endpoint for verification + display name, Business Profile endpoint for profile customisation, and Media endpoint for image/video/document attachments.
Yes — Meta's 2024+ pricing charges per 24-hour conversation window, categorised as Service / Marketing / Utility / Authentication. Inflowave reports conversation-category breakdowns + costs per Meta's rate card.
Yes. Submit templates for Meta approval inside Inflowave; once approved, send to opted-in contacts. Marketing templates require explicit opt-in (per Meta's 2024+ guidance) — Inflowave tracks consent + blocks sends without it.
Common rejection reasons (formatting, prohibited content, missing variables) are caught client-side before submission. If Meta rejects after submission, Inflowave surfaces the rejection reason + suggests fixes. Most rejections clear on second submission within 24 hours.
Yes — both quick-reply buttons (up to 3 per message) and list messages (up to 10 items per list). Interactive messages have 3-5x higher reply rates than free-text prompts.
Yes. When a Click-to-WhatsApp ad on Meta Ads Manager drives a chat, Inflowave captures the originating ad metadata (campaign, ad set, creative) and attributes downstream conversions back to the ad.
WhatsApp Business does not yet support outbound voice calls via API (incoming-only). For outbound voice, use the Twilio integration. We will add WhatsApp Voice when Meta releases the API.
Yes — Cloud API natively supports WhatsApp's multi-device architecture. No phone-tied limitations like the older WhatsApp Business app.
Yes. RBAC routes inbound messages to assigned agents; multiple agents can reply concurrently. The shared inbox shows live typing indicators + message-locking to avoid collisions.
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The WhatsApp integration plugs into the same Inflowave workflow engine that handles DM automation, lead pipelines, and unified inbox. Connect WhatsApp Business API to Inflowave. Send templated and session messages, automate flows, and unify with Instagram + Facebook in one CRM inbox. Once connected, every event WhatsApp fires can trigger an Inflowave automation — and every Inflowave action can write data back into WhatsApp — so the two tools stay in sync without manual exports or copy-paste.
Most teams using Inflowave alongside WhatsApp land on a similar setup pattern: connect the account on the integrations page, pick the events you want to react to, and route the data into the Inflowave entity it should live on (lead, contact, conversation, or pipeline stage). Setup takes about 10 minutes for a fresh workspace and is reversible — disconnecting cleanly removes the webhook and stops the data sync.
Inflowave's role is to be the operating layer for Instagram-driven business — which means the WhatsApp integration's value lands hardest when there's a real conversation flow to attach data to. Agencies running multiple client Instagram accounts use WhatsApp per-client; solo creators tend to wire one WhatsApp account to all their connected Instagram profiles. Both shapes are supported by the same integration code path.
If WhatsApp isn't the right fit, Inflowave ships native equivalents for many common workflows (built-in scheduling, built-in CRM, built-in unified inbox), so the integration is meant for teams that already standardized on WhatsApp and want to keep using it — not as a gating dependency. The integration is included in every paid Inflowave plan with no per-event surcharge.