AM
Arjun Menon
Founder & CEO · 14y exp
Built Horizon after leading growth at Mamaearth and Sleepy Owl. Believes Indian D2C unit economics need an Indian D2C playbook, not a Western one.
★ ★ ★ ★ ★ What clients say
"Horizon took us from 28 crore to 84 crore ARR in 18 months. The WhatsApp checkout flow alone cut our RTO from 24 percent to 9."
Kunal Shah
Co-founder, Sleepy Owl Coffee
"Their creator-led ad library kept up with our spend in a way no in-house team has. Hindi-first creative outperformed English by nearly 2x in Tier 2 cities."
Aditi Saxena
Growth Director, Mamaearth
"60 crore in Diwali week, coordinated across Amazon, Flipkart, and DTC, with a 14-crore WhatsApp share. That is the kind of execution we were missing."
Vikram Iyer
Head of Performance, BoAt Lifestyle
HL
Horizon Labs — Paid Social Advertising Agency in Bangalore
Performance marketing for Indian D2C brands
Bangalore, India · Indian D2C + WhatsApp Commerce
65+
Clients served
4
Years active
4.7x
Average ROI
INR 380Cr+
Revenue generated
1.6M+ WA orders
Leads delivered
28
Active retainers
About Horizon Labs
Horizon Labs helps Indian D2C brands scale profitably through Meta, Google, and Amazon ads paired with WhatsApp Commerce funnels - the channel mix that actually moves the needle in India 2026.
What sets them apart
Horizon Labs has built one of India's largest WhatsApp Commerce practices, running verified API funnels for D2C brands selling across Tier 1, 2, and 3 cities. The team understands the actual unit economics that work in India: COD-to-prepaid conversion flows, RTO (return-to-origin) reduction via WhatsApp confirmation, and Amazon Sponsored Brands plus Flipkart Ads spend allocation that respects each platform's different conversion tax. They have a roster of 350 vetted regional creators producing in 7 Indian languages and run multilingual paid media at a Hindi-first cadence rather than English-translated campaigns.
Industries served
- D2C
- Apparel
- F&B
Services
- Meta Ads
- WhatsApp Commerce
- Influencer marketing
- Marketplace ads
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
RK
Riya Kapoor
Head of WhatsApp Commerce · 9y exp
Runs the largest WA Commerce practice in Bangalore. Designed prepaid-incentive flows that cut RTO by double digits across 30+ brands.
KR
Karthik Raman
Performance Director · 11y exp
Manages a combined Meta and Amazon spend of over INR 80Cr annually. Specializes in marketplace and DTC budget allocation for D2C brands.
NS
Neha Sharma
Creator Network Lead · 7y exp
Manages 350 vetted creators across 7 Indian languages. Hindi-first content strategist with deep Tier 2 and 3 city expertise.
Qualifications & certifications
Meta Business Partner (India)
Meta · 2023
WhatsApp Business Solution Provider
Meta · 2024
AM
Amazon Ads Verified Partner
Amazon · 2024
Google Ads Premier Partner
Google · 2024
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- M Mamaearth
- B BoAt Lifestyle
- W WickedRide (Royal Brothers)
- S Sleepy Owl Coffee
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
Sleepy Owl Coffee scaled to INR 84Cr ARR with WhatsApp-led D2C
F&BClient: Sleepy Owl Coffee
INR 84Cr ARR
-15pt RTO
41% WA orders
Challenge
A premium D2C coffee brand was stuck at INR 28Cr ARR with 62% revenue concentration on Amazon. RTO on COD orders was 24%, eating margin and inventory.
Approach
Horizon migrated 70% of new orders onto a WhatsApp checkout flow with prepaid-incentive offers. Built a Hindi-first creator program with 80 lifestyle creators across Mumbai, Delhi, and Bangalore. Layered Amazon Sponsored Display retargeting to recover abandoned carts.
Result
ARR grew from INR 28Cr to INR 84Cr in 18 months. RTO dropped from 24% to 9%. WhatsApp now drives 41% of net new orders at 22% lower CAC than Meta direct.
Mamaearth cut Meta CAC by 33% via creator-led ad library
BeautyClient: Mamaearth
-33% CAC
14-day refresh
1.8x Hindi CTR
Challenge
Mamaearth was running a high-spend Meta program but creative production could not keep up. Ad fatigue hit at 11 days and CAC was rising 6% month-on-month.
Approach
Built a creator-led ad library producing 60 fresh assets per week from 200 contracted creators in 6 languages. Restructured campaigns into themed creative pods with weekly rotation and automated burnout detection.
Result
CAC dropped 33% in the first quarter. Creative refresh cycle stabilized at 14 days. Hindi-first ads outperformed English by 1.8x CTR in Tier 2 and 3 cities.
BoAt Lifestyle drove INR 60Cr in Diwali week via Amazon + WhatsApp
Consumer electronicsClient: BoAt Lifestyle
INR 60Cr in 7 days
+37% YoY
INR 14Cr WA share
Challenge
A consumer audio brand needed to maximize Diwali week sell-through across Amazon, Flipkart, and DTC simultaneously without cannibalizing margin.
Approach
Coordinated a 7-day push: Amazon Sponsored Brands and DSP for marketplace, WhatsApp broadcast to 4M opt-ins for DTC with bundle exclusives, Meta retargeting to bridge the two. Used per-channel creative tailored to platform expectations.
Result
INR 60Cr revenue in Diwali week, +37% versus prior year. WhatsApp drove INR 14Cr at the highest margin tier. Amazon search rank improved across 18 priority SKUs.
Frequently asked questions
How much does a paid social advertising agency in Bangalore cost? +
Horizon Labs works on a retainer (inr 4l-35l/mo) + media management fee (8% of paid spend) model. Most paid social advertising engagements in Bangalore run as monthly retainers — request a quote for exact numbers based on your goals.
What does Horizon Labs specialize in? +
Horizon Labs is a Bangalore, India agency specializing in Indian D2C + WhatsApp Commerce. They serve D2C, Apparel, F&B.
Is Horizon Labs a good fit for my business? +
Horizon Labs works best with D2C, Apparel, F&B brands and has served 65+ clients. If you need meta ads, whatsapp commerce, influencer marketing, they're worth a conversation.
How is Horizon Labs vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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