★ ★ ★ ★ ★ What clients say

"Horizon took us from 28 crore to 84 crore ARR in 18 months. The WhatsApp checkout flow alone cut our RTO from 24 percent to 9."

Kunal Shah

Co-founder, Sleepy Owl Coffee

"Their creator-led ad library kept up with our spend in a way no in-house team has. Hindi-first creative outperformed English by nearly 2x in Tier 2 cities."

Aditi Saxena

Growth Director, Mamaearth

"60 crore in Diwali week, coordinated across Amazon, Flipkart, and DTC, with a 14-crore WhatsApp share. That is the kind of execution we were missing."

Vikram Iyer

Head of Performance, BoAt Lifestyle

Horizon Labs

Performance marketing for Indian D2C brands

Bangalore, India · Indian D2C + WhatsApp Commerce

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Clutch 4.9 (48)

Google Reviews 4.8 (67)

Categories: Paid ads agencies E-commerce specialists Automation agencies

65+

Clients served

Years active

4.7x

Average ROI

INR 380Cr+

Revenue generated

1.6M+ WA orders

Leads delivered

Active retainers

About Horizon Labs

Horizon Labs helps Indian D2C brands scale profitably through Meta, Google, and Amazon ads paired with WhatsApp Commerce funnels - the channel mix that actually moves the needle in India 2026.

What sets them apart

Horizon Labs has built one of India's largest WhatsApp Commerce practices, running verified API funnels for D2C brands selling across Tier 1, 2, and 3 cities. The team understands the actual unit economics that work in India: COD-to-prepaid conversion flows, RTO (return-to-origin) reduction via WhatsApp confirmation, and Amazon Sponsored Brands plus Flipkart Ads spend allocation that respects each platform's different conversion tax. They have a roster of 350 vetted regional creators producing in 7 Indian languages and run multilingual paid media at a Hindi-first cadence rather than English-translated campaigns.

Industries served

D2C
Apparel
F&B

Services

Meta Ads
WhatsApp Commerce
Influencer marketing
Marketplace ads

Case studies

Real client engagements with measurable outcomes.

Sleepy Owl Coffee scaled to INR 84Cr ARR with WhatsApp-led D2C

F&B

Client: Sleepy Owl Coffee

INR 84Cr ARR

-15pt RTO

41% WA orders

Challenge

A premium D2C coffee brand was stuck at INR 28Cr ARR with 62% revenue concentration on Amazon. RTO on COD orders was 24%, eating margin and inventory.

Approach

Horizon migrated 70% of new orders onto a WhatsApp checkout flow with prepaid-incentive offers. Built a Hindi-first creator program with 80 lifestyle creators across Mumbai, Delhi, and Bangalore. Layered Amazon Sponsored Display retargeting to recover abandoned carts.

Result

ARR grew from INR 28Cr to INR 84Cr in 18 months. RTO dropped from 24% to 9%. WhatsApp now drives 41% of net new orders at 22% lower CAC than Meta direct.

Mamaearth cut Meta CAC by 33% via creator-led ad library

Beauty

Client: Mamaearth

-33% CAC

14-day refresh

1.8x Hindi CTR

Challenge

Mamaearth was running a high-spend Meta program but creative production could not keep up. Ad fatigue hit at 11 days and CAC was rising 6% month-on-month.

Approach

Built a creator-led ad library producing 60 fresh assets per week from 200 contracted creators in 6 languages. Restructured campaigns into themed creative pods with weekly rotation and automated burnout detection.

Result

CAC dropped 33% in the first quarter. Creative refresh cycle stabilized at 14 days. Hindi-first ads outperformed English by 1.8x CTR in Tier 2 and 3 cities.

BoAt Lifestyle drove INR 60Cr in Diwali week via Amazon + WhatsApp

Consumer electronics

Client: BoAt Lifestyle

INR 60Cr in 7 days

+37% YoY

INR 14Cr WA share

Challenge

A consumer audio brand needed to maximize Diwali week sell-through across Amazon, Flipkart, and DTC simultaneously without cannibalizing margin.

Approach

Coordinated a 7-day push: Amazon Sponsored Brands and DSP for marketplace, WhatsApp broadcast to 4M opt-ins for DTC with bundle exclusives, Meta retargeting to bridge the two. Used per-channel creative tailored to platform expectations.

Result

INR 60Cr revenue in Diwali week, +37% versus prior year. WhatsApp drove INR 14Cr at the highest margin tier. Amazon search rank improved across 18 priority SKUs.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

Arjun Menon

Founder & CEO · 14y exp

Built Horizon after leading growth at Mamaearth and Sleepy Owl. Believes Indian D2C unit economics need an Indian D2C playbook, not a Western one.

Riya Kapoor

Head of WhatsApp Commerce · 9y exp

Runs the largest WA Commerce practice in Bangalore. Designed prepaid-incentive flows that cut RTO by double digits across 30+ brands.

Karthik Raman

Performance Director · 11y exp

Manages a combined Meta and Amazon spend of over INR 80Cr annually. Specializes in marketplace and DTC budget allocation for D2C brands.

Neha Sharma

Creator Network Lead · 7y exp

Manages 350 vetted creators across 7 Indian languages. Hindi-first content strategist with deep Tier 2 and 3 city expertise.

Qualifications & certifications

Meta Business Partner (India)

Meta · 2023

WhatsApp Business Solution Provider

Meta · 2024

Amazon Ads Verified Partner

Amazon · 2024

Google Ads Premier Partner

Google · 2024

Inflowave Verified Agency

Inflowave · 2026

Notable clients

Mamaearth
BoAt Lifestyle
WickedRide (Royal Brothers)
Sleepy Owl Coffee

Want to work with Horizon Labs?

Reach out directly at hello@example-horizonlabs.com or visit their website to start a conversation.

Visit Horizon Labs →