RV
Renata Vasquez
Founder & Strategy Director · 12y exp
Built Orbit after running social at a major CDMX FMCG brand. Specializes in LATAM consumer brands across MX, CO and AR markets.
★ ★ ★ ★ ★ What clients say
"Orbit understood our LATAM markets in a way our previous global agency never did. Performance jumped immediately."
Mateo Salazar
CMO, Bravia Beverages
"Renata built us a regional content engine that runs in three countries simultaneously. Truly impressive operation."
Camila Restrepo
Founder, Casa Verde Foods
"They are the rare agency that respects local culture without losing brand consistency. We trust them with every LATAM launch now."
Joaquin Mendoza
Brand Director, Tierra Coffee Co
OS
Orbit Social — Instagram Marketing Agency in Mexico City
LATAM creator partnerships at scale
Mexico City, Mexico · LATAM influencer marketing + Instagram operations
50+
Clients served
3
Years active
4.0x
Average ROI
USD $24M+ tracked
Revenue generated
160k+ purchases
Leads delivered
21
Active retainers
About Orbit Social
Orbit Social runs LATAM influencer programs for global brands. They source creators across Mexico, Colombia, Argentina, and Brazil and handle every step from contract to ad whitelisting.
What sets them apart
Orbit is the bridge for North American and European brands that want LATAM growth without staffing 4 country offices. They maintain a 900-creator roster across Mexico, Colombia, Argentina, Chile, Peru, and Brazil, with rate cards normalized to USD and contracts pre-negotiated for whitelisting and 6-12 month usage. The team handles tax compliance per country, creator payments via local rails (CLABE in Mexico, Pix in Brazil), and content pre-clearance against ANVISA, COFEPRIS, and other regional regulators where relevant. Every campaign includes Spark Ads whitelisting from day one, and they run paid amplification natively in PT-BR for Brazil and ES for the rest of LATAM.
Industries served
- DTC
- Beverage
- Beauty
Services
- Creator sourcing
- Campaign management
- Whitelisting
- Spanish-language content
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
DH
Diego Herrera
Creative Director · 10y exp
Leads creative production for Orbit's LATAM rollouts. Former art director at a Mexico City agency network.
VC
Valentina Cruz
Head of Performance · 8y exp
Owns Meta and TikTok spend across Orbit's LATAM client roster. Former in-house at a regional retail chain.
Qualifications & certifications
Meta Business Partner
Meta · 2024
TikTok Marketing Partner
TikTok · 2024
ME
Mercado Ads Certified Partner
Mercado Libre · 2025
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- S Solera Beverage Co.
- F Frida Beauty
- C Cardumen Activewear
- P Polvo Snacks
- V Verano Skincare
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
US beauty brand: $0 to $4.2M LATAM revenue in 14 months
Beauty / DTCClient: Frida Beauty
$4.2M LATAM rev
4.1x blended ROAS
3 markets activated
Challenge
A US beauty brand wanted LATAM expansion but had no Spanish creative, no local creator relationships, and no understanding of which LATAM markets converted at what unit economics. Internal team had attempted Mexico in 2024 and burned $90k on Meta with a 1.4x ROAS.
Approach
Activated 60 mid-tier creators across Mexico, Colombia, and Argentina under licensing deals. Pre-cleared all skincare claims against COFEPRIS and ANMAT rules. Whitelisted top-performing organic content as Spark Ads on TikTok and Meta. Adjusted pricing display per market (MXN, COP, ARS).
Result
$4.2M in LATAM revenue in 14 months. Mexico contributed 51%, Colombia 28%, Argentina 21%. Blended ROAS settled at 4.1x with Argentina hitting 5.8x on lower CPMs.
Brazilian beverage launch: 2.4M LATAM impressions in week 1
F&B / beverageClient: Solera Beverage Co.
2.4M impressions wk1
80% inventory sold-thru
2 retail wins
Challenge
A new functional beverage brand was launching simultaneously in Mexico and Brazil with no established creator presence in either market. Founder wanted launch-week buzz, not slow-build awareness.
Approach
Coordinated synchronized seeding to 84 creators (52 Mexico, 32 Brazil) on the same launch day. Drafted PT-BR briefs separately from ES briefs because Brazilian and Mexican humor and hook structures diverge sharply. Layered TikTok Spark Ads at $0.04 CPM in Brazil within 48 hours of organic spike.
Result
2.4M earned impressions in launch week across both markets. Sold through 80% of launch inventory in Mexico in 11 days. Brazilian retail buyers (Pao de Acucar, Carrefour BR) reached out for distribution within 30 days.
Activewear brand: 5.6x ROAS in Argentina via creator-led whitelisting
Activewear / DTCClient: Cardumen Activewear
5.6x AR ROAS
+41% MX revenue
2.7x growth / 9mo
Challenge
A Buenos Aires activewear brand was strong domestically but unable to scale paid past ARS 8M/month due to creative fatigue and high CPMs on a small market.
Approach
Built a 22-creator roster of fitness instructors across BA, Cordoba, and Rosario. Shipped 18 variants/week via whitelisted Spark Ads. Used MXN and COP pricing display tests to expand into Mexico and Colombia in parallel.
Result
Domestic ROAS climbed from 3.1x to 5.6x. Mexico expansion added 41% incremental revenue at 4.4x ROAS. Brand grew 2.7x in 9 months without raising CAC.
Frequently asked questions
How much does a instagram marketing agency in Mexico City cost? +
Orbit Social works on a latam program retainer (usd $5k-18k/mo + creator fees billed at cost) model. Most instagram marketing engagements in Mexico City run as monthly retainers — request a quote for exact numbers based on your goals.
What does Orbit Social specialize in? +
Orbit Social is a Mexico City, Mexico agency specializing in LATAM influencer marketing + Instagram operations. They serve DTC, Beverage, Beauty.
Is Orbit Social a good fit for my business? +
Orbit Social works best with DTC, Beverage, Beauty brands and has served 50+ clients. If you need creator sourcing, campaign management, whitelisting, they're worth a conversation.
How is Orbit Social vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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