SK
Stefan Krause
Founder & Performance Lead · 10y exp
Built Vanguard after scaling two Berlin DTC brands past 8 figures. Focuses on creative-led paid social for European DTC.
★ ★ ★ ★ ★ What clients say
"Vanguard rebuilt our creative pipeline. We went from 3 ads a month to 30, and ROAS climbed every cycle."
Lara Schmidt
CMO, Lumen Studio Berlin
"They treat creative as the lever, not the afterthought. That is why their accounts scale."
Tomas Andersen
Founder, Norden Apparel
"Best paid social team in Europe. Period. They paid for themselves in the first month."
Friederike Holm
CEO, Halm Skincare
VC
Vanguard Creative — Paid Social Advertising Agency in Berlin
Brand-led short-form for European DTC challengers
Berlin, Germany · Creative direction + paid social production
38+
Clients served
5
Years active
3.9x
Average ROI
EUR 26M+ tracked
Revenue generated
140k+ purchases
Leads delivered
17
Active retainers
About Vanguard Creative
Vanguard Creative builds brand systems and the creative pipelines to deploy them. They work with European DTC challengers who refuse to look like every other Shopify store.
What sets them apart
Vanguard rejects the standard split between brand agency and performance shop. They build the brand system - typography, motion language, photography direction, voice - then execute the short-form creative inside that system at performance volume. Every account gets a brand operating manual that works as both a Figma file and an ad-creative checklist, so a 6-second TikTok and a YouTube pre-roll feel like the same brand. Most clients are European DTC brands that have outgrown the generic Shopify-store look but cannot afford a separate brand consultancy and a separate paid social agency.
Industries served
- DTC
- Fashion
- Tech
Services
- Creative direction
- Production
- Paid social
- Brand strategy
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
YO
Yasmin Ozdemir
Creative Strategy Director · 9y exp
Translates performance data into ad creative briefs. Former art director at a Berlin streetwear label.
KL
Kasper Lindgren
Senior Media Buyer · 8y exp
Manages 7-figure monthly Meta and TikTok spend across Vanguard's DTC roster. Ex in-house at a Nordic beauty brand.
Qualifications & certifications
Meta Business Partner
Meta · 2023
TikTok Marketing Partner
TikTok · 2024
Shopify Plus Partner
Shopify · 2024
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- K Kreuzberg Coffee Co.
- L Linde Eyewear
- O Ostpost Stationery
- M Mauer Skincare
- T Tagwerk Ceramics
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
Eyewear brand rebrand + 2.4x ROAS lift in 4 months
Eyewear / DTCClient: Linde Eyewear
1.6x to 3.8x ROAS
+28% AOV
two industry features
Challenge
A 5-year-old German eyewear brand was generic-looking, blending into a saturated DTC eyewear market. ROAS had drifted to 1.6x and the founder was unwilling to compete on price.
Approach
Delivered a brand system in 6 weeks (new wordmark, motion language, photography direction). Then ran 80 short-form creatives per month inside that system, all visually distinct from competitors. Built a Shopify theme rebuild matching the brand, with a try-at-home flow as the hero CTA.
Result
ROAS climbed from 1.6x to 3.8x in 4 months. AOV grew 28% as premium framing replaced discount-led messaging. Brand earned a "best-in-class DTC design" feature in two industry publications.
Coffee subscription scaled from EUR 30k to EUR 280k MRR
F&B subscriptionClient: Kreuzberg Coffee Co.
9.3x MRR growth
14% to 6.2% churn
~3x LTV
Challenge
A Berlin specialty coffee subscription was stuck at EUR 30k MRR for 11 months. Creative was photogenic but generic, and churn was 14% monthly which capped growth.
Approach
Repositioned the brand around "third-wave at home" with a new visual system emphasizing barista craft. Shipped 60 ad variants/month featuring real Berlin baristas brewing the product. Built a flavor-quiz onboarding to reduce mismatch churn.
Result
MRR grew from EUR 30k to EUR 280k in 11 months. Monthly churn fell from 14% to 6.2%. Subscriber LTV nearly tripled.
Skincare brand: brand-led TikTok creative beats UGC by 2.1x ROAS
SkincareClient: Mauer Skincare
4.2x vs 2.0x ROAS
+25 pts sentiment
70/30 winning split
Challenge
A premium skincare brand had been told to "just run UGC" by their previous agency. Six months of low-fi UGC delivered 2.0x ROAS and brand felt cheapened in the comments.
Approach
Built a brand-led short-form system: studio-quality but vertical-native, with motion graphics, branded type animations, and consistent music. Tested directly against a UGC control group on the same creative budget for 8 weeks.
Result
Brand-led creative delivered 4.2x ROAS vs 2.0x for UGC. Brand sentiment in comments improved measurably (sentiment-tagged from 56% positive to 81%). Brand kept a 70/30 split favoring branded content.
Frequently asked questions
How much does a paid social advertising agency in Berlin cost? +
Vanguard Creative works on a brand + creative retainer (eur 8k-26k/mo, brand sprints from eur 18k) model. Most paid social advertising engagements in Berlin run as monthly retainers — request a quote for exact numbers based on your goals.
What does Vanguard Creative specialize in? +
Vanguard Creative is a Berlin, Germany agency specializing in Creative direction + paid social production. They serve DTC, Fashion, Tech.
Is Vanguard Creative a good fit for my business? +
Vanguard Creative works best with DTC, Fashion, Tech brands and has served 38+ clients. If you need creative direction, production, paid social, they're worth a conversation.
How is Vanguard Creative vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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