June Offer Every MAX plan gets a fully custom-built system Free custom system worth $1,500-$10,000 · worth $1,500-$10,000
★ ★ ★ ★ ★ What clients say
"We have been using BAD Marketing for over 6 months now, and they are worth every penny. They have nearly doubled our sales and allowed us to move off just detailing to only providing ceramic coatings. Great team that stays very involved, and their editing is top-notch."
Collin Alexander
Greenville Detailing
"Trent, Cameron, and co have been an absolute pleasure to work with. They have helped scale our business volume up by severalfold."
Noah
Dragon Auto
BAD Marketing logo
Editorial pick

BAD Marketing — Paid Social Advertising Agency in Alpharetta

Bold And Disruptive growth marketing for e-commerce and info products

Alpharetta, United States · Paid media, email/SMS and funnels for e-commerce and info products

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30+
Clients served
$1.3B+
Revenue generated
$250M+ ad spend/yr
Leads delivered
150
Active retainers

About BAD Marketing

BAD Marketing (formerly 4Media Marketing) is a full-service growth agency founded by Eddie Maalouf. "BAD" stands for Bold And Disruptive. The team runs paid acquisition, email/SMS, creative and funnels for e-commerce brands, coaches and info-product businesses, plus a local-business division. They position themselves as an all-in-one performance shop rather than a single-channel specialist.

What sets them apart

BAD Marketing's public positioning is scale. The agency reports managing over $1B in annual client revenue across 30+ brands and $250M+ in yearly ad spend, run by a team of 150+ marketers, with a retention rate they say sits above 97%. Their model pairs high-volume paid media with owned-channel retention (email/SMS) and full funnel and offer buildout, so acquisition and lifetime value are handled under one roof. They are best known in the e-commerce and info-product/coaching space.

Industries served

  • E-commerce
  • Coaching & info products
  • Local business
  • Amazon

Services

  • Paid ads (Meta, Google)
  • Email & SMS
  • Creative & content
  • Funnel building
  • Amazon growth
  • Sales management

Notable clients

Case studies

Real client engagements with measurable outcomes — swipe or use the arrows.

22% AOV lift and 38% of revenue from email and SMS for 3:16 Collection

E-commerce / apparel

Client: 3:16 Collection

+22% AOV
$91k in a month
38% from email/SMS

Challenge

3:16 Collection was hitting its ROAS ceiling on paid ads and needed more profit per order to keep scaling spend without losing margin.

Approach

BAD rebuilt and optimized the core email and SMS flows, sent regular campaigns, and worked the offer and store to raise average order value so more could be spent on ads profitably.

Result

AOV rose 22% versus the prior 90 days and the store closed September at $91,000 in revenue, with over $34,000 (38% of the total) coming from email and SMS.

$21,242 in welcome-series revenue for Adegen

E-commerce / hair-loss supplements

Client: Adegen

$21,242 welcome series
30-day retention flow
GIF pop-up + $20 off

Challenge

Adegen's owned channels were not converting new subscribers or retaining customers after the first purchase.

Approach

BAD built a welcome series around a custom GIF pop-up and a $20-off incentive, then a 30-day post-purchase flow with a step-by-step guide, an expectations calendar, and weekly educational emails.

Result

The welcome series generated $21,242.53 in placed-order value between December and March, and the post-purchase flow lifted repeat purchases.

Scaling a winning ad past $50k/month for AgelessLX

E-commerce / supplements

Client: AgelessLX

$50k+/mo ad spend
feature-point creative
profitable scale

Challenge

AgelessLX needed a creative angle that could absorb serious ad budget without ROAS collapsing.

Approach

BAD produced feature-point ads that isolated the product's core benefits, then systematically scaled the winning variations.

Result

The feature-point ads became winners and are now actively scaling at a budget of over $50,000 per month.

7-figure to 8-figure Amazon store in 9 months

Amazon / e-commerce

Client: Amazon growth client (anonymized)

7 to 8 figures
in 9 months
97%+ retention

Challenge

A brand had a 7-figure Amazon store but had struggled for years to break into 8 figures.

Approach

BAD's Amazon division optimized the brand's listings and growth strategy end to end.

Result

The store grew from 7 figures to 8 figures in 9 months. Across BAD Amazon clients, retention sits above 97% with most brands extending past the initial 4-month term.

Creative work

Sample ad creative & short-form this team has shipped.

Creative
Feature-point ad system, AgelessLX
Scaling $50k+/mo
Creative
Email and SMS flows, 3:16 Collection
38% of total revenue
Creative
Welcome series, Adegen
$21,242 placed-order value
Creative
Amazon listing optimization
7 to 8 figures in 9 months
Creative
Post-purchase retention flow
30-day education sequence
Creative
Owned-channel rebuild, MAINGEAR
Klaviyo + SMS capture

Frequently asked questions

How much does a paid social advertising agency in Alpharetta cost? +

BAD Marketing works on a custom / performance (contact for a proposal) model. Most paid social advertising engagements in Alpharetta run as monthly retainers — request a quote for exact numbers based on your goals.

What does BAD Marketing specialize in? +

BAD Marketing is a Alpharetta, United States agency specializing in Paid media, email/SMS and funnels for e-commerce and info products. They serve E-commerce, Coaching & info products, Local business, Amazon.

Is BAD Marketing a good fit for my business? +

BAD Marketing works best with E-commerce, Coaching & info products, Local business brands and has served 30+ clients. If you need paid ads (meta, google), email & sms, creative & content, they're worth a conversation.

How is BAD Marketing vetted? +

BAD Marketing is an editorial pick. We've featured them on merit based on their public track record. They are not an Inflowave customer, and the details on this page are drawn from their own public materials, not audited by us.

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Disclaimer: BAD Marketing is an independent agency featured here on editorial merit. They are not an Inflowave customer or partner, this listing is not affiliated with or endorsed by BAD Marketing, and all details are drawn from their own publicly available materials. Trademarks and brand names belong to their respective owners.