★ ★ ★ ★ ★ What clients say

"Lighthouse generated more pipeline in six months than our SDR team did in a year. Pure organic content."

Ronan Kelly

CEO, Ardent Cloud

"Their LinkedIn writing actually sounds like our exec team. Nobody on our board could tell which posts I wrote and which they did."

Aoife Brennan

Founder, Greenflag Insurtech

"We hired Lighthouse to test organic for one quarter. Two years later they own our entire content engine."

Sean McEvoy

CMO, Tradenote

Lighthouse Digital

Inbound marketing for Irish service businesses

Dublin, Ireland · Local SEO + Google Business optimization

Visit website →

G2 4.8 (33)

Clutch 4.9 (27)

Google Reviews 4.9 (44)

Categories: SEO agencies Local services Marketing agencies

55+

Clients served

Years active

5.3x

Average ROI

EUR 18M+ attributed

Revenue generated

47k+ qualified calls

Leads delivered

Active retainers

About Lighthouse Digital

Lighthouse Digital helps Irish service businesses dominate local search. They specialize in turning Google Business listings into a steady inbound lead source and pair it with conversion-optimized service pages.

What sets them apart

Lighthouse runs the most disciplined Google Business operation in Ireland. They post to GBP 4 times a week per client (most agencies do once a month), file weekly Q&A seed-questions, and run a structured review-acquisition flow that turns every job into a 5-star review request via SMS within 90 minutes of completion. Their service-page playbook ranks for the city + service combinations Irish trades actually buy on (plumber Dublin 4, electrician Cork) by mapping each page to a specific neighbourhood with localized schema markup and embedded service-radius maps.

Industries served

Local services
Trades
Professional services

Services

Local SEO
Google Business
Review automation
Lead-gen sites

Case studies

Real client engagements with measurable outcomes.

Plumbing company: 14 calls/week to 92 calls/week from Google Business alone

Trades / plumbing

Client: Murphy Plumbing & Heating

+557% GBP calls

3.4 to 4.9 stars

EUR 48k/yr ad savings

Challenge

A Dublin plumbing firm was getting 14 calls/week from Google Business with a 3.4-star rating and an outdated profile. Owner was paying for Yell.com and Google Ads to compensate, burning EUR 4k/month with poor attribution.

Approach

Cleaned up GBP profile (services, hours, photos, Q&A). Deployed a review acquisition flow via SMS triggered after each completed job. Posted 4x/week to GBP with neighborhood-specific job photos. Built 22 city-suburb service pages (e.g., "Boiler repair Rathmines").

Result

Google Business calls grew from 14/week to 92/week in 7 months. Star rating climbed from 3.4 to 4.9 across 280+ reviews. Owner cut Yell and Google Ads spend, saving EUR 48k/year while booking more work than he could handle.

Roofing co. ranks #1 for "roofing contractor Galway" - EUR 880k pipeline in 12 months

Trades / roofing

Client: Connaught Roofing Co.

#1 rank in 6mo

EUR 880k pipeline

4-7 month booking lead

Challenge

A regional roofing contractor was on page 3 of Google for the only search term that mattered ("roofing contractor Galway"). All inbound came from word-of-mouth and they had no website lead capture.

Approach

Built 18 city + service combination pages with localized schema and customer review embeds. Earned 32 local citations from Irish trade directories and Chamber of Commerce listings. Pushed weekly GBP posts with project completion photos and review snippets.

Result

Ranked #1 for primary keyword by month 6. EUR 880k in attributed pipeline over 12 months from organic + GBP. Now booked 4 months out for residential and 7 months for commercial.

Electrician group: 5x lead volume across 6 service areas

Trades / electrical

Client: Liffey Electrical Services

5x lead volume

EUR 4.20 CPL

4 hires from demand

Challenge

A 6-van electrical service operating across Dublin, Wicklow, and Kildare had a single GBP listing and one homepage. Could not show up for searches in suburbs they actually served.

Approach

Created 6 verified GBP listings (one per service area, all compliant with Google service-area business rules). Built a website with 6 location pages and dynamic phone-tracking per page. Synced review aggregation across all locations.

Result

Total monthly leads grew from 38 to 195 across all 6 locations. Cost-per-lead from organic + GBP averaged EUR 4.20 vs EUR 31 from prior Facebook ads. Hired 4 additional electricians to absorb demand.

Meet the team

The people who'll be running your account. Names with are Inflowave-verified.

Cillian Doyle

Founder & Lead Strategist · 11y exp

Built Lighthouse after running growth at two Dublin SaaS startups. Specializes in B2B and tech-adjacent organic growth.

Niamh O'Sullivan

Head of LinkedIn · 8y exp

Runs the LinkedIn ghostwriting practice. Writes for SaaS founders, agency owners and Irish tech investors.

Conor Walsh

Senior Account Manager · 7y exp

Coordinates content cycles and reporting across Lighthouse's B2B clients. Background in management consulting.

Qualifications & certifications

Google Ads Certified

Google · 2023

Google Business Profile Expert

Google · 2024

SEMrush Agency Partner

SEMrush · 2024

Inflowave Verified Agency

Inflowave · 2026

Notable clients

Murphy Plumbing & Heating
Dublin Sash Windows
Connaught Roofing Co.
Liffey Electrical Services
Cork Tree Surgeons

Want to work with Lighthouse Digital?

Reach out directly at hello@example-lighthousedigital.com or visit their website to start a conversation.

Visit Lighthouse Digital →