CD
Cillian Doyle
Founder & Lead Strategist · 11y exp
Built Lighthouse after running growth at two Dublin SaaS startups. Specializes in B2B and tech-adjacent organic growth.
★ ★ ★ ★ ★ What clients say
"Lighthouse generated more pipeline in six months than our SDR team did in a year. Pure organic content."
Ronan Kelly
CEO, Ardent Cloud
"Their LinkedIn writing actually sounds like our exec team. Nobody on our board could tell which posts I wrote and which they did."
Aoife Brennan
Founder, Greenflag Insurtech
"We hired Lighthouse to test organic for one quarter. Two years later they own our entire content engine."
Sean McEvoy
CMO, Tradenote
LD
Lighthouse Digital — Local SEO Agency in Dublin
Inbound marketing for Irish service businesses
Dublin, Ireland · Local SEO + Google Business optimization
55+
Clients served
7
Years active
5.3x
Average ROI
EUR 18M+ attributed
Revenue generated
47k+ qualified calls
Leads delivered
31
Active retainers
About Lighthouse Digital
Lighthouse Digital helps Irish service businesses dominate local search. They specialize in turning Google Business listings into a steady inbound lead source and pair it with conversion-optimized service pages.
What sets them apart
Lighthouse runs the most disciplined Google Business operation in Ireland. They post to GBP 4 times a week per client (most agencies do once a month), file weekly Q&A seed-questions, and run a structured review-acquisition flow that turns every job into a 5-star review request via SMS within 90 minutes of completion. Their service-page playbook ranks for the city + service combinations Irish trades actually buy on (plumber Dublin 4, electrician Cork) by mapping each page to a specific neighbourhood with localized schema markup and embedded service-radius maps.
Industries served
- Local services
- Trades
- Professional services
Services
- Local SEO
- Google Business
- Review automation
- Lead-gen sites
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
NO
Niamh O'Sullivan
Head of LinkedIn · 8y exp
Runs the LinkedIn ghostwriting practice. Writes for SaaS founders, agency owners and Irish tech investors.
CW
Conor Walsh
Senior Account Manager · 7y exp
Coordinates content cycles and reporting across Lighthouse's B2B clients. Background in management consulting.
Qualifications & certifications
Google Ads Certified
Google · 2023
Google Business Profile Expert
Google · 2024
SE
SEMrush Agency Partner
SEMrush · 2024
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- M Murphy Plumbing & Heating
- D Dublin Sash Windows
- C Connaught Roofing Co.
- L Liffey Electrical Services
- C Cork Tree Surgeons
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
Plumbing company: 14 calls/week to 92 calls/week from Google Business alone
Trades / plumbingClient: Murphy Plumbing & Heating
+557% GBP calls
3.4 to 4.9 stars
EUR 48k/yr ad savings
Challenge
A Dublin plumbing firm was getting 14 calls/week from Google Business with a 3.4-star rating and an outdated profile. Owner was paying for Yell.com and Google Ads to compensate, burning EUR 4k/month with poor attribution.
Approach
Cleaned up GBP profile (services, hours, photos, Q&A). Deployed a review acquisition flow via SMS triggered after each completed job. Posted 4x/week to GBP with neighborhood-specific job photos. Built 22 city-suburb service pages (e.g., "Boiler repair Rathmines").
Result
Google Business calls grew from 14/week to 92/week in 7 months. Star rating climbed from 3.4 to 4.9 across 280+ reviews. Owner cut Yell and Google Ads spend, saving EUR 48k/year while booking more work than he could handle.
Roofing co. ranks #1 for "roofing contractor Galway" - EUR 880k pipeline in 12 months
Trades / roofingClient: Connaught Roofing Co.
#1 rank in 6mo
EUR 880k pipeline
4-7 month booking lead
Challenge
A regional roofing contractor was on page 3 of Google for the only search term that mattered ("roofing contractor Galway"). All inbound came from word-of-mouth and they had no website lead capture.
Approach
Built 18 city + service combination pages with localized schema and customer review embeds. Earned 32 local citations from Irish trade directories and Chamber of Commerce listings. Pushed weekly GBP posts with project completion photos and review snippets.
Result
Ranked #1 for primary keyword by month 6. EUR 880k in attributed pipeline over 12 months from organic + GBP. Now booked 4 months out for residential and 7 months for commercial.
Electrician group: 5x lead volume across 6 service areas
Trades / electricalClient: Liffey Electrical Services
5x lead volume
EUR 4.20 CPL
4 hires from demand
Challenge
A 6-van electrical service operating across Dublin, Wicklow, and Kildare had a single GBP listing and one homepage. Could not show up for searches in suburbs they actually served.
Approach
Created 6 verified GBP listings (one per service area, all compliant with Google service-area business rules). Built a website with 6 location pages and dynamic phone-tracking per page. Synced review aggregation across all locations.
Result
Total monthly leads grew from 38 to 195 across all 6 locations. Cost-per-lead from organic + GBP averaged EUR 4.20 vs EUR 31 from prior Facebook ads. Hired 4 additional electricians to absorb demand.
Frequently asked questions
How much does a local seo agency in Dublin cost? +
Lighthouse Digital works on a local seo retainer (eur 1.4k-4.8k/mo, multi-location pricing on request) model. Most local seo engagements in Dublin run as monthly retainers — request a quote for exact numbers based on your goals.
What does Lighthouse Digital specialize in? +
Lighthouse Digital is a Dublin, Ireland agency specializing in Local SEO + Google Business optimization. They serve Local services, Trades, Professional services.
Is Lighthouse Digital a good fit for my business? +
Lighthouse Digital works best with Local services, Trades, Professional services brands and has served 55+ clients. If you need local seo, google business, review automation, they're worth a conversation.
How is Lighthouse Digital vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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Want to work with Lighthouse Digital?
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