Running ChatGPT ads for clients
What ChatGPT ads are
OpenAI shows ads in ChatGPT to people on its Free and Go plans. An ad appears as a card labelled Sponsored, separate from ChatGPT's own answer, with the business name, a short title, one line of text, a picture and a link. Advertisers buy them in the self-serve ads manager at ads.openai.com and pay per click. For an agency that means one more paid channel per client, with its own account, its own approval and its own reporting.
Why it belongs next to the rest of the client's ads
Most agencies already run Meta campaigns for the same clients who will want to try ChatGPT. Running the new channel in a separate tool means another login, another report to stitch together and another place leads can go missing. Here a ChatGPT campaign has the same shape as a Meta one, campaigns then ad sets then ads, and the leads it brings in go to the same CRM.
What gets an account or an ad held back
OpenAI reviews each ad account before ads can run. The common reasons it is not approved are simple: the website has no privacy policy page, it has no small icon in the browser tab, or it would not open at all. Ads themselves have tight limits, 50 characters for the title and 100 for the text, and the picture has to be at least 640 by 640 pixels. Checking those before you send saves a round of rejections.