Keep WhatsApp Conversations Going After 24 Hours

Once a contact has not written for 24 hours, WhatsApp only allows a template Meta has approved. Create those templates for each client, send them for review, and pick an approved one right in the inbox.

Everything the 24 Hour Rule Needs

So a lead who went quiet yesterday is not lost today

Create Templates in the CRM

Write the message with an optional header and footer on the client WhatsApp tab, without opening Meta.

Details That Change Per Contact

Add placeholders such as the name or the appointment date, with an example for each so the Meta reviewer understands it.

Utility or Marketing

Pick the right category: utility for bookings and order updates, marketing for offers. We explain the difference as you choose.

Sent to Meta for Review

Submit with one button. Meta reviews every template, which can take up to 24 hours.

Status Kept Up to Date

See which templates are approved, paused or disabled by Meta, and the reason Meta gave when one is turned down.

The Inbox Knows the Window

When 24 hours have passed, the inbox tells you and offers the approved templates instead of a free message.

Fill In and Send

Choose a template, fill in each placeholder for this contact, and send it from the same conversation.

Per Client, Not Per Agency

Each client number has its own templates, so one client never sees another client wording.

Why Agencies Manage Templates Here

No more lost follow-ups

Reach a contact again after the 24 hour window without switching tools.

One place for every client

Templates for all your clients, managed from the CRM you already run them in.

Fewer rejections

Examples, the right category and placeholder checks before the template goes to Meta.

Your team sends, not guesses

The inbox shows when only a template is allowed and offers the approved ones.

How It Works

From a new template to sending it

Write the template

Open the client WhatsApp tab, choose New template, write it and add placeholders.

A message cannot start or end with a placeholder, and we tell you before Meta does.

Send it for review

Submit it to Meta from the same screen.

Review can take up to 24 hours. The status updates on its own.

Use it in the inbox

When a conversation is past 24 hours, pick an approved template and fill in the details.

Or reach the contact by text or email instead.

Keep the list tidy

Delete templates you no longer use, and see straight away if Meta pauses one.

Meta charges for each template message delivered, to the card on the WhatsApp Business Account.

Frequently Asked Questions

What is a WhatsApp message template?

A message Meta has approved in advance. More than 24 hours after a contact last wrote, WhatsApp only lets businesses send an approved template.

How long does Meta take to approve a template?

Meta reviews every template, and it can take up to 24 hours. The status in Inflowave updates when Meta decides.

What is the difference between utility and marketing templates?

Utility is about something the customer already did or asked for, like a booking or an order update. Marketing is for promotions and offers, and Meta usually charges more for it. Meta can move a template to marketing if it reads like a promotion.