Twelve sections with a prompt for each, so you never face a blank page. Fill it in and download your plan as a PDF.
Empty sections are left out of the finished document, so a short honest plan stays short.
What the business does, for whom, and why now. Write this last.
The specific pain your customer has today, and what it costs them.
What you sell and how it solves that problem.
Who exactly buys, how many of them exist, and how you reach them.
Who they use instead today — including doing nothing — and why you win.
How you charge, what it costs to deliver, and the margin.
How a stranger becomes a paying customer, step by step.
What has to happen every week to deliver, and who does it.
Who is involved, what they have done before, and the gaps you still have.
Revenue, costs and runway for the next 12 months. Show your assumptions.
The next three things that must be true, with dates.
What would kill this, and what you would do about it.
Fill in a section to start building your plan.
Start with the problem, not the product. If you cannot describe your customer's situation in a sentence they would recognise as their own, the rest of the plan is guesswork dressed up in structure.
Show your assumptions everywhere there is a number. "£30k revenue in year one" is unarguable and therefore useless. "Ten clients at £250/month, 20% churn" can be challenged, corrected and improved — that is the point of writing it down.
Name the real competition, including doing nothing. Most plans that claim to have no competitors are describing a market where customers have decided the problem is not worth paying to solve.
Be specific about the next three months. Long-range projections are largely theatre; the milestone section is the part you will actually be held to, so put dates on it.
Write the executive summary last, and keep the whole thing as short as it can honestly be. A two-page plan you reread each quarter beats a thirty-page one you never open again.
Inflowave handles the outreach, follow-up and pipeline so the marketing section stops being theoretical. Want a walkthrough?