Monthly Recurring Revenue Calculator
Enter your numbers to calculate MRR, ARR, churned revenue, net new MRR, customer LTV, and your 12-month projection.
Active subscriptions or retainers today
Your ARPU - average monthly price per customer
Net new signups you add each month
Percentage of customers who cancel each month
Understanding recurring revenue
How MRR is calculated
MRR is the heartbeat of any subscription or retainer business. It turns one-off thinking into predictable, compounding revenue you can forecast and scale.
Example: 50 customers x $99/mo = $4,950 MRR ($59,400 ARR).
The 4 levers that move MRR
More signups each month directly grow new MRR. This is where most founders focus first - but it is the most expensive lever.
Higher prices, upsells, and add-ons lift revenue per customer with zero extra acquisition cost. Often the fastest path to more MRR.
Every point of churn you remove compounds. Lower churn means longer customer lifetimes and dramatically higher LTV.
Existing customers upgrading tiers or adding seats can offset churn entirely - the holy grail of negative net churn.
Frequently Asked Questions
Grow your recurring revenue on autopilot
Inflowave turns DMs, comments and ads into tracked recurring revenue - with AI automation, a full CRM, and pipelines that close more deals every month.
The Automation Benchmarks Are In
Median reply times, DM-to-call CVR uplift, and channel mix from 4,800 active automated accounts. Pulled straight from the platform.
